Embed Size (px)
DESCRIPTION
Almost half of the global population in 2009 is expected to have mobile phones, of which 90% of them will have web browsers built right into them. The landscape for consumption of websites and media is changing at a rapid pace and as user experience professionals we need to provide appropriate advice to create engaging mobile experiences for our clients. This talk explores how the user’s expectations of the mobile web is based directly on their desktop web usage. Examining the mobile strategy for two major web properties, key aspects of an effective mobile web strategy will be discussed.
Citation preview
Mobile Web: The Expectation of ExperienceApril 25, 2007
Analytic Design Group
Analytic Design Group
Suite 300 - 1300 RichardsVancouver British ColumbiaV6B 3G6 Canadawww.analyticdesigngroup.com
Karyn ZuidingaSenior Information Architectoffice: 604 669 7655mobile: 778 386 [email protected]
Suite 300 - 1300 RichardsVancouver British ColumbiaV6B 3G6 Canadawww.analyticdesigngroup.com
Greg BellUser Experience Designeroffice: 604 669 7655mobile: 778 995 [email protected]
The expectation of experience.
What this talk is.
What this talk is not.
“User experience is not about how a product works on the inside. User experience is about how
it works on the outside, where a person comes into contact with it and has to work with it.”
- Jesse James Garret, The Elements of User Experience
Experience = Expectation : User is SatisfiedExperience > Expectation : User is DelightedExperience < Expectation : User is Dissatisfied
What is the mobile web?
+
Why do we care?
“In 2009 there will be an estimated 3 billion mobile phone users worldwide.”
- Cameron Moll, Mobile Web Design
44%
56%
Non Mobile Phone UsersMobile Phone Users
Total Estimated World Population: 6,760,177,421
But that’s just mobile phones.
Gone are the days of assumed context of consumption.
http://www.flickr.com/photos/paulworthington/74193316/
http://www.flickr.com/photos/wyoming_1/169390155/
Mobile strategy should follow existing model, but consider new contexts.
2 examples:
+
My Section
Recommendations based on everything I have ever done on the system.
Mobile strategy should follow existing model, but consider new contexts.
The concept of “me” is lost.
Amazon Mobile is a bookseller, not the center of my life with books.
The mobile strategy does not meet the expectations of experience.
Mobile strategy should follow existing model, but consider new contexts.
Flickr mobile strategy extends the desktop and considers the new contexts.
Mobile strategy should follow existing model, but consider new contexts.
