Mobile Revolution

James2012/10/18

Aboout E-Commerce

Agenda

• Mobile Revolution• Trend• Features and Usage• Mobile For EC• Mobile App Market

Why?Spent time for this talk….

Firstly,

Congraturation!!

There will be another

“Golden Age”For E-Commerce

I do believe…

With Mobile Join,

E-Commence will Keep ROCK!!

All these happened in…

Just 4 Years…(My Definition: After first iPhone announced…)

Begin With DataTrue and bloodly…

Golden Cross

What Happened Today?!

SMARTPHONES

TABLETSPC

296%74%2.3%

2010-2011 Growth of PC and Mobile

About “Post-PC Era”There is no Mac vs. PC here –Only "the future" versus "the past." It won't be a debate about displays, memory, wireless options –

Steve Jobs, D8, 2011

It will be a debate about the Quality of the Experience.

About OS…

57.9% 23.1% 10.4%

Several Years Ago…

Now You always…

Book Shopping Example

BeforeA. Real good book

Enjoy

B. Other Store

Provides More

Discount!! (Damn!)

C. Content doesn’t

Good as Cover…

My Shopping Experience…

NowReceive Promotion / Coupon

Before going to Store:

1. Search Comment

2. Find Disscount

3. Share with LBS

At Book Store:

Share Buying Record:

Photo and Comment

After Buying:

Indeed, You Won’t Save Money, but spend more…

How do you useSmart Phone In Daily Life?

Let’s Think About

Rather than a “Phone”, but Body-Embeded Computer

Computer

Mobile

TV

Radio

Books

0 0.5 1 1.5 2 2.5

Hour / Daily

2 Hours Per DayMobile Usage

America 2011 Q4 Daily Media Comsuming Time

24 hours

Get Up

Meeting / On Class

AroundThisSmallBox

Shopping

Cooking

Wating Bus

Restaurant

Bathroom

Driving

Bed-Time

Get Up

Meeting / On Class

AroundThisSmallBox

Shopping

Cooking

Wating Bus

Restaurant

Bathroom

Driving

Bed-Time

A. No Heavy Task

B. Fragment Usage Time

C. Usual Life Combined

Analyze the MobileBefore We Design EC service

Features Usages

Features

1. Networks

2. GPS

3. Camera – Photo or Scan

3. Touch Screen

4. Small Screen

5. Database (Local and cloud)

6. Apps or WebSite

Usages1. Search / Surfering / RSS

2. Personal and always with you

3. Receive Ads / Promotion / Coupon

4. Membership

5. Game

6. Socialize

7. Photo Memo / Share

8. Payment

• Rapid Financial Flow

• Rich Interaction, Solid Information

• “You are being Watched”

• Social Ability

+ Remix…

Rapid Financial Flow

Build another “Line” Between Company and Customer

Money

Info

ServiceCompany Customer

Purchase Virtual Product

• Ease of Payment Flow: Quick Pay and Gain• $0.99 delusion

Membership

• Member Card: Point / Coupon• Customize Ads

Virtual Wallet / Ticket

• NFC (Near Field Communication) • Virtual Wallet

iOS6:Passbook

Meanings For EC…

Make Sure the Security

Provide more value except “Money” - The Purchase Flow should be total Experience

- Relation is not easy to establish!!

Promote Carefully - The Line between good info and bother

Rich Interaction, Solid Information

On this little Screen…

KeepMeaningfulData

Fun & Easy to Use

About UI Design is another Chapter…Check Out http://www.lovelyui.com

Meanings For EC…

Shopping Experience will be Easy and Interesting

- Pintch, Swipe, Paper-Like

Limit Info, Use/Filter it more solid - User has limit time and more choices

- No Complicated Result, No Heavy Reading

Except Mobile…

“You are Being Watched”

Search/Browse

Check Out

LBS / Twitter

Scan Barcode

Memo / Game

SMS (Free)

Minority Report

When You do these with Mobile…

Track ID

Meanings For EC…

Build some Profile group via History - Even from User Social Media…

- Take advantage of Personal manifest

Push Right Information

Right time, Right place

Social Ability

+

Murmur

After One Weeks

+

Write on Blog

After 2-3 Days

+

1. Share Photo2. Share LBS

+Restaurant GPS

Immediately

A. Speed and Rich- Photo / Video / Location

- Always Online Receive

B. Large audience

C. Power-Buzz effect- More Trust via relation

- Easy Post/Share

- Social Media with Mobile -

Meanings For EC…

Power of SNS - Extend to more platforms - Promote to share, Ex: Give Extra Bonus

Really Join the “Game” - Keep Heat the Group / Behavior

Beginning of Advanced Service

Power of

1. Agree This• Product

• Behavior

• Event

• Funny

2. Acknowledgement• Readed (Info Received)

• I will…, too

• Been Attracted

• Join disscussion

Before Keep Going…

or

How to Jump In?Design Mobile EC Solution

What is “Really”Your Customer’sNeed?

- Should “Starburks” Selling Café Beans online?

- Should “Amazon” Provide Game on Mobile?

Another Channel?(Sales? Advertise?)

LBS? Mobility?

Digital Member Card?

New Service?

Advertisement: Catalog / Brand

• Nice UI Look• Well-Used Touch• Clear Read Path

– Never let user Get Lost

• Extra Bonus• Funny

– Video, Wallpaper, Music– Clock, Game

MUJI App

Advertisement: SNS

• SNS intergration– Share-able Content– Involve with Other App

• Alaways “Heat It”!– Season– Holiday– Special Event

• Location / User Profile…Starbucks App

Sales Channel

• Ease of Use– Simple Flow, Clear Info– Critical Content– Cache (Technical)– Most-Attract First

• Stable Service• Security and Privacy

Walmart App

Member Card

• Keep User Preference– History– Let User Memo/Customize

• Payment Interaction• Accomplishment Game

– Collection– Level Difference

• Extra Bonus• Location / User Profile… Starbucks App

No Almighty,

but another

Good Chance and Good Way to

“Serve Your Customer”

“Alayze Your Customer”

“Listen Your Customer”

Another ChapterEarn Money Via App

A. Sell App

B. In-App Purchase

C. Register Service

- 0.99 or 1.99 or Free?- Period Discount

D. Ads

- Advanced Features- Remove Ads

- Extenal Membership

- Frequency- Inconvenience or Not?

E. Sponsor / Platform- Leverage of SNS- Labor

Hey…I’m Here!!!

As Game

1. Most of User, Most of Profit.

2. Red Ocean

3. Keep Fresh

4. Challenge Your Creativity

As Tool1. Niche Solutions for Niche Problems

2. Sell Your UI Design?

3. One Time Purchase

As Content

1. Digital Publishment, Free?

2. Multi-Media

3. Ex: Japan Market

- Huge Competitors

But Increaing Market Base

- Without Limit: Global Game

- BZ’Man, Programer, Designer

Could be “Star”