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Microsoft Cloud Continuum
Mathews job
Fifth Generation of Computing
Mainframe
Client-Server
Web
SOA
Cloud
1970s1980s
1990s2000s
2010+
Cloud Computing according to Analysts
“A style of computing where SCALABLE and ELASTIC IT-enabled capabilities are provided as a service to external customers using Internet technologies.”
Gartner, Inc. “Hype Cycle for Cloud Computing,” 2009, by Daryl Plummer et al, July 16, 2009.“A standardized IT capability, such
as software , app platform, or infrastructure delivered via Internet technologies in a pay-per-use and self-service way. ““How To Message "Cloud" Offerings And Not Get Lost In The Fog,” Forrester
Research, Inc., July 2009.
Cloud Computing Proliferation
The industry is going through a significant transformation across the entire stack:
• Datacenter and Hardware Model: Significant advances and standardization in the Datacenter and associated IT equipment/hardware.
• Application Model: Cloud computing provides the ability to quickly deliver highly-available, secure and infinitely geo-scalable applications and services while offering a rich end-user experience from anywhere and any device.
• Operational Model: Cloud services have inherent resilience to hardware or software failures due to redundant/self-healing service models combined with deep integration between ops & development/test providing a lights out experience.
Cloud Origins: Data Center Commodity & Cost
• Data Center Commodity:• Companies including Microsoft created large clouds:
• Microsoft Data Centers• Highly Reliable and Available• Fully automated, zero manual impact• Spread Geographically across the world• 1.8 Billion Hotmail Accounts• Hosted BPOS & Azure environment• Internal IT Environment
• Cost• CIO’S Top Challenges:
• 40% CIOs plan to cut IT budgets• 72% CIOs have cut or plan to cut discretionary IT
projects• 59% of surveyed CIOs view datacenter efficiency as
“must do” projects
Cloud Origins: Adapting to the Market Data Center Evolution
TraditionalDatacenter
TraditionalDatacente
r
Well-known, stable and secureUtilization <15%
VirtualizedDatacenter
Utilization Increases to >50%Management Costs Decrease
Cloud Origins: Adapting to the Market Data Center Evolution
TraditionalDatacenter
VirtualizedDatacenter
PrivateCloud
Management Costs Decrease SignificantlyScale-out Development Expense
PrivateCloud
Public Cloud
Capacity on DemandGlobal Reach
P O W E R O F C H O I C E
PublicCloud
In a non-cloud view, there are inefficiencies
TIME
IT C
APAC
ITY
Actual Load
Allocated IT-
capacities
“Waste“ of capacities
“Under-supply“ of capacities
Fixed cost of IT-capacities
Load Forecast
Barrier forinnovations
Accidents can and will happen
However, in a Cloud View
Actual Load
Allocated IT capacities
Reduction of initial
investments
Reduction of “over-
supply“
No “under-supply“
Possible reduction of IT-capacities
in case of reduced load
Time
IT C
APAC
ITY
Load Forecast
Workload Patterns Optimal For Cloud
Usage
Com
put
e
Time
Average
InactivityPeriod
“On and Off “
On & off workloads (e.g. batch job)Over provisioned capacity is wasted Time to market can be cumbersome
Com
put
e
Time
“Unpredictable Bursting“
Average Usage
Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases
Average Usage
Com
put
e
Time
“Growing Fast“
Successful services needs to grow/scale Keeping up w/ growth is big IT challenge Complex lead time for deployment
Com
put
e Time
Average Usage
“Predictable Bursting“
Services with micro seasonality trends Peaks due to periodic increased demandIT complexity and wasted capacity
Cloud Service TypesPrivate
(On-Premise)
Storage
Server HW
Networking
Servers
Databases
Virtualization
Runtimes
Applications
Security & Integration
You
man
age
Infrastructure
(as a Service)
Storage
Server HW
Networking
Servers
Databases
Virtualization
Runtimes
Applications
Security & Integration
Managed by vendor
You
man
age
Platform(as a Service)
Storage
Server HW
Networking
Servers
Databases
Virtualization
Runtimes
Applications
Security & Integration M
anaged by vendor
You
man
age
Software(as a Service)
Storage
Server HW
Networking
Servers
Databases
Virtualization
Runtimes
Applications
Security & Integration M
anaged by vendor
Choi
ces Choices
Cloud ReflectionsFundam
entalsFund
amen
tals
Application Programming
Scale OutAutomated
ServiceManagemen
tHigh
AvailabilityMulti-
Tenancy
Off PremisesOn Premises Location
Infrastructure
Business model
Ownership
Management
Homogeneous
Heterogeneous
CapEx OpEx
Own Lease/Rent
Self Third Party
Microsoft Cloud Computing according to Steve BallmerWe Are All In
• Challenge people to look at the cloud more broadly • Multidimensional transformation • Some companies provide some interesting components • Microsoft is uniquely delivering on a wide range of cloud
capabilities that bringing more value to customers.
