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If it’s Good Enough for Apple . . .
Don’t sell products
Never be first to market
Empower early adopters
Make your message
memorable
Mac = “The Computerfor the Rest of Us.”
iPod = “1,000 Songs inYour Pocket. “
iMac = “3 Steps to theInternet.”
And Pepsi =“Choice of a New Generation”
Marketing isn’t aboutwhat you say, it’s what others say
for you.
Go one step further
What about our programs?
We’re no Apple
Don’t sell products
Never be first to market
Empower early adopters
Make your message
memorable
Go one step further
