Membership Series – Part 1:

What Can Joint Membership Do For You?

Joint Membership Benefits

Pitfalls

Is it right for you?

Part 1

Series Overview

Auto Renewals & Monthly Installments Benefits

Pitfalls

Is it right for you?

Part 2

Positive CRP Reinforcement

“Based on the survey findings, chapters appear to have a powerful impact on association membership levels. More than 40% of survey respondents indicate, in essence, that the chapter's presence has a positive effect on their likely future renewal in the sense that, if chapters did not exist,

they would be less likely to participate.”http://marinermanagement.com/resources/white-paper/2006-11-01/components-member-experience-look-roi

Today’s Learning ObjectivesBenefitsThe benefits of joint membership to national, chapters & members

PitfallsWhat are the pitfalls of joint membership?

Your Next StepsWhere do you start?

https://www.gbta.org/usa/Membership/Pages/Pricing.aspx

Kyle BazzyDirector of Growth

Proud Detroiter

BillhighwayTechnology that solves real

problems exclusively for component-based organizations

Founded in 1999

Why Are We Qualified?

http://marinermanagement.com/files/docs/mariner-2016-benchmarking-report.pdf

State of Dues Collection

What membership dues model do you currently use?

1. Unified2. Central Required3. Non-Contingent4. Chapter Required5. Other

What do YOU want to learn about joint membership?

Help Me, Help You!

Why Joint Membership?

01 Engagement

02 Incentives

03 Eliminating the Pain

04 Meet More Needs

? ? ?

??

??

?

Engagement

ChapterReceive complementary support from national

MemberExtra resources the member wasn’t aware of

NationalEngage members who wouldn’t normally join

Bite-Sized: • Ask yourself…what do your

chapters do really well?

• What do you do really well?

• How do they complement each other? Is there overlap?

of respondents said that chapter/local peer networking is their primary reason for belonging to FEI

86%

Incentives

ChapterMembers that normally might not join, do

MemberDiscount to their dues AND receive greater value

NationalMembers that normally might not join, do

Increased acquisition More resources and

value = increased retention

Tip: Offer ‘tiered’ membership to push new and renewing members towards joint membership option.

GBTA Example

Eliminating the Pain

ChapterMore support for volunteers/staff

MemberMore time, resources and for the member

NationalShared information in real-time

Tip: What support do your chapter leaders/volunteers need the most? Survey them to see if the joint membership process can help relieve some of their burden.

of chapters cited no standard templates or designs provided by national

77.8%

Pains Being Solved Volunteer-Driven/Limited Staff: Single process

outlined & optimized with support provided

Delays in data, information and money across the organization: Unified systems = greater visibility & no delay

Too many value-driven products or services to deliver on: Shared responsibility

Getting chapters to submitting taxes and 990s on time: All data in one place

Meet More Needs

Ask yourself: What are the top TWO reasons members join your association? Either jointly or national and chapter separately?

One of the fundamental challenges of the membership model is serving a diverse set of member needs without ending up with an “everything but the kitchen sink” membership package.

Mountain Bikers Unite: Local Society Affiliates With National Association

http://associationsnow.com/2013/07/mountain-bikers-unite-local-society-affiliates-with-national-association/

National Success Story

Ask yourself: What would your chapter volunteer RATHER be doing than administrative tasks? How can you tap into that?

Benefits Local society can spend time restoring trails &

serving the membership Receive assistance on administrative tasks

Tap into national’s expertise and resources Larger membership base and less administrative

work for volunteers More voices to advocate for the society & put

more resources back in community

Other Types

Partner MembersAllow partners of members

to join or two individuals sharing the same household

http://mesana.org/membership/

https://www.mla.org/Membership/About-Membership

Assn DiscountDiscount dues to other

associations

https://www.historians.org/about-aha-and-membership/membership/member-benefits

Join ForcesJoin forces with other

associations in your industry

http://associationsnow.com/2016/01/a-collaborative-solution-for-engaging-more-student-members

/

http://associationsnow.com/2016/02/best-benefit-ever-two-memberships-hospa-htng

/

The Pitfalls Member doesn’t perceive value at

one of the two levels Chapters resist national oversight Adoption Only want to belong to national or

local, not both

ACCA decided to get rid of requirement to join both national & chapter. http://associationsnow.com/2015/10/monthly-membership-as-easy-as-possible/

Tip: Build out a working group to gather input from to get ahead of

pitfalls and challenges.

Pitfall Example

Tough LoveIt all begins with you!

Are you talking to local leaders?

Find small ways to start getting involved

Have you asked how to make the process easier?

Do you know where the value is?

01

02

03

04

05

Our Tips & Lessons Learned

Determine Willingness to Pay (WTP)

Pilot & Test

Experience Membership First Hand

Be aware of pitfalls

Date: Thursday, December 15th

Time:12:00-12:45 PM E.S.T.

Auto Renewals & Monthly Installments

Membership Series – Part 2:

Understand the benefits Be aware of the pitfalls Decide what’s best for your association

Register: http://bit.ly/2gf1zd8

KnowledgeBankhttp://www.billhighway.co/knowledge-bank/association/

Q&A – Ask Away!