January2010

Copyright©2010MobileMo3onTechnologiesPrivateLimited,Bangalore,India

SurveyResultsonMobileInternetUsagePa6ernsAmongIndians

2

Survey Description

•  Theobjec?veoftheSurveywastoassesstheusagepa6ernsofMobileInternetamongIndiansinIndiaandabroad

•  672Indiansfromacross89loca?ons(ci?es,townsetc.)par?cipatedinthissurvey

•  Thesurveyresultshavebeenplo6edgraphicallyonthefollowingpages

Participants’ Personal Details

3

AnnualIncome Loca?on

AgeBracket Gender

74.0%

26.0%

Male

Female

5.2%

25.0%

18.0%34.4%

17.4%

LessthanRs.1lakh

Rs.1lakhtoRs.4.99lakhs

Rs.5lakhstoRs.9.99lakhs

Rs.10lakhsandabove

Student/Unemployed

58.8%10.1%4.8%

26.3%

IndianMetro

OtherIndiancity

OtherIndiansmalltown(lessthan10lakhspopula?on)

OutsideIndia(NRI)

1.5%

30.1%

62.8%

3.4% 2.2%

Lessthan18years

18to24years

25to35years

36to50years

51yearsandabove

Mobile and Phone Plan Details

4

PhonePlan DataPlan

MobilePhoneMake TypeofMobile

45.8%

8.2%

2.7%4.9%

5.5%

8.4%

13.7%

10.8%Nokia

Samsung

HTC

LG

Motorola

Blackberry

AppleiPhone

Others

46.6%

37.1%

16.3%Ihaveasmartphone

IhavearegularGPRSphone

WhatisGPRS?

33.9%

66.1%

Prepaid

Postpaid

45.8%

17.3%

36.8%Monthlyrentaldataplan

Pay‐per‐usedataplan

Nodataplan

Possibility of Future Upgrade

5

ToGPRSPhones ToTakingaDataPlan

25.9%

12.0%

8.3%

53.7%

Yes,verysoon

Yes,onlyifthereisbe6ercontenttobrowse

No,itisveryexpensive

No,IusemobileonlyfortalkingandSMS

25.3%

29.0%

45.7% Yes

No

Maybe

WhatisBrowsed?

Mobile Internet Usage

6

HowOaen? WhendoyouBrowse?

83.5%

74.0%

34.1%

9.6%

56.9%51.2%

7.2%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

Email Search Chacng OnlineGames Accessingrelevantinforma?on

News Don'tuseInternetonthemobile

63.2%9.0%

14.7%

13.2%MorethanonceadayOnceaday

2‐3?mesaweek

2‐3?mesamonth

47.6%

55.4%

40.1%

23.1%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Any?meIhaveshortperiodsof

?me

WhenIamnotclosetoacomputer

MostlywhenIamtraveling

OnlywhenIneedspecificinforma?on

WhatisdislikedmostaboutMobileInternet?

Mobile Internet Usage (Cont’d)

7

Applica?onDownload? MobilePurchases?

10.2%

70.4%

51.5%

15.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

Uninteres?ngcontent Slowconnec?vity Smallscreenofmobile Adver?sementsonmobilewebsites

21.0%

12.0%

67.0%

No,neverdownloadedanapp

Yes,ihavedoneitonce

Yes,Ihavedoneitmorethanonce 13.8%

23.1%17.7%

62.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Ringtones,wallpapers

Movie?ckets Train/Flight?ckets

Noneoftheabove

ResultsofMetroPar4cipantsOnly

8

Responses of Metro Subset

9

HowOaen? WhenDoyouBrowse?

MobileMake TypeofMobile53.8%

8.8%3.1% 3.9% 5.7% 6.2% 6.0%

12.5%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

41.0%

39.5%

19.5%Ihaveasmartphone

IhavearegularGPRSphone

WhatisGPRS?

54.7%

11.7%

17.9%

15.6%

Morethanonceaday

Onceaday

2‐3?mesaweek

2‐3?mesamonth

41.9%

55.3%

42.5%

25.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Any?meIhaveshortperiodsof

free?me

WhenIamnotclosetoacomputer

MostlywhenIamtraveling

OnlywhenIneedspecificinforma?on

WhatisBrowsed?

Responses of Metro Subset (Cont’d)

10

WhatisdislikedmostaboutMobileInternet?

79.3%

67.0%

33.5%

7.3%

45.3%36.9%

9.5%

0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%

Email Search Chacng OnlineGames Accessingrelevantinforma?on

News Idon'tuseInternetonthemobile

14.0%

72.1%

51.4%

16.2%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

Uninteres?ngcontent Slowconnec?vity Smallscreenofmobile Adver?sementsonmobilewebsites

ResultsofNRIPar4cipantsOnly

11

Responses of NRI Subset

12

HowOaen? WhenDoyouBrowse?

MobileMake TypeofMobile

20.0%

6.9%

2.3%

6.9%4.6%

17.1%

37.1%

5.1%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

70.9%

21.7%

7.4%

Ihaveasmartphone

IhavearegularGPRSphone

WhatisGPRS?

80.6%

3.2% 7.3%

8.9%

Morethanonceaday

Onceaday

2‐3?mesaweek

2‐3?mesamonth

62.9%58.1%

38.7%

16.9%

0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%

Any?meIhaveshortperiodsof

free?me

WhenIamnotclosetoacomputer

MostlywhenIamtraveling

OnlywhenIneedspecificinforma?on

WhatisBrowsed?

Responses of NRI Subset (Cont’d)

13

WhatisdislikedmostaboutMobileInternet?

88.7% 86.3%

33.1%

14.5%

76.6% 76.6%

4.8%

0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%

Email Search Chacng OnlineGames Accessingrelevantinforma?on

News Idon'tuseInternetonthemobile

5.6%

68.5%

46.0%

15.3%

0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%

Uninteres?ngcontent Slowconnec?vity Smallscreenofmobile Adver?sementsonmobilewebsites

14

Ques&ons&Feedback

SharatPotharaju

sharat@gomobcast.com