Marketing Lessons You Can Learn From KISS

Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com

Marketing Lessons Marketing Lessons YYou Can Learn Fromou Can Learn From


love them or hate themlove them or hate them

• 100 Million Albums

• 2,500 Licenses

• They Get It


it’s all brandingit’s all branding


everything you doeverything you dowill not succeedwill not succeed

Photo By Michael Brandvold


listen to your fanslisten to your fansyou work for themyou work for them

Photo: Download Festival 2008 Virginmedia.com


the secret to the secret to success is to success is to

offend the offend the greatest greatest

number of number of peoplepeople

Quote by George Bernard Shaw, repeated by Gene Simmons.



if you don’t ask for itif you don’t ask for ityou won’t get ityou won’t get it



separate separate businessbusiness

and and pleasurepleasure



they aren’t afraid to change they aren’t afraid to change their mindstheir minds

Photo: Great American Music, Bloomington 1979


thank youthank you

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Marketing Lessons You Can Learn From KISS