• Five dimensions that define the way people use and realize value in the cloud:
• The cloud creates opportunities and responsibilities • The cloud learns and helps you learn, decide and take
action • The cloud enhances your social and professional
interactions • The cloud wants smarter devices • The cloud drives server advances that drive the cloud
This view fuels Microsoft’s investments across the entire company, from datacenters to cloud platform technologies to cloud-based development tools and applications.
Microsoft Cloud Computing according to Analysts
“Microsoft's strategy is visionary, and its ambitions are broad, spanning multiple dimensions: Consumer and enterprise, on- and off-premises deployments (as well as third-party hosting), advertising to subscription and licensing business models, rich, reach and mobile clients, as well as modeling techniques that span development and deployment. No other vendor is attempting to deal with the cloud in so many dimensions simultaneously.”Gartner, Inc. “Cloud Computing Is the Next Big Thing,” 2009, by Daryl Smith et al, July 24, 2009.
Microsoft Cloud Offerings Key Characteristics
• Standardization: Homogeneous infrastructures with vertical integration across server, network, storage and OS.
• Service Focused: It’s all about delivering the application or service that the business demands and not the component services (e.g. infrastructure).
• Automation: Significant levels of automation, based on cloud principled philosophies like resiliency, scalability and elasticity.
• “Lights out” Operations: Scale through the app design and abstraction from infrastructure.
• Utilization based chargeback
Cloud Computing according to MicrosoftBasic
Uncoordinated, manual
infrastructure
Rationalized
Managed and consolidated IT infrastructure with maximum
automation
Dynamic
Fully automated management,
dynamic resource usage, business
linked SLAs
Standardized
Managed IT infrastructure with limited automation
Cost CenterBusiness Enabler Strategic AssetMore Efficient
Cost Center
Dynamic IT
Cloud = Dynamic Data Center
ElasticScalableAvailable
Multi-TenantAutomated Service Management
Microsoft Cloud Computing ContinuumPrivate Public
Dynamic Infrastructure Toolkit for System Center|
On Site Partner Hosted
Soft
war
e as
a
Serv
ice
(Saa
S)
Infr
astr
uctu
re
as a
Ser
vice
(Iaa
S)
Dynamic Data Center ToolkitFor Hosters
Plat
form
as
a Se
rvic
e(P
aaS)
Microsoft Hosted
MicrosoftOnline Services
Live
The Microsoft Cloud~100 Globally Distributed Data Centers
Quincy, WA Chicago, IL San Antonio, TX Dublin, Ireland Generation 4 DCs
Data Center as a Commodity
Enterprise class software delivered via subscription services hosted by Microsoft and sold with partners
Business Productivity Online Suite
Microsoft Online Services
Web Applications
ON-PREMISES LOB ApplicationsComposite applications
The Windows Azure platform
Compute Storage Management
ManagementRelational data
WEB & CLOUDS Third party cloudWeb applications
Developer ExperienceUse existing skills and tools
Service Bus Access control
AppFabric
Cloud Building Blocks
Step-by-step instructions that you can use to build an instantly scalable virtualized infrastructure guidanceSample code and best practices
Dynamic Data Center Toolkit for Hosters (DDTK-
H)Available now
An architectural roadmap, deployment guidance and best practicesFamiliar tools that are compatible with existing applications
Dynamic Data Center Toolkit for System Center
Available first half of 2010
Vision: Deliver a toolkit that allows hosters & enterprises to dynamically pool, allocate and manage resources to enable IT
Infrastructure as a Service
ConnectivityWINDOWS AZURE
PLATFORMData Service
Service Bus
Access Control Service
ENTERPRISE
Code Name “Project Sydney”
Cloud Interoperability
ENTERPRISE
DEDICATED CLOUD
PUBLIC CLOUD
PRIVATE CLOUD
Secure CloudFederation
INTERNAL IT
TraditionalDatacenter
VirtualizedDatacenter
PrivateCloud
PublicCloud
2011 +
Cloud Services Across Deployment Models
Dynamic Datacenter Tool Kit -Enterprise Federation Dynamic
Datacenter Tool Kit -Hosters
Toda y
Data Protection Manager and Service Manager Remain Available
Microsoft Cloud Scenarios
Business Continuity / Disaster RecoverA hoster is building an ITIL compliance service where the customer backs up critical system data and metadata to SQL Azure and in emergencies restores those systems from Azure backup to servers running at the hosterA hoster is attaching Azure Storage Services to their standard system backup options as an elastic option for customers who need a lot of temporary content storage
“Burstable” server capacityA hoster plans to offer “burst hosting” – temporary development, test and data processing environments for high usage over short periods of time. They run these environments on Azure so the customer pays only for the time and capacity they use.
