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MOBILE MARKETING
ValueFirst Messaging Pvt. Ltd.
MOBILE MARKETING
ValueFirst and SpotOn
India's first Platform Agnostic Ad Network – SpotOn Media is a Platform Agnostic Digital solutions company specializing in New Media Advertising [SMS / E-Mail / Voice Online Inventories]
A VALUE FIRST GROUP COMPANY– Leading Global Player in the field of Enterprise Mobility
Global presence - UK, Romania, Nigeria, Sri Lanka, Pakistan and India Over 1500 Enterprise and SME customers Extensive reach through 100+ Channel Partners in India Chosen amongst the Best Wireless Application category along with IBM, Erickson and
RIM
India's first Super Ad Network on SMS SpotOn Network has User base of 50 Million Unique Subscribers A cumulative reach of 1 Billion SMS Impressions per Month
Strong Publisher Network with Opted-In Inventories – Inventories across Mobile Networks, Communities, Social Networking Sites, Web Portals, Media Groups, Short Code Players, Mobile VAS Players, etc.
Multiple Advertisers across verticals and functions.
Need for Mobile Marketing
I want to do SMS campaign but do not
have DATA
I have database but its general. I need to target people in age group of
17-21 living in Delhi/NCR with SMS or E-Mail
SMS does not work for Me, I
want to do E-Mail Campaign I wish to do SMS / E-Mail
campaigns but don’t have time or manpower
for the same!!!
ADVERTISER
We have vendors that offer
Database with messaging solutions
Complete Mobile marketing SolutionsComplete Mobile marketing Solutions
SMS E-Mail VOICE
Business Model
Advertisers
ValueFirst / SpotOn
DATA
Publisher Publisher Publisher Publisher Publisher
DATA
DATA
DATA
DATA
Complete Campaign Management
• Understanding customer brief (Target Audience)• Selecting the communication media – SMS, E-Mail, Voice• Checking availability of database with our internal and external
publishers• Ad Creative / Content creation• Final Execution• Response collection and processing• MIS / Reports
Benefits
• Authenticated data (Opt ins)• Profiled set of Target audience(based upon Age, location, income
etc)• Complete Campaign management solutions from start till response
management• Multi-Modal:
SMS E-Mail Voice
Opt-ins – People who have subscribed to receive marketing and promotional offers on SMS / E-mail
Publishers with us..
• Mobile Networks• Mobile communities• Free Messaging Platforms• Social Networking Sites• Web-Portals• Media Groups / Channels• Short Code players
DATABASE CATEGORISATION
AGE LOCATION
INCOMEINTERESTS
GENDER
SMS to Database
The Value Chain
AGENCY(Optional)
SpotOn / VF
Publisher
TA-BENETTON
The most awaited BENETTON End of Season Sale is here. Flat 50% Discount on all apparels between 9pm-11pm on weekend. Don’t‘ Miss
Publisher
Publisher
Publisher
SMS Campaign to Database
We can provide the complete sms campaign solutions to the customers as under –
1. Understand advertiser target audience in context to parameters mentioned
2. Check the availability with the list of publishers.3. Finalizing the ad creative / content 4. Executing the campaign5. Collecting the responses and collating the reports6. Provide complete MIS to the advertiser
Ad Model
Dedicated Ad –
Complete AD content from the advertiser can be pushed as dedicated SMS to chosen set of customers.
• Footer Ads –
Advertiser ads can be attached to the regular SMS content(alert, tips, quotes, thoughts etc) sent by the publishers. It should not exceed of 60-70 characters.
