Migrating from Promotions to

Primary on Gmail

Email Marketing Tips

Introduction

Gmail has always been a big wall with aggressive

algorithms on the outposts making it harder for

commercial mailers to pass by.

When the walls strengthen, the urge to jump past the

wall also increases.

With the help of a few clients and our account

managers, we have been able to point out a few.

The Configuration Check

DKIM and SPF configurations matter a lot when it

comes to a domain’s reputation, which in turn effect

the placement of your mailer in the Primary tab of

Gmail.

Text Dominance

Texts alone can do wonders.

If crafted the right way, words can prove to be way

ahead of images in terms of attention seekers.

If your mailer has 20% images, wrap the remaining

80% with text. Make it text dominant.

Reduce the link count

Bring down the number of links in your mailer if keen

on Primary tab placement.

Introduce a level of personalization which ensures

people only get links or products they are interested

in checking thus limiting the number of links

required.

The name can make a difference

When running on the trial and error mode with the

Gmail algorithm, changing the ‘From name’ and the

‘From or reply email address’ can prove worthy.

Aim, Engage and Reap

A mailer with no engagement is a dead mailer.

To have your mailer live through the target audience,

aim it well.

Optimize the list you are targeting and invoke

engagement.

Domain Reputation

The key to Gmail inbox starts with domain

reputation. Want to know the golden rules to step up

Guide to enhancing domain reputation.

http://icubes.in/blog/the-castle-of-reputation/

When all doors are shut, trial and error

is never a bad move.

Do give these a try.

Thanks

URL – http://www.icubes.in

Blog - http://icubes.in/blog

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