TRUSTed Mobile Ads

Relevant, interest-based advertising and Real Time Bidding (RTB) technologies are quickly maturing

for mobile and cross-device environments – and advertisers are rightfully concerned about the

privacy implications. TRUSTed Mobile Ads addresses these concerns by empowering consumers

with the ability to make choices about the types of ads that they receive through preference

controls. Now advertisers can feel confident in deploying high-value advertising campaigns with

the FIRST, unified preference management solution.

• Eliminates the privacy risks involved with interest-based advertising

• Overcomes the technology hurdles associated with behavioral advertising that, until now, did not

translate into mobile and cross-device preferences

TRUSTed Mobile Ads drives the highest ROI possible for the entire advertising chain by providing advertisers with the confidence to unlock mobile spend and the assurance that their brands are protected.

Advertisers/brands now have the power to deliver custom-tailored messages to target audiences

across mobile ad networks, apps and platforms while TRUSTe provides consumer engagement,

ensures compliance, and builds trust.

TRUSTed Mobile Ads is

endorsed by the Digital

Advertising Alliance

(DAA) and uses the

Advertising Option Icon.

Cross-Platform Interoperability

Identifies consumers across iOS, Android,

smartphones, tablets, mobile web and

apps using simple APIs and SDKs.

Simple Integration

Delivers a highly scalable, flexible, and

easy-to-integrate AdChoices platform.

Preference Management Tools

Empowers your customers to control their

privacy and preferences.

Globally Recognized Brand

Ensures compliance through the leading

global privacy management solutions

provider.

FEATURES

HOW IT WORKS

Icon Display Interstitial Preference Manager

Learn More:

truste.com/mobile-ads

OUR CLIENTS

Thousands of brands

already rely on TRUSTe

for privacy verification.

WHAT SETS US APART

Drive Engagement and ROI

Bridges the privacy gap between Publishers and Advertisers/Brands to unleash interest-based targeting and ROI potential of mobile advertising.

Most Flexible Privacy Preference

Provides consumers with the broadest, most flexible privacy preference controls for their mobile devices.

Powers Trust through an Unrivaled Consumer Privacy Brand

A recognizable, global, and respected privacy brand trusted by consumers and representing more than 5,000 clients, including integrations with many of the major mobile advertisers, networks and publishers.

To learn more about TRUSTed Mobile Ads, TRUSTed Mobile Apps and other TRUSTe solutions, contact your TRUSTe Account Manager or any TRUSTe representative.US: 888.878.7830 www.truste.com | EU: +44 743 647 0089 www.truste.co.uk

Learn More

BENEFITS WITHIN THE MOBILE ADVERTISING CHAIN

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How does TRUSTed Mobile Ads help my company and/or partners?

Delivers patent-pending, revolutionary privacy management solution. Allows bid optimization for buy and sell partners. Facilitate targeting of interest-based ads. Allows partners/clients to know when to bid on impressions. Enhance CPM value and engagement.

Eliminates risks. Custom-tailor interest-based messages.

Enables consumer controls.

Ensures compliance, protects your brand, and builds trust.

Increases brand/agency targeted mobile spend.

Protects your brand partners.

Enables consumers control.

Increases engagement and trust.

Establish real value by providing compliance comfort and brand protection to your partners.

Cultivates confidence and trust.

Enforces highest privacy compliance standards through your ad serving partners.

Protects your brand from costly risks. Ensures transparent notice and choice. Empowers consumers with complete control over ad targeting.

What are my obligations for notice + choice?

Audience must have a simple and functional method for preference targeting. Brands have options. Provide a custom-tailored ads service. Ad tech providers now have a much more valuable solution.

Ensure AdChoices icon is available. Ad solutions adhere to privacy standards. Provide notice and choice.

Must provide notice. Ensure that opted-out consumers are no longer targeted.

Must provide notice. Exhibited by the AdChoices icon. Display the icon within the creative for your clients/partners if they have opted not to display.

Impacted from increasing pressures of regulators (DAA) enforcing mobile privacy standards. Ensure an AdChoices icon is present for a consumer to engage and set preferences.

What does my company need to do to integrate?

Simply append the TRUSTed Mobile Ad tag to your creative tag prior to trafficking. Option to brand and customize messaging.

Simply append the TRUSTed Mobile Ad tag to the 3rd party tag in which you receive.

Simple integration with a TRUSTe API. Batch API appends your TRUSTe tag ensuring that consumer preferences are collected by partners.

Simple integration with TRUSTe in order to collect and pass consumer preferences.

Simple integration with a TRUSTe SDK and/or link to a TRUSTe e-hosted opt-out page.

Leading AdChoices Provider

With more than 500 billion impressions served across some of the largest mobile ad networks, agencies and publishers, TRUSTe offers privacy safe behavioral advertising endorsed by the DAA, EDAA and other governing bodies.

Battle-Tested, Scalable, and Patent-Pending Technology

First-to-market with a simple plug-and-play, cross-platform, interoperable solution that works across

mobile browsers, apps and across devices.

Brands/Advertisers

Adnets/DSPs Data Platforms Exchange/SSPs Publishers (Apps and Web)