Marketing presentation

Marketing presentation By Lee & James

Tuesday, 9 July 2013

Product

The product that we are here to promote is our texted base adventure game, the game is found online and is free to play.


Place

The game is free to play online so you will click on an advert and it can take you straight to the game


Price

As the game is free to play there will be no cost to it, but we with the products that we will sell after the game is well known will provide the


Promotion

To promote our game we shall use a range of advertising campaigns ranging from direct, indirect and competitions.


Marketing objectives

With our campaign we aim to build ourselves a community as well as extend the Twine user-base to get it recognition, which will influence others to create their own games too.


Target audience

Male & Female

Age: 20-34

Free-to-play users

INTERACTIVE SOFTWARE FEDERATION OF EUROPEhttp://www.isfe.eu/industry-facts


http://www.isfe.eu/industry-facts




Indirect


Direct


Blogs/Forums


Promotion


http://www.cambridge-news.co.uk/news/Advertise-with-us.htm

https://www.facebook.com/ads/create/

Costs£40-100

£10 per day

http://www.amazon.co.uk/Inkjet-Iron-Transfers-Paper-Shirt/dp/B000W4H606

http://www.ebay.co.uk/itm/10-Fruit-Loom-Valueweight-Plain-WHITE-Cotton-Tee-T-Shirts-WHOLESALE-/190665973076?_trksid=p3284.m263&_trkparms=algo%3DSIC%26its%3DI%26itu%3DMRU-11450%252BUCI%252BIA%252BUA%252BFICS%252BUFI%26otn%3D21%26pmod%3D181099836661%26ps%3D54

£30 for 10http://www.amazon.co.uk/Tracedown-A4-Graphite-Pack-Sheets/dp/B001GMH9DW/ref=sr_1_1?ie=UTF8&qid=1372178524&sr=8-1&keywords=graphite+tracing+paperhttp://www.ebay.co.uk/itm/50-HB-Lead-Pencils-with-Yellow-Eraser-JOB-LOT-/151029170842

http://www.ebay.co.uk/itm/10-x-Black-Rectangle-Mouse-Mats-Cheap-Office-Bulk-Joblot-22-x-26-cm-/321144086225

http://www.amazon.co.uk/Tracedown-A4-Graphite-Pack-Sheets/dp/B001GMH9DW/ref=sr_1_1?ie=UTF8&qid=1372178524&sr=8-1&keywords=graphite+tracing+paper

£20 for 20

£55 for 50






























http://www.ebay.co.uk/itm/50-HB-Lead-Pencils-with-Yellow-Eraser-JOB-LOT-/151029170842
















-2014


Schedule


How we intend to collect the necessary information to see if our campaign is successful

Facebook Poll - feedback

Questionnaire results


Legal & ethical considerations

Placing stickers all around on lamp posts and buildings would be illegal for us to do. Therefore it’s been placed in a leaflet to let others do as they wish with them.

Facebook/Twitter prizes - must arrive or audience may feel scammed and create a bad rep for us.


Technology

Marketing presentation