Mobile Analytics Is Calling You

Do You Really Know Who’s Visiting?

Is Your Content Really Optimized?

Are Your Browser Reports Accurate?

What Mobile Web?

A Global Mobile Web

A Game Changer

Still Not Convinced?

- 546 million Mobile Internet user in 2008

-By 2012, 1.5 billion mobile devices will access the Internet

-By 2013, 5.5 billion mobile phone subscriptions are expected

Source: IDC press release June25, 2008

More Smartphones

Source: Gartner Research, September 8 2008

More Time Spent On Mobile Web

Source: Azuki Systems 2008 Market Survey – September 30, 2008

Mobile Content Activity

Source: Nielsen Mobile “Mobile Insights” September 8, 2008

Mobile Activity Users % of Total

SMS 137759 53

MMS 67783 26

Preinstalled games 54256 21

Ringtone downloads 48768 19

Mobile Internet 43339 17

Mobile E-Mail 38951 15

Text alerts 33082 13

Picture downloads 32077 12

Mobile Instant Messaging 31938 12

Wallpaper / Screensaver downloads 28930 11

Software app downloads 28219 11

Game downloads 24128 9

Uploads 21339 8

Video Messageing 18064 7

A Sleeping Revenue Monster

$20+ CPM - Mobile Web

$2+ CPM – “Regular” Web

So Stop Playing!

Get Ahead Of the Curve

Fundamentals

Different Programming languages: xHTML, cHTML, WML, XML

Different Code:<a href=tel:+646-232-3232>646 232 3232</a>

<a href=“wtai://wp/mc<+6462323232”>6462322323</a>

Screen Size & Resolution

Source: http://sender11.typepad.com

Most Popular

Source: http://sender11.typepad.com

Fennec, Taptu & IE Mobile

Opera Mobile & Skyfire

Mobile Carrier And Web Availability

Mobile Carrier

Walled Garden & Network Control

White List

Device Detection

WURFL

Device Atlas

DetectRight

DeviceKarma

Mobile Search

Source: M:Metrics/Comscore

Mobile Search & Screen Size

Mobile SERPs

Source: www.jordankasteler.comwww.jordankasteler.com

Mobile SERPs

Mobile Marketing

Mobile SEO

Paid

Vs.

Organic

Get To Know Mobile Analytics

10+ Solutions

3 Different Approaches

Lots of Opportunities

Omniture Mobile Analytics

Coremetrics 2009

Google Analytics

1. Create a data filter to include only traffic from mobile devices.2. Create a profile and include the filter created in the first step.3. View data:

Mobilytics

Admob Analytics

Amethon Analytics

Bango Analytics

Nedstat

MobileStats.co.uk

Motally

So Who To Work With

So Who To Work With

It depends

No seriously...Who To Work With?

PricingTechnologyTrafficMarket ConsolidationNature of your Business

Technical Challenges

Identifying unique visitors

Identifying Geolocation / IPs

Identifying Returning Visitors

Carrier & Device Detection

Challenges For Web Analysts

Different Mechanisms

Local Differences

Traffic Sources

Thank You!

Jump Into Mobile Analytics!

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www.webanalyticsbook.com/ebook