CASE STUDY-Response Based Campaign
Campaign Objective:To generate leads from customers interested in Broadband Connection from Airtel
Targeting :We culled out data of all working professionals in the age group of 22 – 35 in selected locations
The Campaign:
Response:Airtel got a Response Rate of 0.4% from the Targeted SMS Campaign
Type of Campaigns
Cost per Message (CPM)
• Client is charged per sms• Used for Branding,
Promotional campaigns, announcements etc
• Price starts from 16 paisa and goes up
Cost Per Lead (CPL)
• Customer is only charged for the leads delivered
• Suitable for financial institutions, banks etc looking for leads
• Price starts from Rs.75/lead and goes up
We communicate
PRODUCT LAUNCHESPRODUCT LAUNCHES
CONTESTSCONTESTS
M-COUPONSM-COUPONS
NEW OFFERS / PROMOTIONSNEW OFFERS / PROMOTIONS
COMMUNITY MANAGEMENTCOMMUNITY MANAGEMENT
Pricing
Dedicated 160 Characters SMS
No. of SMS Price
< 5,00,000 28-30p
500001 – 10000000 25 – 28p
10,00,001 - 20,00,000 22 – 25p
20,00,01 – 50,00,000 20 – 22p
50,00,001 – 1,00,00,000
18 – 20p
> 1,00,00,001 16 – 18p
Footer SMS
No. of SMS Price
< 500,000 18p
500001 – 10000000 16p
10,00,001 - 20,00,000 14p
20,00,01 – 50,00,000 12p
This in an indicative pricing and vary as per the set of set of customers chosen and Data availability
E-Mail to Database
HIGHLIGHTS
• E-Mail inventory available across various leading publishers– • Social Networking Sites • Web Portals •
• Target from 1.5 Million Unique Users• Targeting Available on most parameters
– Demographics: Age, Gender, Location, etc.• Run CPM, CPC, CPL, CPA Campaigns. All possible of SpotOn Media Network• 70% user base is between 18 – 32 Years of Age• Open Rates of up to 20% • Campaigns executed thus far:
Campaign Model
1. Cost per 1000 impressions are charged on per mailer basis
2. Cost per mailer ranges from 25p to Rs.3 per mailer or more
1. Where client pays only for number of clicks on the mailers
2. Cost per mailer ranges from Rs.3 – Rs.10 per mailer or more
1. Where client wish to generates leads through mailing campaign
2. Client pays only for leads generated
3. Average price per lead ranges from Rs.25 – Rs.500 or more
Cost per Mailer - CPM Cost per Click - CPC Cost Per Lead - CPL
# Mailer creative and landing pages if designed by us will be charged additional at 15K approx
Response collection methods
• Link sign-up / registrations forms• Lead generation forms• Divert to Advertiser’s website• Click to Call• SMS to short code - 56070
Pricing
E-Mails on Database (Volumes) Price (INR)
Less then 50K 70p
50K – 1L 60p
1L – 3L 55p
3L – 5L 50p
5L – 15L 45p
15L – 30L 40p
30L – 50L 35p
50L – 1Cr 30p
1Cr and above 25p
This in an indicative pricing and vary as per the set of set of customers chosen and Data availability
CASE STUDIES > Sample Mailers
Objective:Client wanted the leads for the insurance products
Activity:E-mail activity done on the targeted audience
Results:Achieved the desired number of leads in less than 2 weeks
Important
EMAIL – GUIDELINES
• Email creative to be less than 50 kb• Text mailer preferred over HTML to avoid mails going into SPAM• Mention sender id
We will not send out an e-mailer with an individual’s name in the sender id e.g. [email protected] or [email protected]
• Mention subject line• Mention landing page (if any)• Content for e - mailers should be valid• All mailers MUST have unsubscribe link in them. Client should take care of NOT sending
further mails to a user who has previously unsubscribed to their mailer. • TEXT & HTML mailers • HTML mailers are more prone to land in junk folder due to size / images used• HTML mailers may not load properly due to network connection / browser dependency• Text mailers always land inbox (if text doesn’t include words like FREE, OFFER, LOTTERY
etc…), hence better open rate• Text mailers appear without any distortion as there is no image used.
VOICE
VOICE
Voice campaigns(broadcasts) can be done on our Internal Database which is 40Lacs plus initially
Going forward, same can be done to external publishers also Voice clip to be given by Advertiser or can be provided by
ValueFirst (Extra charge) Process for campaign execution remains the same as mentioned
before For pricing, please call and check from the concerned people.
[email protected] 9892481391