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UNLOCKING REAL-TIMEChris Dempsey and Joshua Robin
Massachusetts Department of Transportation
3/3/2010 2:32 PM 2
WHY IS IT SO EASY TO FIND WEATHER AND TRAFFIC REPORTS…
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BUT SO HARD TO FIND OUT WHEN THE NEXT BUS WILL ARRIVE?
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THEORY #1 –
NO DEMAND
Where’s the #%*(#&$
bus?
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THEORY #2 –
NO SUPPLY
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TRAFFIC AND WEATHER IS OPEN AS A RESULT, CUSTOMERS HAVE LOTS OF CHOICES
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=
TRANSIT INFORMATION WAS “CLOSED”
ONE CHOICE
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SO, IN SEPTEMBER 2009 WE DECIDED TO MAKE MBTA BASIC TRIP PLANNING
INFORMATION OPEN
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BY NOVEMBER, THERE WERE 6 INNOVATIVE APPLICATIONS BUILT
WITH MBTA DATA
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GREAT, BUT WHEN IS THE NEXT BUS ACTUALLY
GOING TO SHOW UP?
I WANT REAL-TIME INFORMATION!
TRADITIONAL MODEL
First, (1) Countdown Signs
Then, (2) Web and Phone Distribution
Then, Maybe, (3) Share with Others
WHAT IF WE REVERSED THE ORDER?
COULD WE MAKE MBTA BUS LOCATION INFORMATION AS EASY TO FIND AS THE
WEATHER?
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ON NOVEMBER 14th, AS PART OF A TRIAL PROGRAM, THE MBTA
RELEASED A REAL-TIME DATA FEED FOR FIVE BUS LINES
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1 HOUR 2 DAYS 1 WEEK
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2 WEEKS 1 MONTH 5 WEEKS
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7 WEEKS 8 WEEKS 8 WEEKS
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MASSDOT DEVELOPERS REAL-TIME CHALLENGE
BUILD APPLICATIONS, WIN MONEY
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MASSDOT DEVELOPERS REAL-TIME CHALLENGE
BUILD INSTALLATIONS, WIN MONEY
http://www.mass.gov/eot/developers
3/3/2010 2:32 PM DRAFT 20
http://www.mass.gov/eot/developers
[email protected] [email protected]
Twitter: @massdotdev
