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A presentation on the agency website annual report given at the Commission on Marine Resources meeting on March 19, 2013.
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MDMR Website Annual Analytics ReportAnalytics Reportfor 2012
Analytics: What?
Location
y
Content New or returning Browser
Site search Traffic sources Browser
Mobile device Traffic sources Outbound links
Analytics: What?y
Analytics: Why?
Are visitors able to find the
y y
information they want? How long does it take someone to g
find the information they want? Does the right information exist on Does the right information exist on
our website? What’s missing?What is the most popular content? What is the most popular content? What can this tell us?
2012 Report Highlightsp g g
2012 Report Insights: Contentp g
2012 Report Insights: Contentp g
2012 Report Insights: Referralsp g f
2012 Report Insights: Referralsp g f
2012 Report Insights: Search
When visitors searched for us, they
p g
used these terms:
2012 Report Insights: Search
When visitors used our site search,
p g
they wanted information on:
2012 Report Analysis
Visitors from external searches
p yAre visitors able to find what they want?
Visitors from external searches viewed an about 4 pages per visit
sta ed on the site fo j st o e 3 in tes stayed on the site for just over 3 minutes
Only about 4% used the site search ffeature
Only about 40% came to one page and then left
2012 Report Analysisp yHow long does it take someone to find the information they want?
After getting search results, visitors viewed 2 more pages and stayed 2 more minutes
Only 17% used the internal search yfeature and then left
29% of searches resulted in another29% of searches resulted in another search
2012 Report Analysisp yDoes the right information exist on our website? What’s missing?
Visitor primarily search for: Boat registration Jobs, employment Fishing informationg f Shrimp season, crab season
How can we more effectivelyHow can we more effectively inform visitors of our other services?services?
2012 Report Analysisp yWhat is the most popular content? What can this tell us?
Our visitors love to fish Our visitors like viewing photos of g p f
our work Our visitors like our publicationsOur visitors like our publications
How can we use this knowledge gto improve our delivery of services to our customers?services to our customers?
Questions?
Website reports and statistics are
Q
listed at dmr.ms.gov/stats.Subscribe to News and Notices feeds:f