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How to profitably publish financial news online in New Zealand By Bernard Hickey
Citation preview
How to profitably publish financial
news online for free in NZ
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
How media changedHow to make moneyHow to make it here
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
I fell in love at Massey….
at least twice
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Radio Massey 89/90…
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
…and my wife.
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Pretty Hate Machine1990 – Head like a Hole
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Dreads on a druggiehttp://www.youtube.com/watch?v=6lzb-jYZrLE
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
My lovely Eilish -1993
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
The Downward Spiral
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Eilish on Internet 1996
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Eilish likes Trent Reznor
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Trent Reznor is a new media genius
“Forget thinking you are going to make any real money from record sales. Make your
record cheaply (but great) and GIVE IT AWAY as DRM-free MP3s. Collect people’s e-mail in
exchange (which means having the infrastructure to do so) and start building
your database of potential customers. Then, offer premium packages for sale & make
them limited editions / scarce goods”Massey University Chancellor Lunchtime
Seminar - July 29 - Albany
How interest.co.nz makes money by
giving away its news for free
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Here’s our 10 commandments
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
1. Keep costs low
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Drink Instant coffeeCycle to work
Work from homeUse open sourceNever pay everDon’t advertise
Use free whereverMassey University Chancellor Lunchtime
Seminar - July 29 - Albany
2. Google is god
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Think Page RankGenerate google juice
The link economyThe Algorithm rules
SEO,SEMAdwords, Adsense
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
3. Worship your community
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Use WordPressWelcome comments
Debate, Prod, PollHelp, invite, tolerate
Build, build, build
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
3. Share link love
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Link to othersEmbed other mediaBe part of an online
communityAll about the hyperlink
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
4. Donate the news and sell the data
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Give away news onlineCollect lots of dataSell it another formRates data to banks
Reserve BankNews sold to media
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
5. Be open and tolerant
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
There is no monopolyCompetitors = partnersDon’t try to hog stuff
Use other mediaEmbrace debate
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
6. Spread the gospel through
other media
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
TVNZ Breakfast/ClosupTV3 Sunrise/Campbell
Radio Live/Marcus LushRadio NZ National Panel
NZHerald blogHerald on Sunday
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
7. Open your source and be happy
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Never pay a license feeEmbrace open source
Developer communitiesPlugins for Africa
Use the cloudMassey University Chancellor Lunchtime
Seminar - July 29 - Albany
8. Be the best and link
to the rest
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Don’t bother doing it allWe’re not alone
Focus on added valueShare link love
Focus on a nicheMassey University Chancellor Lunchtime
Seminar - July 29 - Albany
10. Focus on a lucrative niche
and nail it
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
2 mln New Zealandersroll over NZ$260 bln of
mortgages and deposits every 6-18 months0.01% = NZ$26 mln
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Household finances Housing value
Direct NZ shares
Direct foreign shares
Managed funds
Mortgages
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
It’s all about Interest Rates
and House Prices
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
•Interest.co.nz•120,000 readers•1 million pages•54% male•62% earn over 80k• 50% managers
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Massey University Chancellor Lunchtime Seminar - July 29 - Albany