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Marco Argenti

VP, AWS Mobile and IoT

MBL204

Connecting the UnconnectedThe State Of Union – Internet of Things

The Promise of the Internet of

Things- Smarter Products That Get Better with Time

- Processes That Are More Efficient and Predictable

- Closer Relationship with Your Customers

- Offerings That Were Not Possible Before

Direct to Consumer: a New Meaning

The Product Is the Interface

Mediated Simulated Direct

Communication Happens

Naturally

However…

- Devices Are Hard to Connect, Manage

- Things Do Not Interoperate Out of The Box

- Low Signal to Noise Ratio in Collected Data

- Applications and Things Do Not Always Match

AWS IoT is a fully managed cloud platform that

lets connected devices easily and securely

interact with cloud applications and other

devices.

Extract and filter data

from your devices and

take action with custom

rules

Securely connect and

manage any physical

device across multiple

networks and protocols

Create web and mobile

applications that

interact with devices

reliably at any time

Device SDKDevice Security and

Policy ManagementDevice Gateway Registry Rules Engine Shadow

AWS customers are connecting physical things to the

cloud in every industry imaginable.

Healthcare and Life

Sciences

Municipal

Infrastructure

Smart Home Retail

Manufacturing, Logistics

& Supply Chain

Agriculture Education Automotive

PhilipsJeroen Tas

CEO Healthcare Informatics, Solutions and Services

We are enabling the

transformation of

healthcare to a

networked, patient-

centric model

HealthSuite digital platform

AWS IoT

Key takeaways

Open health data infrastructure HealthSuite @AWS

spawns new wave of innovation

Maximize the full potential of the Internet of Things to

enable connected care

Mobile and voice will be the major interfaces for connected

personalized health and care

IoT for health requires a hugely scalable, secure

infrastructure, provided by AWS

Increase the Value of a Product Over Time with

Data

Telemetry and Usage Data Data Filtering and Routing Rules

Ordered Stream to Amazon

Kinesis Firehose

Storage and Offline Analysis

Online Monitoring

Customization, New Capabilities

Jon CotterSr. Software Development Manager, Data

All the music on earth, in every room of your home, wirelessly.

Sonos is the smart

speaker system that

streams all your favorite

music to any room, or

every room.

Control your music with

one simple app, and fill

your home with pure,

immersive sound.

Connected products improve over time

Connected products provide unique insights

Sonos Analytics Pipeline

Collect Store Process

Performance

and Availability

Cost and

Durability

Accuracy

and Flexibility

Amazon

EC2EC2

Amazon

S3Amazon

Kinesis

Amazon

EMR

Sonos Analytics Pipeline

Collect Store Process

And Streaming

Amazon

EC2EC2

Amazon

S3Amazon

Kinesis

Amazon

EMR

Pipeline Capabilities

• Facilitated the addition of event-based reporting (>10x

increase in data) overnight

• Able to accept any type of data (text, binary, JSON,

XML)*

• Durable, secure storage of raw data

• Simple, secure, robust and operating at greatly reduced

costs

• Developers can add data without waiting on us

• Near real time visibility via streaming or on S3

2014 – Released Wireless Setup

Removed the need for the

Bridge with a simple software

update in 2014

Ran the largest Beta in the

Company’s history

Mountains of Usage and

Telemetry data analyzed to

make sure it worked to our

standard.

Trueplay: Smart Speaker Tuning

Trueplay measures the

acoustics in any room and

fine-tunes your speaker.

Launching in 2015 yet

available to devices purchased

over 5 years ago

Data-driven evaluation and

testing

Looking forward with AWS

Costs are constantly being reduced, increasing ROI

New Capabilities offered by AWS IoT

New Amazon Kinesis Firehose service

New S3 Storage Tier

Amazon Machine Learning, Amazon Elasticsearch

Service, Spark as a service

Cloud-connected devices are smarter today,

and become even smarter over time

”A 10 year old product can do things that hadn't been invented 10 years ago. Most importantly, going forward, people will expect your product to improve, and if it isn't being updated and getting better, you're literally being left behind.”

DEVICE SDKSet of client libraries to

connect, authenticate and

exchange messages

DEVICE GATEWAYCommunicate with devices via

MQTT and HTTP

AUTHENTICATIONSecure with mutual

authentication and encryption

RULES ENGINETransform messages

based on rules and

route to AWS Services

AWS Services

- - - - -

3P Services

SHADOWPersistent thing state

during intermittent

connections

APPLICATIONS

AWS IoT API

REGISTRYIdentity and Management of

your things

AWS IoT: How it Works

Subscribers

Publishers

Secure by DefaultConnect securely via X509 Certs and

TLS v1.2 Client Mutual Auth

Multi-protocol Message GatewayMillions of devices and apps can connect

over MQTT or HTTP.

Elastic Pub/Sub BrokerGo from 1 to 1-billion long-lived

connections with zero provisioning

AWS IoT: Securely Connect Devices

AWS IoT: Front Door to AWS

RegistryEstablishes an identity for devices and manages

metadata such as the devices’ attributes and

capabilities

Rules and ActionsMatch patterns and take actions to send data

to other AWS services or republish

ShadowsApps and devices can access “RESTful”

Shadow (Thing’s State) that is in sync with

the device

{Thing Name,

Sensor Temp,

, GetTemp(),

Output LED}

Rules Engine

Shadow

Registry

S3, Lambda,

Amazon Kinesis,

DynamoDB

Amazon SNS

Mobile App

Enforce Security and Policies End to End

{

"sql": "SELECT * FROM 'foo/bar'",

"ruleDisabled": false,

"actions": [{

"dynamoDB”:{"roleArn”:"arn:aws:iam::your-account-id:role/iot-actions-role",

"tableName": "sampleTable"

}

}] }

PolicyPrivate Key

& Certificate

Thing/Device

Rule

AWS Identity and Access

Management (IAM) Role

PolicySDK

AWS IoT AWS Services

Execution

Role

Policy

ID Time

Stamp

GPSAsset Utilization

Asset Tracking

Location Tracking

More Predictability and Efficiency Means Less

Waste

Device is put into standby to prevent

damage. Operator is alerted that maintenance is

necessary

AWS IoT processes data coming from

devices, triggers actions based on rules.

Sensor Data is Streamed to Amazon

Kinesis, stored in S3 and analyzed by

Amazon ML

Dr. Ilham KadriPresident, Diversey Care

AWS IoT and Sealed Air : A Winning Formula

“We're excited about AWS IoT to provide scalable and efficient

connectivity for our connected 'Internet of Clean' products, supporting

millions of connected cleaning appliances means we have to process

billions of telemetry and command messages reliably, with low-latency,

and cost-effectively. Now we can rely on AWS IoT for that critical

infrastructure, and focus on helping our customers create cleaner,

healthier environments.”

AWS IoT Ecosystem: The Whole is Greater Than

the Sum of the PartsHardware Partners

IoT Systems Integrators

IoT Communication

IoT Management Platform

IoT Analytics PlatformIoT Operating Systems

You don’t want to miss these deep dive sessions

MBL203 Everything about AWS IoT – Venetian H 12:15 PM

MBL311 AWS IoT Security - Palazzo A 1:30 PM

MBL312 Rules and Shadow - Palazzo A 2:45 PM

MBL313 Devices SDK and Kits - Palazzo A 4:15 PM

MBL303 Mobile Devices and IoT - Delfino 4005 4:15 PM

MBL203 Devices in Motion - Delfino 4005 Friday 10:15 AM

MBL305 IoT Data and Analytics - Delfino 4005 Friday 11:30

Thank you!