What is a marketing tool?

These are tools that help you promote a

product.

Examples:

Specific text

Banners

Emails

Screenshots

What is a demographic?

A demographic is a section of a population

that share common characteristics.

Examples:

Age

Gender

Race

Culture

What is a target?

A specific group of potential customers

that have been identified and have needs

or problems that your products or services

can solve.

Examples:

Cellphone with better connectivity

Computer with a larger processor

Service to handle staffing requirements

Marketing Tool

Technology

Smart Phone

PROS CONS

Convenience Distraction

Connection Battery life

Easy to learn and use Open source = more risk

Wide variety of selections Higher phone bill

Track spending effectively Retailers may not adopt technology

No coupons needed Easier to spend money

Websites

PROS CONS

Can build one for free Able to tell when it’s free

Can build yourself Can lack unique appearance

Accurately reflects brand Better sites can be expensive

Easily maintained Changes may take time

You are in complete control Server connection is expensive

Unlimited flexibility Reputation is made/broken quickly

Video

PROS CONS

Create unique appearance Requires more preparation

Appeals to different audience Takes time to edit and upload

Visual rather than verbal Not optimal for search engines

Can be more personal Not suitable for all topics

Reaches different online channels Not everyone likes video

Demographic and Target

Technology

Search Engines

PROS CONS

Easy to use Very competitive

Fast Uncertain future

Accurate and precise Strict guidelines

Huge search volume Takes time to build reputation

Target different devices Advertisement links can be pricey

Ads go live fast User learns to ignore areas of page

Advertising: Its Effect on American Culture

Click to play video

Summary

In the same way that race cars are

covered from bumper to bumper in

sponsorship and advertising dollars, we

too are used as a marketing tool.

By adopting the newest iPhone or

following the latest Twitter trend we are

advertising to any one that comes into

contact with us.

References

Brogan, C. (2008, November 12). If I Started Today. Retrieved from:

http://www.chrisbrogan.com/if-i-started-today/.

Lucich, M. (2012, January). The Best Life Quotes. Retrieved from:

http://thebestlifequotes.com/1439/1439/3/.

Nachison, A. (2012, January). 101 Awesome Marketing Quotes. Retrieved from:

http://www.slideshare.net/HubSpot/101-awesome-marketing-quotes.

Sacks, D. (2010, November 17). The Future of Advertising. Retrieved from:

http://www.fastcompany.com/magazine/151/mayhem-on-madison-avenue.html.

Scott, D. (2011). The New Rules of Marketing and PR. (3rd ed.). Hoboken (NJ): John Wiley & Sons Inc.