Video Discussion

Dan KlaussenPointAbout

Three Pillar Global

Video Discussion

Pete: “Can you do a video discussion that fits in 20 min?”

Dan: “You’re kidding, right?”

Dan: “Oh….you’re not!”

Business ModelsRevenue Example

Clips only Hulu, Many web sites

Advertising YouTube

Rev Share – Pre-roll, mid-roll PBS

Subscription “VOD” – Netflix, Amazon, Comcast…

Subscription and Rev Share Hulu+

Pay per view (offline, hosted, live)

iTunes

In App advertising + other PBS

Production Level

Audie

nce

Reach

Low

Hig

h

Low High

YouTube Netflix

“Harmfulto minors”

PBS

Corp Training Videos

hulu+

KahnAcademy Hollywood

Previews

Low Med High

VideoProduction

Consumer VideoiPhones

Semi-Pro equipment

Hollywood“Film”

Very high digital

Encoding process

YouTubeVimeo

ffmeg3rd party solutions

Proprietary Hardware Encoders

Asset Management

YouTubeVimeo

BrightCovethePlatformBrightCove

Hosting/Steaming

YouTube3rd party solutions

Amazon Cloudfront

Akami

Consumption Embedded PlayerCustom playersand open source

solutions

Proprietary players

Terms• Video Codecs

mpeg-4, mpeg-2 (& xvid), h.264, vc-1, VP-8

• Audio Codecs

AAC, MP3

• Video Containers

wmv, mp4, webm, flash

• Progressive Download

• Steaming Video

• Hosted & Live

Apple: iOS Dev Library

Broadcast Tape

“Cleaned” version

Mezzanine Video

created(4 gig file)

Encode for Mobile

(ZenCoder)

Video Object created

- Meta Data- Pointer to

Source

7-Livestream encodings

Total of 2500 files

Hosted on CDN(Amazon Cloud

Front)

Video is “Released” within Video

Platform

Video is promoted in “Spotlight” /

“Featured” in app & web site

Client browses collections

Given a protected redirect to source

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