Maximum Overdrive: How Cloud-Born Data Changes the Game

The Briefing Room

Maximum Overdrive: How Cloud-Born Data Changes the Game

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The Briefing Room

Welcome

Host: Eric Kavanagh

[email protected]


The Briefing Room

!   Reveal the essential characteristics of enterprise software, good and bad

!   Provide a forum for detailed analysis of today’s innovative technologies

!   Give vendors a chance to explain their product to savvy analysts

!   Allow audience members to pose serious questions... and get answers!

Mission


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Topics

This Month: CLOUD

August: ANALYTIC PLATFORMS

September: ANALYTICS


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Cloud

•  On-premise data sources

•  Cloud data sources

•  Applications •  Big Data

INTEGRATION CHALLENGE


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Analyst: William McKnight

William is President of McKnight Consulting Group. His clients have included 17 of the Global 2000, and many clients have gone public with their success stories. His team's implementations have won multiple Best Practices awards. William is an Entrepreneur of the Year Finalist, a frequent best practices judge and an expert witness. He has hundreds of articles and dozens of white papers in publication, and he is a popular speaker who has given numerous keynote presentations worldwide. William’s experience includes taking his company to placement on the Inc. 500 and the Dallas 100 to seller of a multi-million dollar consulting firm. William is a passionate communicator and motivator. William is a former IT VP of a Fortune 50 company.


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! Actian is a database and software development company

! Actian offers Actian DataCloud, an iPaaS (Integration Platform as a Service) solution powered by Amazon Web Services

!   It also offers Actian Apps, lightweight applications that automate business actions triggered by real-time changes in data

Actian


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Omid Sedaghatian

Omid first joined Actian as an Enablement Services Engineer, building extensions for many of the Actian products to ensure partner success. Moving into the Sales Engineer role, he was able to apply this technical knowledge of the inner workings of the Actian integration products. Omid excelled in seeing partners’ and prospects’ vision and helped to architect integration solutions that would not only meet their needs but allow them to expand their business through a variety of methods. He quickly moved into the senior position due to his strong set of skills and his mentorship role in guiding new team members to success. It was these very skills that propelled him into Product Marketing, where he is now working on the current positioning and future vision of the Actian DataCloud brand.

Maximum Overdrive: How Cloud-Born Data Changes the Game The Briefing Room

Omid Sedaghatian, Product Marketing Manager for Actian DataCloud

July 16, 2013

10

The New Actian: Connect, Analyze, Act

Confidential © 2013 Actian Corporation

The only company focused on helping customers manage their business operations, connect to any data, analyze their outcomes and act on critical events to derive maximum value from their data.

§  Tens of thousands of users worldwide

§  North of $150m revenues

§  Hundreds of people skilled in data

§  Global operations – 15 offices in America, Europe, Asia

§  Pedigree in data management

§  Proven innovation

§  Enable customers to turn Big Data into business value

11 Confidential © 2013 Actian Corporation

Entering the Age of Data

›  Data becomes the central asset around which your business (and life) pivot

The Age of Data Changes Everything

Ability to quickly and easily capture and act on that data defines tomorrow’s winner

›  What the Internet did to transform business over a decade, the Age of Data will do in the next 5 years

The variety, scale and complexity of data sources will overwhelm conventional hardware and software stacks

›  Investment in next-generation data infrastructure is essential to success.

0 5 10 years

Age of Data

Age of Internet


Two Platforms

DataCloud Platform ParAccel Big Data Analytics Platform

Invisible Integration Unconstrained Analytics

Two Platforms to Survive and Thrive in the Age of Data


Data Cloud = Invisible Integration M

aximum

Scalability – Built on the Sam

e Platform

INVISIBLE CONNECT

BASIC CONNECT

ADVANCED CONNECT

›  Data Integrator ›  Data Profiler ›  Data MatchMerge

›  Data Services ›  Action Maps

Invisible Connect

Username

Password

Integrate

Action Maps

›  Action Apps

The only secure, elastic cloud platform that scales from basic “point and click” integration to enterprise-level integration within the same stack


Actian DataCloud Platform

›  Drag-and-drop design

›  Real-time execution

›  Universal connectivity

›  Maximum scalability

›  Enterprise security

›  SSAE 16 certified

Only secure elastic cloud-based platform that integrates cloud and on-premises applications while providing robust data quality and other data services

Legacy Apps Custom-Coded Apps

Database and File

Devices

Social SaaS

Enterprise Applications


Actian DataCloud Architecture

Agent

Trust Site Management Console Simple Mapper

Public API’s REST, SOAP

On Premise Endpoint

Main Region: East Backup Region (DR): West


Four Cloud Integration

Intuit Partner Platform (on Private Cloud)

provisioning app

Salesforce/QuickBooks Integration

Intuit Single Sign-On

“Customers are looking to salesforce.com and our partner ecosystem to deliver apps that work together and connect people, processes and information across their entire business. We are thrilled to work with partners Actian and Intuit to deliver this connected experience via the Actian DataCloud platform. With millions of successful transactions executed on Actian DataCloud to date, customers instantly get the one-click, seamless integration between mission-critical Salesforce CRM and Intuit QuickBooks data that they need to accelerate business growth." - Leyla Seka, vice president, AppExchange and Partner Operations, salesforce.com


The Actian Difference

§  Innovative: Actian is the ONLY organization to re‐architect products for [big] data intensive computing

§ Action Focus: Actian has the ONLY platform to enable automated action on business events

§ Affordable: Actian has the ONLY platform designed for commodity hardware and co‐exists with your infrastructure

§ Execution: Actian is the ONLY team with well-established history of successful execution

Questions

Confidential © 2013 Actian Corporation 18

www.actian.com facebook.com/actiancorp @actiancorp

Thank You

Confidential © 2013 Actian Corporation 19

Disclaimer

This document is for informational purposes only and is subject to change at any time without notice. The information in this document is proprietary to Actian and no part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of Actian. This document is not intended to be binding upon Actian to any particular course of business, pricing, product strategy, and/or development. Actian assumes no responsibility for errors or omissions in this document. Actian shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. Actian does not warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement.



