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Whether your website traffic comes from PPC ads, email campaigns or organic search, your landing page has a fraction of a second to convince your visitors to stay. Optimizing your landing page can dramatically improve the profitability of your online marketing programs. This fast-paced and practical session will give you a step-by-step guide for evaluating your landing pages, as well as design and layout tips from the man who wrote the book on Landing Page Optimizaton.
Citation preview
Making Every Dollar Count:
Landing Page Practices That Improve Marketing ROI
Tim Ash - CEO
@tim_ash
Copyright © 2011, SiteTuners.com - All Rights Reserved.
• Conversion reviews & best-practices website blueprints
• Landing page test plans
• More than 800 clients since 2002
About SiteTuners
You Are Ignorant And Blind
Your Baby Is Ugly
The 7 Deadly Sins ofLanding Page Design
1Unclear Call-to-
action
Before
After
Before
After
2Too Many Choices
146 clickable links!
Asking for too much info
3
Before
Copyright © 2011, SiteTuners.com - All Rights Reserved.
After
+ 17%
Before
Copyright © 2011, SiteTuners.com - All Rights Reserved.
After
+ 51%
+ $48,000,000
Too Much Text
4
Not Keeping Your Promises
5
Visual Distractions
6
Lack of Trust
7
Copyright © 2011, SiteTuners.com - All Rights Reserved.
Copyright © 2011, SiteTuners.com - All Rights Reserved.
Copyright © 2011, SiteTuners.com - All Rights Reserved.
+ 40%
+ 58%
Multiple Sins Case Study
CREDO Mobile
+84%
Take off the Rose Colored Glasses
Get to work
Copyright © 2011, SiteTuners.com - All Rights Reserved.
1. Unclear call-to-action
2. Too many choices
3. Asking for too much info
4. Too much text
5. Not keeping your promises
6. Visual distractions
7. Lack of trust
Summary of 7 Deadly Sins
Copyright © 2011, SiteTuners.com - All Rights Reserved.
Express Review - Special Offer
• 45min interactive review of landing page• Video transcript recorded via GoToMeeting• Includes AttentionWizard “attention heatmap” of page
http://Express-Review.com - Only $699
First 3 reviews will be personally conducted by Tim Ash
Copyright © 2011, SiteTuners.com - All Rights Reserved.
Contact Information
(619) 990-9062 mobile
(619) 223-8020 work PST
twitter @tim_ash
www.linkedin.com/in/timash
facebook.com/tim.ash1
skype tim_ash1
