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ColdFusion Summit 2016
Monetizing Business Models: ColdFusion and APIs
Brian Sappéy
Who Am I?
Applications Architect
Manager of Engineering
Hackathon Champion
ColdFusion for 10 years
E-Commerce
Market America and Shop.com – 8 years
Originally from Chestertown, Maryland
Reside in Browns Summit, NC
Hobbies: Real Estate Investing
Monetization Challenge
We need to make
money with
API’s
API Environment / Infrastructure
Original SOA Platform
SOAPish
Word Documents
Abstraction
Massive Posts
XML Request Payload
XML Response Payload
API Next Generation
RESTful principles
Documentation
API Management
Framework
Easy to Use
Routes File
Handler File
Model
Sample Request
Sample Response
API Next Generation Part Two
ColdFusion API Manager Simplification Analytics Engagement Security
Monetization Challenges
Complicated Business
Collect and Protect
E-Commerce
Impact
Monetization Models
Profit from consumption
Affiliates/Marketing
Plugins and Apps
Revenue via traffic
Winning Model
E-Commerce Affiliate Marketing
Affiliate Marketing Keys to Success
Free Brand It, educate them Dashboard/Stats Tracking/Transparent nTier
Affiliate Marketing - Implementation
Tracking | Dashboard | APN ID | On Boarding | Free
affiliate.shop.com
Affiliate and Ecommerce Sales
279 Billion
14%
39 Billion
Become an Affiliate Publisher
https://affiliate.shop.com/join
Affiliate Program - Revenue Share
Hackathons - Creative Development
Evolution and Innovation
E-Commerce Platform App Store App Development API’s
App Store
ColdFusion and API’s
Responsibility
Rapidly Changing
Adoption
Execution
Diffusion
By the Numbers - Catalyst
25%
29%
27%
Brian SappéyMarket America/SHOP.com
Applications Architect and Hiring Manager
[email protected]@gmail.com
Thank you!