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Community ConnectionsMonday, March 30, 2009
Monday, March 30, 2009
Monday, March 30, 2009
Executive Summary
Is Facebook an effective way to reach volunteers at Brock University?
Better for general awareness than achieving specific recruiting goals
Use click through pricing to save money
Monday, March 30, 2009
Agenda
Community Connections
Qualitative
Quantitative
Questions
Monday, March 30, 2009
Founded in 1996
Connecting students to the community
Event awareness
Purchased Facebook ad space for ‘Spread the Net’ campaign
Monday, March 30, 2009
Advertising
Social NetworkingActivism
Communication
Monday, March 30, 2009
Qualitative - Design
1 24
53
1
2
4
5
3
4 groups: 6-8 people in each
Monday, March 30, 2009
Qualitative - ResultsFacebook is an important component of time spent on the internet
Brock students generally do not take the ads seriously
There is not widespread awareness of ‘Spread the Net’
Monday, March 30, 2009
Quantitative - DesignSample
Gender Year in Program
Male Female 4321 5
n=300
Monday, March 30, 2009
Quantitative-Results
Monday, March 30, 2009
Questions...
Monday, March 30, 2009