Remote Agent

A A A A A

DataCloud APIs Agent Job Queues

2-Way Message Queues

Queue System DC Agent Console

•  Agent registration •  Remote job results

(logs)

•  Configuration •  Health check •  On-demand jobs

•  Remote schedule management

•  Remote execution

Control, Schedule, and Monitor Agent

Health from DataCloud

DataCloud Core


Geographic Disaster Recovery

US-EAST-1 (Virginia)

JOB DATA RDS BACKUP DEPLOYMENT

Replicate critical data across AWS Regions

Multi-zone availability -> Multi-region availability

US-WEST-2 (Oregon)

JOB DATA RDS BACKUP DEPLOYMENT

CloudBeam


Execution Scaling Remote Agent: 1. Local job scheduling 2. Message-driven configuration

Cloud Worker: 1. Improved job distribution algorithm 2. Secure, direct access to job artifacts

Auto-scaling Core


Remote Connectivity

§  Design on the Cloud for remote endpoints

§  Remote Agent delivery mechanism

§  Simple Mapper-like user experience

Client Machine Client Machine

S3

Remote Connector

Artifact Downloader

ZooKeeper

2 4

1 5

3


The Briefing Room

Perceptions & Questions

Analyst: William McKnight

Copyright © 2013 McKnight Consulting Group, LLC All Rights Reserved – Confidential and Proprietary Slide 26

Unlock Potential

William McKnight McKnight Consulting Group, LLC

Cloud Computing Industry Directions


Everyone Is Talking About the Cloud


Why Cloud Computing? Why Not Cloud Computing?

Speed

Cost QoS

Fit

Security

Benefits Challenges/Issues

“Over the next 5 years, almost half of all CIOs expect to operate the majority of their applications and infrastructures via cloud technologies.”

Source: Gartner CIO 2013 Survey


Defining Cloud Computing

!   U.S. National Institute for Standards and Technology (NIST)

Slide 29

“a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.”

• On-Demand and Self Service • Broad Network Access • Resource Pooling • Rapid Elasticity • Measured Service


Source: Cloud Security and Privacy. An Enterprise Perspective on Risks&Compliance (Mather, Kumaraswamy & Latif)

Cloud Services

Also: Single-Tenant vs. Multi-Tenant


!   Politics and People !   Lack of Flexibility and Control !   Cloud Data Integration

!  Disparate data sources !  Beyond traditional ETL or query driven integration !  Vendor maturation !  Integration/ETL Vendors

!   Security, Reliability !   Feature Sets

Slide 31

Barriers to Success

IT usually resists the cloud because they could lose control; however we must lose the fear and facilitate the right cloud strategy


Evolution To Cloud

!   Physical !   Dedicated !   Static !   Heterogeneo

us

Private Cloud Evolution

Public Cloud Evolution PaaS

SaaS IaaS

Public Clouds

Hybrid •  Federation with

public clouds •  Interoperability •  Cloud bursting

App1 App2 App3

Private IaaS

Private PaaS

Virtual Private Cloud

Hybrid

PaaS

SaaS

IaaS

Private Cloud •  Self-service •  Policy-based

resource mgmt •  Chargeback •  Capacity planning

App2 App3

Private IaaS

Private PaaS

App1

Silo’d Grid •  Virtual •  Shared services •  Dynamic •  Standardized

App1 App2 App3

App1 App2 App3

Private IaaS

Private PaaS

Move from a dedicated, rigid, physical structure for each application to a virtual environment with shared services,

dynamic provisioning and standardized configurations or appliances.


Lessons Learned

!   Support structure is tiered, often offshored and can be complex

!   The cloud holds tremendous potential for BI !   Shared development can be a challenge !   Stay abreast of technology and landscape

changes !   Image naming, server clocks, time zones

become a real challenge


Questions for Actian

!   Please put the DataCloud in context of Platform-, Infrastructure- and Software-as-a-service.

!  What are some of the best client uses of DataCloud?

!  What does ‘invisible integration’ mean? !   Is the DataCloud meant for the Actian family of

companies or is it to be open to all software? !   Is it a scalable proposition to lead with integration

services in a cloud strategy?


Questions for Actian

!  Why was Amazon S3 selected for DataCloud? !   Tell us about how software partners can use the

DataCloud. !  What percent of Data Integrator customers are

deploying on DataCloud? !   Important company data will be passing through

the DataCloud. How is it kept secure? !  What is the vision for Actian?


Unlock Potential

William McKnight McKnight Consulting Group, LLC Offering Expert Information Management Action Plans 214-514-1444 [email protected] Twitter @williammcknight

Cloud Computing Industry Directions


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The Briefing Room

July: CLOUD

August: ANALYTIC PLATFORMS

September: ANALYTICS

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Thank You for Your

Attention

Image credit for Slide 5: kbuntu / 123RF Stock Photo