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What to build now
Ilicco EliaTwitter: @ilicco
All pictures © ilicco elia
Some home truths
● Not a lot of margin in mobile
● You still need to "Know Your Audience"
Some home truths
● Not a lot of margin in mobile
● You still need to "Know Your Audience"
● Use your assets in a smart way
● Efficiently develop on multiple platforms
Some home truths
● Not a lot of margin in mobile
● You still need to "Know Your Audience"
● Use your assets in a smart way
● Efficiently develop on multiple platforms
● You are a media company, not a data center
How Technology Feels
● It is not about what technologycan do
● It is about how technologycan make you feel
How Technology Feels
● It is not about what technologycan do
● It is about how technologycan make you feel
○ Apple are particularly insightful
○ Nokia Video Calling ≠ Apple Facetime
How Technology Feels
● It is not about what technologycan do
● It is about how technologycan make you feel
○ Apple are particularly insightful
○ Nokia Video Calling ≠ Apple Facetime
● Hyped-up augmented reality...○ Instapaper○ Angry birds○ Flipbook
Relevance to the User
● Mobile channels are “listening channels”
● Selling is a by-product
Relevance to the User
● Mobile channels are “listening channels”
● Selling is a by-product
● Enable customers to talk to you
● Support at the point of frustration○ Or just a little earlier
"There's an app for that"
● Apps are the icing on the cake
● It takes effort to make it feel effortless
"There's an app for that"
● Apps are the icing on the cake
● It takes effort to make it feel effortless
You dont always have to be first
