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The presentation that Vishal Gurbuxani gave uding the iPhone Play Conference in June 7th, 2009 at the Plug 'N Play Conference.
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Transforming Mobile Applications Into Businesses
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iPhoneAppTrends
• Over1BillioniPhoneApplica4onsDownloaded• Over50,000Applica2onsintheAppStore• $25+BillionMarketplaceinthenext5years
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AppStoreisgrowingat38%permonth;adding~200apps/day
PricingTrends:23percentofappsarefree;41percentcost$0.99
BuzzIndex:60percentofallcommentsmadeareregardingfreeapps;16percentofcommentsaremadearound$0.99apps
DeviceBreakdown:56%areiPhone;43%areiPodTouches
DataUsage:58%WiFitraffic;33%carriertraffic;9%None(nodataconnec4onpresent)
Under‐ServedCategories
• Games&Entertainmenthavethebulkbutareusedless
• U4lityAppshavesmallerdownloadsbutmuchhigherusage
• LargeWhiteSpaceforDevelopers
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AppStoreGrowth
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#ofreviews
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Casino
Dice
Educa4
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Educa4
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Entertainm
ent
Family
Finance
Health
&Fitn
ess
Kids
Lifestyle
Med
ical
Music
Naviga4
on
New
s
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Prod
uc4vity
Puzzle
Racing
Reference
RolePlaying
Simula4
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SocialNetworking
Sports
Strategy
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Trivia
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ture
Arcade
Board
Books
Busine
ss
Card
Casino
Dice
Educa4
on
Educa4
onal
Entertainm
ent
Family
Finance
Health
&Fitn
ess
Kids
Lifestyle
Med
ical
Music
Naviga4
on
New
sPh
otograph
yProd
uc4vity
Pu
zzle
Racing
Reference
RolePlaying
Simula4
on
SocialNetworking
Sports
Strategy
Travel
Trivia
U4li4es
Weather
Word
AverageFileSize(MB)
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Applica4onsGoingForward
• AppDiscovery:RiseAbovetheCluger• Priceyourappforyouraudience• Mone4zeinthe‘Free’Realm• Analyzeandunderstandyourcustomers• LeveragehugeWhite‐SpacesintheAppstore
