Effective Use of Mobile Apps

for Meetings and Events

Jessica L. Levin, MBA, CMP, CAE

STRATEGY FIRST!

Go Mobile!

Go Mobile!

Mobile Apps for Events

Benefits

•  Paper-­‐light  •  Quick  Access  to  Info  •  Sponsorship  Opportuni9es  •  Social  Interac9on  •  Q&A  •  Customer  Service  •  Concierge  

Return

•  Be?er  A?endee  Experience  •  Be?er  Sponsorship  Opportuni9es  •  Cost  Savings  

Remember:

ROI is a mathematical

formula. Determine

what you are measuring

when setting goals.

Adoption

•  Promo9on  •  Training  •  Connec9vity  •  Lather.  Rinse.  Repeat  

NEXT COMES TECH…

Native App v. Mobile Site

“Native App”

OS = Operating System RIM – Blackberry iOS – Apple Droid - Google

•  Made  for  that  device/”OS”  •  Higher  “Usability”  •  Exposure:  App  Store  •  Requires  Manual  Upda9ng:  

User  and  Organizers  •  Inconsistencies  •  Speed  

“Mobile Web” •  Custom  mobile  website  •  Similar  features  •  Universal  •  Requires  Web  Access  •  Instant  Updates  •  Accessibility  

HTML  5…A  Game  

Changer?  

The Must-Haves

•  Schedule/Agenda  •  Sponsorship  •  Maps  •  Exhibitor  Informa9on  •  Messaging  to  A?endees  •  Messaging  between  A?endees  (opt-­‐in)  •  Repor9ng  capabili9es  •  Ask  permission  before  upda9ng!!!  

The Should-Haves

•  Social  Networks:  Facebook,  Private  Community,  Twi?er  

•  Customized  Agendas  •  What’s  on  Now  •  Speaker  Profiles  •  A?endee  Profiles  

The Would-Love-to-Haves

•  Full  Social  Media  Integra9on  •  Mul9media  Accessibility  and  Sharing  •  Social  Gaming  Elements  •  Audience  Response  Systems  •  Instant  Surveys  •  Match  Making  •  Interac9ve  Exhibitor  Maps  •  Collabora9ve  Note  Taking    

Factors for Selection

•  Size,  Frequency,  Consistency  of  Mee9ng  •  Year  Round  v.  Event/Mee9ng  Dura9on  •  Cost  –  Cost  per  a?endee?  •  A  la  mode  features?  •  Ease  of  use  •  A?endee  phones  

What goes into great design?

•  Color? •  Texture? •  Shadowing?

Instead, try: Easy to Find

Easy to Navigate Clean, simple graphics

MOBILE IN ACTION

Gamify  can  add  interac.vity  to  events  by  having  

a5endees  compete  by  doing  

challenges.  

GOOSE CHASE

IT’S YOUR TURN…

Creating QR Codes

•  Bit.ly  •  My.qr.co  •  Qrstuff.com  

Uses of QR Codes

•  Business Cards •  Name Badges •  Trade Show Collateral/Web •  SMS Messaging •  Phone Calls •  Email Lists

Static vs. Dynamic QR Codes

Accessing QR Codes

•  i-Nigma  -­‐  iPhone,  Android  •  Red  Laser  -­‐  iPhone,  Android    •  QuickMark  -­‐  iPhone,  Android  •  QR  Droid  -­‐  Android  

•  ScanLife  -­‐    iPhone,  Android,  Blackberry  •  QR  Code  Scanner  -­‐  Blackberry  

PLANNER TOOLS

“The Speakers Who Don’t Leave”

Jessica  L.  Levin,  MBA,  CMP,  CAE  President  and  Chief  Connector  Seven  Degrees  Communica9ons  

@jessicalevin  www.linkedin.com/in/jessicalevin  

jlevin@sevendegreescommunica9ons.com  908-­‐912-­‐4418