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The mobile marketing basics explained in laymen terms.
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Mobile Marketing
Agenda
• Why mobile?• Mobile websites• Mobile messaging• Codes & Tags• Mobile applications• Q&A
Quick Polliphone, android, blackberry
Why is mobile marketing
significant?
86% of Americans Using Mobile Phones
90% of Americans have internet
ready phone
Internet Reach: 1.7 Billion
Mobile Reach: 4.8 Billion
There are almost 5 times more mobile devices than there
are computers
89% of the major brands currently
planning to market via mobile phones
Mobile Websites
Google mobile searches to outnumber Google desktop searches by the end of 2012
Why important?
• Better user experience– Google mobile actually gives
preference in their search rankings to those sites that have a mobile version
Google Analytics now segments your mobile traffic
Mobile websites
• Smartphone browsers recognize• Load quickly• To the point• No pinch, zoom, flip needed• Easy to use & navigate• Click to call
Action Items
• Look at your site analytics• Consider how your visitors could
benefit from a mobile website
Mobile Messaging
95% of text messages are
opened and read
On average emails are read within 48 hours
Text Messages within 4 minutes
Text Much?
• Over 6.1 trillion text messages sent last year.
• 50,000 of them were from my daughter
What is mobile message marketing?– Building a list of cell numbers, then
send blasts to one, part, or all of that list.
How It Works
Step 1: Reserve Your Keyword
Step 2: Get Your Short Code
Step 3: Start Promoting To Build A List
Text: CRUMBSTo: 56564
To receive a coupon for 15% off your next
order!
Action Items
• Think about creative ways you could collect cell numbers
• Consider how you could use those contacts to bring traffic to your store/shop with that amazing open rate
Why use them?
• Breathes new life into print/on site marketing– Link to just about anything
Mobile Apps
There’s an app for that
• Most popular are games, news, maps, and social
• Stays on phone• Added functionality/features• Can be costly to develop
So-Lo-MoSocial Location Mobile
Check Out Your Check-Ins
• Leverage your customers social networks
• Reward loyalty in new way• Respond quickly to both negative
and positive feedback• Learn and improve
M-CommerceMobile purchase transactions
Next gen e-commerce
• By 2015 $119 billion spent globally on mobile commerce
• Allow your customers to make purchases on the go
• Must be simple and secure
Questions?
Email me & get
Sam BennerWSI Global [email protected] in Gardner Building, downtown Ventura
Thank you.