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© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Manage your existing mobile apps with AEM MobileAnthony Rumsey
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Overview
3
1 | Welcome and Overview
2 | AEM Introduction
3 | AEM Mobile Introduction
4 | Managing App Content & Updates
5 | Measure App Usage
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager Mobile
4
A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility and integrates with Adobe Marketing Cloud for app measurement and optimization.
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Build. Manage. Measure. Optimize.
Create Your App Experience
Connect Your Data
Manage and Publish Apps
MeasureYour Impact
One unified dashboard lets you control all of your company’s apps,
and publish across platforms and devices.
Bring in valuable customer and product
information by integrating with third party APIs and critical
business systems.
Pull existing assets or create new content – and bring it all to life in an engaging app
experience.
Harness the Adobe Marketing Cloud solutions to drive engagement with
personalized content, targeted messaging and
tracking user activity.
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
we.Tracker Existing hybrid mobile app in the app store Challenges
Lengthy update cycles require developer involvement Difficult to leverage existing content Understanding app usage
Requirements Consolidate all apps under common platform Allow non-developers to make and manage content Rapidly and continually review app Increase engagement with app messaging and tracking
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
DEMO
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Goals
8
Continually review app
during its entire life cycle
Seamlessly manage app content and
updates
Manage existing app in AEM
Mobile
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
AEM IntroductionModule 1
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
Sites Assets Communities Forms Mobile
Adobe Experience Manager
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
Module 1: Lessons Log in to AEM
http://localhost:4502 Review the AEM interface Access the AEM Mobile
app catalog
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
AEM Mobile IntroductionModule 2
Managing Existing Mobile Applications
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
Manage Existing Applications
Existing Native Apps(iOS, Android, Windows)
AEM Mobile Apps(native app + HTML/JS)
Existing Hybrid Apps(HTML/JS)
• Content management features built into the AEM Mobile app runtime
• Import existing hybrid applications from Cordova or PhoneGap
• Author new application screens in AEM using drag-n-drop tools
• Extend with Adobe Mobile Services to integrate with Adobe Analytics and Target
• Add Over-the-Air Update plug-in to enable app updates without app store submission
• Coming soon for native applications too !!
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
Manage Existing Applications
Import App
Update App Design
Create &
Manage
Content
Deliver Conten
t to App
Marketer
Developer
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
Mobile Application Lifecycle Marketers are in-control of on-
going application lifecycle management
Rapidly update application content
Send notifications and in-app messages
Understand application usage / analytics
Optimize content based on analytics
Deliver updates directly to app
Update App
Screens and
Content
Deliver Updates to App
Send Update
Notifications
Engage with In-
app Messages
Analyze with
Adobe Analytics
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
Module 2: Lessons Import existing mobile application into AEM
Mobile Instantly review hybrid application Manage app details Capture and send app
screenshots
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
Managing ContentModule 3
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
“I wish I could change
the content myself”
“my team already has
AEM experience”
“app store resubmission is
too difficult and time consuming”
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
Managing Content Centralized interface for managing apps across the enterprise Author new application screens using drag-n-drop tools Deliver new experiences to the app without need to update in the app
stores
AEM Author Content UpdateAEM Publish Installed Apps
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
Module 3: Lessons Install content package to
enable authoring Create a page using
templates Edit a page using components
and assets Create a page using existing
data Review an app update Create an app update
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
Measure UsageModule 4
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
”With limited time and
resources, where should we
focus our development and
test effort?"
“what are our users doing, how often do they
come back?”
“is our content being viewed?“
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
Measure & Optimize Adobe Analytics integration
Engagement and targeting through app messaging
Push notifications
Adobe Target integration
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
Module 4: Lessons Assign an Adobe Mobile Services
configuration to the existing app Explore mobile application usage Activate in-app messages Create and manage push
notifications Send a push notification
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Takeaways
25
Marketers gain control of
application life cycle
Quickly deliver new experiences
to drive engagement
Manage all apps from one common
dashboard
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 26
Anthony RumseyTwitter: @planetrumsey
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.