The Telehealth Adoption Blackhole: a 5 year OutlookDr. Milton Chen

I have been deploying telemedicine for 25 years, all my pilots are successful, I do not want to hear about failures – A Director of Telemedicine Talking about adoption failures is bad for

my business, why don’t you just sell – CEO of a famous telemedicine company

52% of 112M visits are virtual – Kaiser Permanente CEO (but not what you think)

Designing the User Experience for Growth HackingTech vs. User experience

Growth Hacking◦ Eliminate the ego◦ Invalidate the lore◦ Write the definition of successful user (7 friends in 10 days, … ). Must be willing to upset some/lots users• For patient: see a doc in 60 sec• For provider: 50% more productive w/ 1 day of training than f2f

DIY design◦ Print it, count it, and predict it◦ A/B testing, A/A testing• LinkedIn yellow invite button, who write the invite message, 5-6 words in subject line, etc

VSee Adventures & hundreds of startups (insufficient investment -> slow death)

Snoop Dogg Hillary Clinton Ash Carter & Bill PerryCurrent and 19th Sec. Defense

Michael Dell Jeff Immelt of GE Hannah Teter Olympic Gold Medalist

1st CTO of USA

Linkin Park Ban Ki-moon President of Gabon

How to make money w/ telehealth• TelaDoc, MDLive, American Well, DoctorOnDemand - AMA bomb shell vs. virtual specialists

• FitBit - Will it follow the fate of GoPro

• Kiosks everywhere - HealthSpot died, but employers onsite clinics, pharmacies, …

• Chronic care management - Post surgery, why bother (patient mindset) and complexity

• Elderly care – GrandPad (will talking down succeed?), How to get adoption (fall detector)

• App by itself will fail - 250K healthcare apps

• Wellness and stress - People driven

• Tech vs. providers