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Clearly Innovative | Expert Series Worksheet April 24, 2014 | 9:30am11:00am
Workshop Definitions ❏ CrossPlatform: Developing an application to be written in one language, one time and ‘published’
to multiple mobile platforms.
❏ Mobile Solution: Is the collective of the mobile application and critical supportive technologies.
❏ Operating System: This is the builtin software that makes it possible to use mobiles devices.
❏ User Experience: A reference and measure of how a consumer interacts with software.
❏ Metric: Reflects the measure of effectiveness of a particular business objective.
❏ Enterprise: This term is commonly used to describe a technology targeted towards large companies or organizations for the purposes for internal use.
Mobile Strategy Roadmap The following are the components needed to develop a mobile strategy and examples.
1 Set Objectives (examples): ❏ Reach New Audiences ❏ Lead Generation ❏ Customer Retention ❏ Sales & Support ❏ Brand Image ❏ Process Optimization
2 Target Groups (examples): ❏ New Audience ❏ B2C / B2B ❏ Internal (mobile tool)
3 Context of Usage (examples): ❏ User ❏ Device ❏ Location ❏ Surroundings
4 Problem Identification: ❏ What is the issue? ❏ Most common task? ❏ Need of our mobile user?
5 Solution: ❏ How can we add value with
mobile services? ❏ What is the economic value?
6 Platform Strategy (examples): ❏ Responsive Website ❏ Mobile Website ❏ Hybrid app ❏ Native app
7 Lifecycle: ❏ Identify the duration? ❏ Define evaluation period?
8 Measurable Metrics:
❏ Identify the metrics that determine success.
9 Integration into Communication & Sales:
❏ Identify the approach to integrate the mobile strategy into current business activities.
© 2014. Clearly Innovative, Inc.