FARO 02.JUNHO.2011

WORKSHOP CIDADES INTELIGENTES

PROSPERIDADE RENOVÁVEL

MOBI.E PRINCIPLES FOR THE DESIGN OF THE MODEL

•  NATION-WIDE INITIAL COVERAGE, TO AVOID FRAGMENTATION AND MINIMIZE RANGE ANXIETY

•  INTEGRATION PLATFORM COMPATIBLE AND UNIVERSAL ACCESS OF ALL AUTOMOTIVE AND BATTERY MANUFACTURERS, OPERATORS AND ELECTRIC RETAILERS

•  INTEGRAGED CHARGING NETWORK, TO AVOID INVESTMENT DUPLICATION

•  COMPETITIVE AND SELF–SUSTAINABLE MODEL, WITH PRIVATE INVESTMENT FOR DEVELOPMENT

•  TOTAL COST OF OWNERSHIP OF EVS COMPARABLE WITH ICES

•  EASY AND SAFE USAGE

USER

RETAILER A

RETAILER B

RETAILER B

PRODUCTION TRANSMISSION &

DISTRIBUTION PUBLIC LOCATIONS

PRIVATE LOCATIONS

HOME

NORMAL QUICK

NORMAL QUICK

MOBI.E THE INTEROPERABLE MODEL

Information SGMOBI.E Transactions Management Operators and Retailers Intermediation and integration

Financial flow

MOBI.E STATUS

CHARGING SYSTEM •  ALREADY OPEN TO USERS •  NOW: AP. 800 NORMAL CHARGING PLUGS + 10

FAST IN 25 CITIES •  JUNE 2011: 1 300 NORMAL + 50 FAST (PUBLIC

NETWORK) •  PILOT 2 WHEELS CHARGING STATIONS TO BE

INSTALLED DURING THE SUMMER

•  EXPANSION TO AZORES & MADEIRA UNDER WAY (INTERNAL ROAMING)

•  PILOT FOR DOMESTIC CHARGING •  MIC IS ALREADY OPERATIONAL

CUSTOMER RELATIONSHIP MANAGEMENT •  CUSTOMER DATA MAINTENANCE •  CARDS EMMISSION •  BILLING

SETTLEMENT SYSTEM •  AUTOMATIC SETTLEMENT BETWEEN

OPERATORS, RETAILERS OR OTHER ENTITIES •  REPORTING

NETWORK MANAGEMENT •  MONITORING OF STATION STATUS •  MONITORING OF QUALITY OF SERVICE •  EVENT MANAGEMENT

REPORTING SYSTEM •  USAGE DATA •  QUALITY OF SERVICE

CENTRAL MANAGEMENT SYSTEM FUNCTIONALITIES

USER-CENTRIC FUNCTIONALITIES INTERACTION WITH THE CHARGING NETWORK

NEAREST AVAILABLE CHARGING STATION

CHARGING STATION RESERVATION

REAL-TIME MONITORING OF CHARGING

ROAMING •  BETWEEN ELECTRIC MOBILITY

RETAILERS

INTEGRATED BILLING OF SERVICES •  OWN EV CONSUMPTION •  CAR SHARING •  E-TAXIS •  E-BIKES •  SUSTAINABLE PUBLIC

TRANSPORTATION •  OTHER

MULTI-CHANNEL WEB ACCESS •  PC •  PDA •  MOBILE PHONE

USER-CENTRIC FUNCTIONALITIES INTEGRATED BILLING

MOBI.E STATUS

LEGAL FRAMEWORK •  ALMOST CONCLUDED (ROLES, REMUNERATION,

TECHNICAL REQUIREMENTS, ETC.)

TECHNOLOGY •  MOBI.E CARD (PRE-PAID, POST-PAID) •  ADOPTION OF MODE 3, TYPE 2 PLUG FOR 4 WHEEL

VEHICLES

INCENTIVES •  EV ACQUISITION AND CIRCULATION TAX EXEMPTION •  TAX REDUCTION FOR PRIVATE CUSTOMER AND

COMPANY FLEETS •  €5000 DIRECT SUBSIDY ON PURCHASE + €1500 FROM

ELV PROGRAM (FIRST 5000 EVS SOLD UNTIL THE END OF 2012)

MOBI.E STATUS

COMMUNICATION •  PRIME-MINISTER USES NISSAN LEAF FOR HIS DAILY

URBAN TRAVELLING (+ OTHER MINISTERS) •  PUBLIC PROCUREMENT: 20% ANNUAL RENEWAL OF

PUBLIC CAR FLEET •  + SCHOOLS, CONFERENCES, SEMINARS, ETC.

