GST 5083 - INFORMATION SYSTEMS & ELECTRONIC COMMERCE

MASTER OF BUSINESS ADMINISTRATION

Malaysian Graduate School of Entrepreneurship & Business

UNIVERSITI MALAYSIA KELANTAN( UMK SARAWAK )

GROUP MEMBERS

1. Arni B. Hj. Morshidi P14D461P2. Anisah Bt Ismail P14D389P3. Syarifah Rohaya Bt Wan Idris P14D397P4. Dayang Adelina Bt Hj Abang Muan P14D394P5. Norhana Aini Bt Saini P14D398P

MASHAWEERCASE STUDY MEETING 1

Question 1•What kinds of applications are described in this case? What business functions do they support?

Question 2 •What are the benefits from equipping their riders with PDAs?

Question 3•Was it a good decision to expand the business to Cairo? What are the implications of information systems?

QUESTIONS

Question 4•Do you think that Mashaweer will be able to accomplish their future strategy and sustain its market share?

Question 5•Do you think in near future, the competition between Mashaweer and Wassaly will be aggressive? Why?

QUESTIONS

Question 1

What kinds of applications are described in this case? What business functions do they support?

Enterprise Resource Planning (ERP)

• Automated and integrated the majority of an organization’s business process including production planning, cosy and development, sales and marketing, manufacturing, inventory management and shipping and payment.

• Share common data and practices across the entire enterprise

• Produce and asses information in real-time environment

CISCO 

• The company investing in an innovative contact center and using CISCO

• Supports up to 3001P phones, a reporting module and a module and a recording system made it much easier for Mashaweer to track its received calls and work on any problem that might face its customer service agents

• expected to make up an important revenue stream for the company as their sales and marketing strategy

Question 1

What kinds of applications are described in this case? What business functions do they support?

Mashaweer’s Server

• Routes management and optimization• Clients (Management, reports,

discounts)• Packages tracking• Contracts• Call Center• Cash transactions and expenses tracking

or representatives and satellite offices

Application Programmers’

Interface (API)           

• A set of programming instructions and standards for accessing a web-based software application or web tool

• Other software developers can design products that are powered by its service

• A method of integrating Mashaweer ordering system with third parties

• Allows third parties to automate their delivery system and integrate Mashaweer into their existing CRM/dispatching systems, opening a wide opportunity for business expansion

Question 1

What kinds of applications are described in this case? What business functions do they support?

SCADA (Supervisory Control and Data

Acquisition)

• A category of software application program for process control, the gathering of data in real time from remote locations in order to control equipment and condition

• Presented on a big screen will be available at Mashaweer headquarters to monitor all live orders and measure the traffic in case of rush hours, thus enabling the operation team to react and try a preventive and corrective action

Question 2

What are the benefits from equipping their riders with PDAs?

Elements• Order items progress

tracking • Collection of order fees and

other costs, against a printed invoice 

• Package handling (barcode scanning and destinations) 

• Messaging • Cash and expenses

tracking • Synchronizing data

periodically and at the beginning of each shift  

• Monitor and control of employee i.e. riders

Benefits• the operation process to

be monitored accurately • decreases the amount of

errors

Question 3

Was it a good decision to expand the business to Cairo? What are the implications of information systems?

Question 4

Do you think that Mashaweer will be able to accomplish their future strategy and sustain its market share?

STRATEGIES SUGGESTION

Mashaweer Market • not have 30 minutes delivery time in place • have the website generate how long the delivery would take based on what is ordered such as if under 10 items are ordered the half an hour delivery time could stay in place, but anything over may require a 45 minutes delivery time and so on and so  forth 

Call Centre • fully utilizing the  Mashaweer’s website to include online requests to be send straight to the PDA so as not fully rely on the call center to make orders• consider a mobile application tomake direct requests straight from client smart phone

Geographical Expansion • Utilizing the call center for other business practices • Utilizing the call center for other business practices

Question 5

Do you think in near future, the competition between Mashaweer and Wassaly will be aggressive? Why?