Ha Noi - 201203-05-2012, London Cafe

Lê Văn Giáp

Founder & CEO: SharePlus Corp

Founder : ViMarket.vnChợ ứng dụng Android chuyên nghiệp

Founder : VietAndroid.comCộng đồng Android lớn nhất Việt Nam

giaplv@shareplus.com.vn giaplv_master_it giaplee

Local Mobile Market

Thị trường di động trong nước

Xu hướng – Cơ hội – Kiếm tiền?

~45mil Number of mobile users

accounted for ~ 45% of the population (90 mils)

3G strong growth

19 million people are using mobile internet (788 mil on 2015 – forcecast)

Android: 2.18%IPhone iOS: 0.46%Java OS: 0.6%

Smartphone trends

Tablet trends

Mobile payment

Barriers payment(is a barrier but is too an opportunity)

20.000 tỷ đồng (2014)

(VINASA)

Digital Content

Challenges (Thách thức)

Còn non trẻ (Young market) Cạnh tranh khốc liệt (Fierce competition) Chưa có nhiều sản phẩm tốt để bán (Not many good products to sell) Tỉ lệ ăn chia với telcos (SMS, Wapcharging) còn cao (Rate divided by the telco is high) Thói quen dùng Free (Free habits)

Từ thị trường (From market):

Challenges (Thách thức)

Cần công nghệ tốt để cạnh tranh – Need better technology to compete Giải pháp thanh toán- Payment solution Bảo mật - security Hệ thống thống kê, báo cáo, phân tích - Statistics, reports, analysis system

Về Giải pháp (Solutions):

How to make money ?

Android

iOS

JavaMe

W.Phone7

Choose OS?

small survey on dantri.com.vn

How to make money ?

Paid App, Game

Mobile Ad

Free + IAP

Outsource

Build Store

1

2

3

4

5

What app, game to sell ?

Average revenue per category of Android applications

Game, App

MASS VAS

Product Model

Keep user always stay

Advertising-supported Revenue Models(on web, in app)

Fee-for-transaction Revenue Models

Web Catalog Revenue Model

Fee-for-service Revenue Models

Revenue Model

IAP Model

Android Billing

Amazon 1-click

App store’s In-App purchases (IAP)

In – App purchases

AIDA ?(can apply for all case)

Attention(look, like, download )

Interest(try and feel)

Desire(great, need more…)

Action(buy item, other)

You

money

Users

Visi

t app

, web

(sto

re)

Store

Attend

Download

Try & Interest & Desire

Buy

Item 1 Item 2 Item 3 Item 4 Item 5Others

AIDA

A successful model IAP

Great game on iOS, Android of GluMobile

Feature Image

Need a picture to illustrate the impressive attention to users

Mobile Ads statics

Some Mobile Ads providers

Local payment gateway

Local Content Maker

End userLocal CPs/sub

Local Dev

ViMarket

eWallet

SMS,Wapcharging(Viettel, Mobi, Vina)

Local Telcos

Flexible, easy

available

Local market Business Model Standard

If you want make a similar then let clone it or best to cooperate with me (contact@vimarket.vn)

Thank you for listening !

Wish you success