MARKET •  NISSAN, MITSUBISHI-PEUGEOT-CITROEN ALREADY

DELIVERING •  RENT-A-CAR OPTIONS (SIXT, EUROPCAR) •  LEASING (ALD AUTOMOTIVE, LEASEPLAN)

MOBI.E – STRATEGY FOR EVS IN CITIES FRAMEWORK

HOW IT STARTED IN 2009

•  25 MUNICIPALITIES INVOLVED ALL AROUND THE COUNTRY

•  COORDINATED ACTION TO AVOID FRAGMENTATION •  INITIAL NATIONAL COVERAGE •  JUNE 2011: 1 300 NORMAL + 50 FAST (PUBLIC

NETWORK) •  EXPANSION TO AZORES & MADEIRA

AGREEMENT •  AGREEMENT SIGNED BY EVERY MUNICIPALITY

LOCAL PLAN FOR ELECTRIC MOBILITY •  TO CREATE A RATIONAL AND NATIONAL CHARGING

NETWORK •  TO ACCELERATE EV ADOPTION PROCESS THROUGH

THE CREATION OF ACTRACTIVE CONDITIONS •  TO PROMOTE COMMUNICATION AND

DEMONSTRATION ACTIONS •  THE LOCAL PLAN IS NOT A MOBILITY PLAN. IT IS A

PLAN TO PROMOTE ELECTRIC MOBILITY LOCALLY AND SHOULD BE IN LINE WITH THE LOCAL MOBILITY PLANS AND PRACTICES

•  THE LOCAL PLANS MUST BE APPROVED BY GAMEP

MOBI.E – STRATEGY FOR EVS IN CITIES REQUIREMENTS

STANDARD APPROACH

•  STRATEGIC VISION FOR ELECTRIC MOBILITY

•  PLANNING, SIZING AND LOCATION OF THE CHARGING NETWORK IN EACH MUNICIPALITY

•  IMPLEMENTATION PLAN (DIFFERENT PHASES)

•  INCENTIVE MEASURES TO PROMOTE ELECTRIC MOBILITY LOCALLY

MOBI.E – STRATEGY FOR EVS IN CITIES LOCAL PLANS STRUCTURE

•  COMMUNICATION PLAN

•  MONITORING PLAN

COHERENCE BETWEEN NATIONAL AND LOCALLY DEFINED INCENTIVES

Examples

- Dedicated parking for EVs - Free or reduced parking fees for EVs - Creation /Access to low emission zones - Promotion of EV sharing mechanisms (car and bike sharing) - Acquisition of EVs for municipal fleets (many municipalities do already have electric vehicles) (- 6 municipalities do already have electric buses)

ADVANTAGES FOR GAMEP •  SINGLE APPROACH TO MULTIPLE STAKEHOLDERS •  EASY TO REPLICATE AT LOCAL OR REGIONAL LEVEL •  EASIER FOR NEW INITIATIVES (2 WHEELS) •  SUPPORT TO LEGISLATION DEFINITION •  BETTER MAINTENANCE OF SURROUNDINGS •  CLOSER CONNECTION TO CITIZENS / LOCALLY

SUITED COMMUNICATION CAMPAIGNS

MOBI.E – STRATEGY FOR EVS IN CITIES MUTUAL BENEFITS (1/2)

MOBI.E – STRATEGY FOR EVS IN CITIES MUTUAL BENEFITS (2/2)

ADVANTAGES FOR MUNICIPALITIES •  STRUCTURED APPROACH (DIFFICULT FOR SOME

MUNICIPALITIES TO DEVELOP LOCAL POLICY) •  STANDARD COMMUNICATION MATERIALS •  MOBI.E LABEL •  ACCESS TO INITIATIVES WITH LOCAL IMPACT

(GUIMARÃES – EUROPEAN CAPITAL CULTURE 2012) (PEUGEOT ION ELECTRIC TOUR)

PROGRAMA PARA A MOBILIDADE ELÉCTRICA EM PORTUGAL PLANO DE COMUNICAÇÃO (NÍVEL LOCAL – CIDADES)

OBJECTIVOS VISIBILIDADE, INFORMAÇÃO, DO INTERESSE À ADOPÇÃO

SEGMENTAÇÃO DE PÚBLICOS ALVO CIDADÃOS (PRIVADOS) PROFISSIONAIS (EMPRESAS)

ESTUDANTES (ESCOLAS)

TREND-SETTERS

FASES PRÉ-CAMPANHA (TEASER) LANÇAMENTO

REFORÇO DE COMUNICAÇÃO UMAOPORTUNIDADEPARAINDUZIRHÁBITOSMAISAMIGOSDOAMBIENTE

TEST NISSAN PAN-EUROPEAN TEST DRIVE

FARO 02.JUNHO.2011

WORKSHOP CIDADES INTELIGENTES

PROSPERIDADE RENOVÁVEL