+ Rick, 34, and Michael Mast, 31, started Mast brothers chocolate in 2006+ first worked out of their apartment & then opened a tiny shop+ today they have a 2,000+ square foot space in Williamsburg+ Sell to 120 stores and restaurants, mostly in the NYC area+ have an international waiting list of over 1,500 vendors worldwide+ Launched with only $35,000 in their personal savings accounts+ Chocolate bars are created from a single farm, village or province+ Use of winnowing machine that uses air to remove hulls and grind thebeans into “seconds”+ Supply organic local beer to their 14 employees to keep them happy+ Only use two ingredients – cacao & organic sugar+ Paper produced in Long Island City by friends+ Use wind power to transport their crop

MAST BROTHERS HISTORY

+Handcrafted+One of a kind+Organic farmed & fermented+Simple ingredients+Local to NYC+Community Building Activities+tours+tasting room+music shows+Very accessible to the public+Sold in many local & nationalretailers+High profile partnerships+High usage in restaurants

+Cost of the chocolate+sailing route is also a drug route+actual product (cacao) is noteasy to obtain+NYC docks are not suitable forsailboats+Longer delivery times becauseof sailing and location+Easily replaceable, highsubstitution

+Make NYC more conducive forsailing+Work with NYC EconomicDevelopment Corps MaritimeDivision to make shipments easier+Find more cacao plantationsthat are better to sail out of+Better competition based onValue Proposition+Make a less expensive bar

+Global climate change is affectingproduction of farmed goods+this will affect purchases+might have to source fromother countries+Political uprises in Africa, etc.+Rising labor costs+Current sailing route & drugs+Possible rise in taxes or tariffs+Weather+Recession+ lack of demand for highquality products

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WEAKNESSES

OPPORTUNITIES

THREATSM

AST BROTHERS SWOT

+ 72% of people think it is pricey, but are willing to pay for a cause, however more people are drawn to their packaging than the cause+ 60% knew what Mast Brother’s Chocolates was and saw it as a luxury+ People are very aware of the chocolates they like and are brand loyal+ 100% believe in the overall goal, but are skeptical of how it is executed how they will sustain it

CUSTOMERS