View
194
Download
2
Embed Size (px)
Citation preview
Driving social change with digital technology
CAST
@TechforGoodCAST
#TechforGood
Trends: Scaling Challenges
Ellie HaleAssociate, CAST
@EG_Hale@TechforGoodCAST
Driving social change with digital technology
CAST
@TechforGoodCAST
#TechforGood
Making your Movie
- Start with a sound script and a clear ask- Research, research, research- Think laterally and beyond the short term- Your grass seed, my lawn - Secure some influential champions- Be visible, rigorous and persistent- Make connections…for others- Ensure a shared vision, clear goals and respective roles- Be ready to adapt but also to step away
Getting the word out
What word?To whom? What business objective does it
achieve?When is the best time (not just for you)?
What goes with the story? (data, pictures, videos, quotes)
It’s not just about journalistsCan you measure its success? (Lean PR?)
Practicalities• Short, concise pitches. Imagine you were the
journalist trying to tell your story in a 50-word nib. You whole story. What’s actually important? (this should differ between sectors)
• Email subjects should read like headlines. Mention any big names to attract attention
• You may want to offer an exclusive. This is also a good way of making new friends, if the story’s good
• Pitch under embargo beforehand if you’re offering interviews - don’t expect them to be able to drop everything and speak to you. Make sure you give them enough of a heads up
Share the love (and knowledge)
It will benefit you and the community.
And that’s what this is all about.
Thanks! :)@eg_hale