1.Mobile Marketing

2. Agenda

Why mobile?

Mobile websites

Mobile messaging

Codes & Tags

Mobile applications

Q&A

3. Quick Poll iphone, android, blackberry 4. Why is mobile marketing significant? 5. 86% ofAmericans Using Mobile Phones 6. 90% ofAmericans have internet ready phone 7. Internet Reach:1.7 Billion 8. Mobile Reach:4.8 Billion 9. There arealmost 5 timesmore mobile devices than there are computers 10. 89%of the major brandscurrently planningto market via mobile phones 11. 12. 13. Mobile Websites 14.

Google mobilesearches to outnumberGoogle desktopsearches by the end of 2012

15. Why important?

Better user experience

• Google mobileactually gives preference in their search rankings to those sites that have a mobile version

16. Google Analytics now segments your mobile traffic 17. Mobile websites

Smartphone browsers recognize

Load quickly

To the point

No pinch, zoom, flip needed

Easy to use & navigate

Click to call

18. 19. 20. Action Items

Look at your site analytics

Consider how your visitors could benefit from a mobile website

21. Mobile Messaging 22. 95%of text messages areopened and read 23. On average emails are read within 48 hours 24. Text Messageswithin 4 minutes 25. Text Much?

Over 6.1 trillion text messages sent last year.

50,000 of them were from my daughter

26.

What is mobile message marketing?

• Building a list of cell numbers, then send blasts to one, part, or all of that list.

27. How It Works

Step 1:Reserve Your Keyword

Step 2:Get Your Short Code

Step 3:Start Promoting To Build A List

28. Text: CRUMBS To:56564 To receive a coupon for 15% off your next order! 29. Action Items

Think about creative ways you could collect cell numbers

Consider how you could use those contacts to bring traffic to your store/shop with that amazing open rate

30. 31. 32. Why use them?

Breathes new life into print/on site marketing

• Link to just about anything

33. 34. Action Items

http://www.qreatebuzz.com/

Try one out

35. Mobile Apps 36. Theres an app for that

Most popular are games, news, maps, and social

Stays on phone

Added functionality/features

Can be costly to develop

37. So-Lo-Mo Social Location Mobile 38. 39. 40. Check Out Your Check-Ins

Leverage your customers social networks

Reward loyalty in new way

Respond quickly to both negative and positive feedback

Learn and improve

41. M-Commerce Mobile purchase transactions 42. Next gen e-commerce

By 2015 $119 billion spent globally on mobile commerce

Allow your customers to make purchases on the go

Must be simple and secure

43. Questions? 44. Email me & get 45. Sam Benner WSI Global Marketing

[email_address]

805.901.2162

Office in Gardner Building, downtown Ventura

Thank you.