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Marketing cloud the journey is the reward

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Scott McCorkle | CEO, Marketing Cloud @smccorkle | [email protected]

The Journey is the Reward

Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.   The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.   Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Systems of IntelligenceThousands Millions TrillionsBillions connected things

customer interactions

Data Science

Cloud Social

Mobile

Unprecedented Technology Shift

System of Engagement

System of Record

System of Intelligence

The Blurring Lines of CRM

Sales Service

Marketing

CommunityApps

Analytics

Journey

Content

Social

Email

Mobile

Web AdvertisingApps

Service

Community

Audience Personalizat

ion

The Salesforce Marketing CloudEngage at every step of the customer success journey

SocialEmail MobileWebAds Apps

AcquisitionAwareness

Onboarding

Engagement

Advocacy

CustomerSuccess

AcquisitionAwareness

Onboarding

Engagement

Advocacy

The Customer Success Journey

CustomerSuccess

The Customer Success Journey

CustomerSuccess

Personalized Advertising

Mass, impersonal media

Personalized media at scale

CustomerSuccess

Advertising @ CartersThe Future of Advertising is Personal

Create Highly Personalized Ads for New Parents

Reach High Value Customers Wherever They Are

Optimize Everything for Amazing Results

Clients >> Zero Motorcycles >> Request Demos

Introducing: Active AudiencesOrchestrate Advertising with Email and Other Channels

Find Real People Leverage existing Contacts

Always in SyncSecure integration with Ad Networks

Integrated with Journey Builder 1:1 interactions across devices

The Customer Success Journey

CustomerSuccess

Acquire Customers with Marketing Automation

Campaign executors Pipeline generatorsCustomerSuccess

Lead Management @ PrecorB2B Marketing Automation

Generate Quality Leads for Gyms and Home Buyers

Grow Sales Pipeline by Improving Lead Quality

Calculate Marketing ROI by Connecting Campaigns to Sales

The Customer Success Journey

CustomerSuccess

Onboard Customers with 1:1 Journeys

Offline, anonymous users

Automated, online, mobile apps, known

usersCustomerSuccess

Bryan Wade SVP, Chief Product Officer

Journeys @ MattelThe Future of Play is Powered by 1:1 Journeys

Map the Shopper & User Journey

Connect Physical Toy to Digital Experience

Drive Mobile App Downloads

Drive Adoption and Use of Toys

DEMO

The Customer Success Journey

CustomerSuccess

Engage Customers on the Journey

Disconnected marketing

experiencesPredictive content across all channelsCustomer

Success

Mary Kay Huse SVP, Marketing Cloud Services

Personalization @ Room and Board“Complete Your Room” Journey

Track anonymous and known web browsing behavior

Personalize product recommendations with Predictive Intelligence

Execute campaigns across Email, Mobile, and Web

DEMO

The Customer Success Journey

CustomerSuccess

Drive Advocacy with Connected Social Media

Silo’d Social Native to Marketing, Sales & ServiceCustomer

Success

Gregg Johnson SVP Product Management, Social Products

Advocacy @ Alex and AniJoin Every Conversation

Listen to every relevant conversation

Respond to every mention

Start conversations with published content

Solve customer support issues

DEMO

The Customer Success Journey

CustomerSuccess

3 days. 3 Keynotes.

Hands-onTraining

Network at the Cloud Expo

ExecutiveBriefingCenter

CMOSummit

80+ Breakout Sessions

www.connections2015.com

Thank you