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Marketing tips with Social Media like Fan Page， Application develop， virus marketing and social games
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Marketing Going Social
Something you may not know about Facebook…
Statistics of Facebook
• More than 300 million users-5%of world population
• Fastest-growing demographic are people 35 years old and older
• Average user has 130 friends
• More than 6 billion minutes are spent on Facebook daily
• More than 40 million status updates each day
More..• More than 2 billion photos are uploaded each month
• More than 14 million videos uploaded each month
• More than 45 million active user groups exist on the site
• More than 3 million events created each month
• 70 percent of Facebook users are outside of the United States
• 65 million users access Facebook through mobile devices and are 50 percent more active than people who access Facebook through non-mobile devices
Marketers on Facebook
• Check out http://www.facebook.com/marketing
• There are millions of Fan Pages conducted by small to large firms
• Each page average have 100fans.
• Distribution-Average user has 130 friends
• More than 250 applications have more than one million monthly active users
What do local Marketers think about Facebook
• 90% of them consider social media is a quick way of communication
• 75% of them consider it’s free and affordable
• 68% of them consider it’s effective for a positive word-of-mouth strategy
• 46% of them include social media as one of the marketing strategies
• 21% of them list social media marketing in their promotional budget
(source from:
http://www.hkdailynews.com.hk/index.php on Sep25,2009)
Are you on the marketer list?
• Small-medium business for marketing
• Branding experts or PR firms
• Campaign practitioners
• Customer relationship managers
• Event promotion practitioners
• Political figures or celebrities
• NGO or interest groups
• E-commerce owner
• Leading international business head
• Service and support providers
For your business, Facebook is…
A functional and conversationalMarketing TOOL
social component for marketing
Social Express
• Fan Page with multimedia content
Social Interaction
• Fans comments ， polls and event participating
Social Competition
• Social game ， promotion & other competitions
Start Up
Virus spread
engage
Social Marketing milestone
Social User Satisfactionmilestone
Facebook Marketing tools
• Use Publisher to keep your users updated on new content.• Write Notes (even on-the-go) and share them with your audience.• Post Photos and Videos of your events.• Add Applications that enhance your Page experience. • Create Discussion Boards to solicit user feedback and generate
brainstorms. • Create Groups to help your fans with similar interests connect with
one another• Set up Events and have your fans RSVP• Import your blog and help it spread on Facebook• Check out Facebook Platform to see how you can customize your
presence on Facebook.
News Feed
• Critical communication channel
• 1000’s of potential stories are considered
• Based on proprietary algorithm, plus– Both people need to have app installed
– Individual user privacy settings affect feed
• News Feed Optimization is key - see further reading
Profile Page
Profile
action
links
Mini-feed
Profile
Box
Pulldown
Mini-feed
• Leverage images
• Show off your content
• Communicate value
• Add call to action
• Show popularity
Use the Profile Picture Link
• Link to key action
• Make every word
count
• Don’t assume I have
ever heard of your
app
• Be clear
Advertise on the Profile Box
3 Keys to Successful Invitations
1. Intelligently work the 10 / day limit
2. Discourage accidental spam
3. Provide a great reason to accept
Great Invitation Design
Why should I accept?
“Top friend? I’m popular!”
Inviting with Content
Need to Install to See it
Share Buttons
Sharing goes to the In-Box
Share vs Invite
Share Pros-Stands out-Does not require install
Share Cons-Does not encourage user to add app-No stories
Invite Pros-Encourages people to add app
Invite Cons-Spammy?-No preview-Alert is not as visible-Can be marked as spam
Application Directory
• FB says directory will be improved
• Focus on fundamentals
– Packaging: Key Art, Copy
– Positioning & Differentiation
• Strong voice & personality
Cross Promotion
Deep Integration
• 5 Slide Apps Promoted on Top Friends
• Top friends is a platform in itself
Additional Integration Points
• More added all the time…
• Use them all to make your app more viral
Wall
attachments
Application pull-
down
Agenda
• What are the demographics of Facebook users?
• What are some best practices for brand marketing on Facebook?
Microsoft handles IAB standard ad sales
Targeting beyond demos
Face book's News Feed Ads insert targeted messages 4-26% CTR for
sponsored News Feed stories
Facebook Flyers give self-service control
Heard by many in social marketing
social component for marketing
Social Express
• Fan Page with multimedia content
Social Interaction
• Fans interactions： comments ，polls and event participating
Social Competition
• Social game and applications，promotion & other competitions
Start Up
Virus spread
engage
Social Marketing milestone
Social User Satisfactionmilestone
Page Leaders
Michael Jackson Fan Pagehttp://www.facebook.com/michaeljackson
Michael Fans interaction
Secret to Success
Fans-driven and oriented
sharing
Memorial
Michael social promotions
Secret to Success
Direct E-sale to the fans
Focus on the global scale
Skittles Fans interaction
Secret to Success
Communicative
listening
Fun and attractive
Skittles social game
Secret to Success
Cool product image
Impressive music related to product
Virus spread by post
Fun and entertaining
Louis Vuitton Fans interaction
Secret to Success
Artistic and attractive
Positive comment awarded
Celebrities and updated
Louis Vuitton social promotions
Tips for promotions
Based on Video promotions
More interactive promotions could be used in the future
Depends on internet Speed
Local leaders
Ocean Park
31562
fans
Harbor city
15440
fans
Yakult
8916
fans
http://www.facebook.com/pages/xiang-gang-hai-yang-gong-yuan-Ocean-Park-Hong-Kong/75415661389?ref=nf
Ocean Park
Secret to Success
attractive content
Sharing experience
Positive reviews
http://www.facebook.com/HarbourCity
Harbour city
Secret to Success
attractive content
Sale oriented
Smooth communications
http://www.facebook.com/pages/52f74fbd/167292876879
Yakult
Secret to Success
Expanded from TV ads
Creative and fun
http://www.facebook.com/pages/52f74fbd/167292876879
Yakult
Tips
More functions could be explored
Regular monitor could be applied
Social Gaming Heroes
Latest Ranking
Farmville
Long-lasting fever on social game Market
Competitions oriented
Virus and branding strategy implanted
Cafeworld
Gathered 10million users in a week
Virus campaign
Competitions among neighborhood
Happy aquarium
Figures
Top gainer among new social games
Virus campaign
More virtual goods sale
Social Gaming going Virus
FB viral channel (invitation)
Invitation used to be the most effective viral channel (circa mid 2008),
but it become less apparent and useful. However, invitation should be
compelling and social. Instead of ask friends to join a new app, give
them compelling reasons: to compete, to collaborate, to show off, etc!
FB viral channel (notification)
Even though feeds are more apparent, but notification are more
persistent. It’s an effective communication protocol for app to users
(promotion + update) and users to users (social action)
FB viral channel (news feed)
News feed is what users pay most attention to on Facebook. They are
the most apparent, and as of late the most effective viral channel. Use
attention grabbing graphics, and include relevant social message!
