AgriVision 2013, ResourcifyJeff Simmons, Elanco

@JeffSimmons2050, @Elanco

Mapping the Protein GapThe Pathway to 2050

Hunger

The Faces of Food SecurityHunger – The Disease Hunger Games No Animal Sourced Protein

Affordable Food Good Calories

The Faces of Food SecurityHunger – The Disease Hunger Games No Animal Sourced Protein

Affordable Food Good CaloriesChoice, Quality

3 Leading Solutions

1. Innovation – need to innovate

2. Choice – need for choice

3. Globalization – Trade, Resourcify optimally

Food, Choice, Sustainability

5020World

populationwill require

70%More food, and

70%Of this food must come

from efficiency-improving

technology3

Sources:1. Green, R., et al. January 2005. “Farming and the Fate of Wild Nature.” Science 307: 550-555. 2. Tilman, D., et al. August 2002. “Agricultural sustainability and intensive production practices.” Nature 418: 671-677.3. “World agriculture: toward 2015/2030.” 2002. United Nations Food and Agriculture Organization, Rome. Accessed December 2, 2008. <ftp://ftp.fao.org/docrep/fao/004/y3557e/y3557e.pdf>.

In the year

Technology…The vital ingredient to making safe, affordable and sufficient

food a reality

When farmers increase their productivity, nutrition is improved

and hunger and poverty are reduced. 1

All lives have equal value…

Technology- practices, products, genetics

–Bill Gates

Sources:Gates Foundation January 2011 annual letter

Top Solutions from Thought Leaders

1.Innovation

2.Public Policy

3.Education

4.Food Distribution

3 Leading Solutions

1. Innovation – need to innovate

2. Choice – need for choice

3. Globalization – Trade, Resourcify optimally

Economic

Environment

EthicalAnimal Well-being

Consumers

Science

Anchor in Science – Moving to Consumers

All 6 Corners of the Debate

Technology equals

safe, affordable and

sufficient food

Do consumers

want technology?

Choice, a

Consumers

Right

35 STUDIES

26 COUNTRIES

OVER 101,000

CONSUMERS

2004-2013

Choice, a Consumers RightsThe International Consumer Attitudes Study (ICAS)

Updated May 2013

Source: The International Consumer Attitudes Study (ICAS), 2010 & 2013. Data on file.

ICAS: Lifestyle BuyerThe International Consumer Attitudes Study (ICAS)

Updated May 2013

Source: The International Consumer Attitudes Study (ICAS), 2010 & 2013. Data on file.

35 STUDIES

26 COUNTRIES

OVER 101,000

CONSUMERS

2004-2013

Cost moves to the top

From…

1.News Stories

2.Call Inquiries

3.Aided Questions

To…

1.Consumer Mentions

2.Spending Data

3.Unaided Questions

What Really Matters How do we measure?

Putting it in Perspective

June: Consumer’s Union Campaign

Sept: Bacon Shortage Announcement

Dec: William & Kate’s Baby Announcement

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

1-Jan 1-Feb 1-Mar 1-Apr 1-May 1-Jun 1-Jul 1-Aug 1-Sep 1-Oct 1-Nov 1-Dec

Art

icle

s D

aily

Antibiotics 46,000/year vs. nearly as many mentions in one day (Rumored bacon shortage and William & Kate’s baby announcement)

Lessons Learned from Innovations in

the Food Chain

1. “No Surprises” to the retailers & regulators

2. No benefit to differentiating on the negatives

3. Monitor the right metrics

4. Be prepared to answer questions, when asked

5. Avoid “permanent decisions” in the storm

3 Leading Solutions

1. Innovation – need to innovate

2. Choice – need for choice

3. Globalization – Trade, Resourcify optimally

Food Must Move

. . . provides sustainable, affordable food in countries that can’t produce it.

Growing food in places with resources . . .

. . . and moving it to places that need it

EU Pork Exports 2011

Source: EU 27 PORK MEAT EXPORT 2011. Eurostat and FAS Offices in the EU.

Russia = 1200,00 M€

Japan = 777,00 M€

China = 195,00 M€

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

$1.4US$ Billions

Year

U.S. Red Meat Exports to China/H. Kong

Lamb,Goat Fr/FrozBeef Variety MeatsOther Meats, Fr/FrozBeef & VealPork Variety MeatsPork

$0

$10

$20

$30

$40

$50

$60

$70

$80

US

Bill

ion

$Global Meat/Poultry Exports

(Key Exporters)

Others

China

Canada

Australia

EU-27 *

Brazil

U.S.

Source: Global Trade Information Svcs, EU-27 includes only external exports outside of the union

Join the conversation @Elanco @JeffSimmons2050

BELIEVE EXPERIENCE ACT