Customer
HosterAzur
e
Back up on-premise data
HosterBacku
p servic
e
Customer Azur
e
Hoster SAN
Hoster
Burst servers
Customer
Azure
Dedicated
servers
Hosterserver
s
Fail over to hosted servers
Quickly and easily build, deploy, scale, and manage applications and Web services using Windows Azure, SQL Azure, and .NET Services.
Avoid large capital expenditures in infrastructure when delivering Software-as-a-Services offerings to customers either hosted at Microsoft or third party.
Benefits for ISVsBe more agile by quickly scaling up and down as business needs dictate.
Augment existing on-premises applications to generate recurring revenue.
Benefits for SIs, VARs and Custom Software DevelopersSimplify Management• Leverage the efficiency of Microsoft Cloud Continuum to connect and manage infrastructure required for your projects.
• Eliminate cost and complexity for customers and focus on their core business.
Web 2.0 Scale and Interoperability• Quickly and easily create, deploy, manage, and distribute Web applications and services.
• Build new applications quickly burden on customers’ IT.
Create Repeatable Solutions• Build solutions for customers who use the Windows Azure Platform to simplify the infrastructure requirements for their projects.
• Test or staging environments can be set up quickly, with lower cost.
• Virtualize existing custom applications easily.
Benefits for Hosting Partners• Offer tools and solutions for development and aggregate customer offerings.
• Expand geographically by offering hosting solutions via Microsoft in markets where you do not have infrastructure.
• Provide tools, management, and aggregation of applications to build your own cloud infrastructure
• Support developers in deploying and managing applications deployed.
• Integrate your tools and control panel so you can market to developers looking for an elastic cloud solution.
• Provide customer assurance for redundancy and increased capacity.
• Quickly add new services for your customers without having to consider data center expansion.
Faster On Demand Value to Market Quickly on demand provisioning of campaigns and other solutions.
Low Complexity & Low PriceDedicated hosting environment with shared hosting capabilities providing isolation, redundancy for shared hosting pricing standards.
Partner Through Billing Providing simplified and transparent if required, billing infrastructure towards your customers
Geo Locations across the GlobeProviding choice of multiple geographic deployment options across the world optimized with CDN and other caching possibilities.
Benefits for Web and Event Agencies Avoid Infrastructure Investments
Providing more room for other investments strengthen your position into the market.
Simplify Management of Platform FoundationsLet the cloud vendor take care of the platform relieving resources within your organization.
High Availability and Scalability Assuring delivery even in peak times of your campaign by well defined strong SLA’s.
Microsoft Cloud Continuum Roadmap
• Bridge the public & private cloud gap: • Ensure applications can run consistently across server
and cloud
• Provide the same development tools/ technologies for cloud & on-premises environments
• Providing unified management for apps/workloads across on premises and cloud environments
• Enable workload federation to enable hybrid cloud models
All the above principles will remain true whether it’s your assets or if you’re working with a service provider or deploying to Microsoft’s datacenters.
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after
the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.