Upload
varien
View
17.835
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Slide accompaniment to Magento's 'Getting the Most out of Multi-Store Management' Webinar
Citation preview
For Audio, please call: United States: (702) 824-9512 Germany: 4989549986652 United Kingdom: +442030514836
Access Code: 246-627-407
Maximizing Magento:Getting the Most out of Multi-Store Management
Speaker: Chris MarshallBusiness Development [email protected]
Varien Support CustomersOpen a ticket at http://support.varien.com
Join the Conversation!
Magento Blog
Twitter - www.twitter.com/magento
Facebook Magento Group
LinkedIn Magento Users Group
Webinar Topics:- Explain Terminology- Example Use Cases to Maximize Magento- Tips for Store Owners- Questions and Answers
Multiple-Store Management
Multi-Store Management
Multi-Store Management
• Global
• Website
• Store
• Store View
Scope Terminology
Scope Terminology
Global - Settings and information which are used for all online storefronts
• Global
• Website
• Store
• Store View
Global Default Settings
Scope Dropdown
Overriding Global Settings
Scope Terminology
Website – Collection of stores that share customer accounts, orders and shopping carts.
• Global
• Website
• Store
• Store View
Websites and Domains
• Website with a unique domain• Website with a non-unique domain
Websites and Domains
• Website with a unique domain• Website with a non-unique domain
Websites and Domains
• Website with a unique domain• Website with a non-unique domain
Multiple Store Configuration for Department Storefront and Niche Storefronts
Gap
Gap
Gap
Gap Multiple Stores Configuration
Multiple Websites
Scope Terminology
Store – A collection of store views pointing to the same root category in the catalog.
e.g.: Shopping Mall, niche stores
• Global
• Website
• Store
• Store View
Multiple Stores
Scope Terminology
Store View – A visual representation of a Store.
e.g. : Language-specific views for a store
• Global
• Website
• Store
• Store View
Multiple Store Views
Technical Demonstration
Example 1: Multiple Languages- 1 Website, 1 Store, 3 Store Views
Example 2: Mall and Niche Catalog Sites- 1 Website, 4 Stores, 1 Store View per Store
Example 3: Targeting Different Demographics- 2 Websites, 1 Store per Website, 1 Store View per Store
Varien Support Services
Varien’s Support Services for Magento offer a suite of world-class support packages geared to ensure the ongoing success of your Magento implementation.
We also offer consulting packages to assist with development, optimization services, and more …
Contact us for further information.
Top 5 Tips to Maximize Magento
Tip #1: Manage prices globally or per website.
A configuration value allows you to manage pricing globally (update it once per Magento instance), or manage it on a per website level.
Tip #2: Share user account information and address books for all websites.
Although accounts are not usually shared across websites, a configuration value allow the sharing of account information and address books across websites. Your customers can then have a single login across all websites (similar to Amazon and Target which share login information).
Tip #3: Limit promotions on a website level.
When setting up price rules, a configuration option is available to restrict execution to specific websites.
Tip #4: Select a store-view when creating an order from the admin (via Magento’s Call Center functionality)
By selecting a specific store view when creating a new order, your reports and dashboard will correctly report statistics in order to provide greater insight to your stores operation.
Tip #5: Design Exceptions allow store owners to specify an alternative theme for a specific user-agent.
Instead of creating separate store views for user-agents (example: iPhone), design exceptions allow store owners to over-ride design settings of a store view, thus limiting the amount of store views that need to be managed.
Questions and Answers