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Mobile Research
Vivek Bhaskaran
Agenda
Mobile Research - EcoSystems
SmartPhones - The Opportunity
Private Mobile Comunities
Qualitative Research
Location Based Feedback
Wrap Up
Mobile EcoSystem
iOS - iPhone, iPad, iTouch
Android
Windows Phone 7
RIM - Blackberry
SmartPhones Vs. PC
SmartPhone Reach
1 In 4 Households have a SmartPhone
Mobile Research Advantages
Unique Device ID - UUID
Location - GPS
Form Factor - Multimedia,
Images, Interactivity
Sliders, Animation
Apps - The New Currency
Users get free access to Paid Apps/Songs
Apps/Upgrades
Patent Pending
Instant Gratification
Rewards & Engagement
Private Mobile Communities
Turnkey - No Development Cost
Users live in a “Silo”
Reach users instantly - push
Engage users
Customize rewards - Angry Birds
Contextual (location)
Promote alternate services
Location Based Surveys
Location + Push = Engagement,
better response rates, relevant
Author surveys keyed on -
Entity (Starbucks, Seatac)
Category (restaurants, coffee shop,
parks)
Qualitative Research
Ethnographic Studies
Superbowl - 2011
Photos
Deep Dive
~30% Participation
100 Photos Uploaded in 60 mins
Private Mobile Communities - Case Studies
SOTU
SuperBowl
Market Mix 2011
Vermont Town Hall
Next Steps? Questions?
Vivek Bhaskaran
206-660-1263
blog.surveyswipe.com
http://surveyswipe.com