2. Lessons Learned: What customers are saying
- Competitions & Philanthropy partnerships work
- Community involvement is important to customers
- Signature pies and ownership of them is an emotional
driver
- Coupons still work (unfortunately)
-
- But weve also found ways to use them as menu exploration rather
than pure discounts (unique pies / gelatos / drinks / etc.)
- Want to highlight different menu items so they can learn more
about the different options and what they go well with
- They would share their creativity if it was easy and had a
reason
3. Its, We just make it Lessons Learned: What customers are
sayingCompetition PielanthropyExpress Your Inner Pizza Share Your
Experience + YOURPie 4. Goal How do we win? ThePie of the
MonthandYour Pie creation processgets a lot more exposure and
builds a culture of unique specialty items 5. Creative
Communication How will we illustrate the promise?
- National wide ___ of the Month
___ because we want to emphasize pairings. 6. Call to Action
What will we ask them to do? Participate in the competition as a:
Creator Voter 7. Monthly Local Winner How do we maximize
participation and business results?
- Personalized Coupons (with Your Pie)
- Entered into National Competition
8. Monthly National Winner How do we maximize participation and
business results?
- Added to the store menufor 1 Year
- Entered into Yearly Competition
9. Yearly Winner How do we maximize participation and business
results?
- Something absolutelyridiculous like a trip to Italy
10. Distribution How will we make it last forever? Videos Photos
11.
- Build a communityusing social media tools
Your Engagement How can local stores grow fan pages? 12.
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- In-store props to take pictures with
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- Staff can grab photos and post to facebook
Your Engagement How can local stores grow fan pages? 13.
-
- Screens displaying pictures of contest submitted pies and
customers
Your Engagement How can local stores grow fan pages? 14. Your
Engagement How can local stores grow fan pages?
-
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- 15 minute Off the Truck Specials:Occasionally announce a random
15 minute time period for an exclusive FB/Twitter deal.
-
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- Daily free for Me! Photos:If we post your photo, you get an
exclusive deal (free item, % off, or upgrade).
-
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- Discount Words:Mention the secret word for an exclusive free
item, % off, or upgrade (free premium topping, free drink,
etc.)
-
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- Mayor?:When youre the Mayor you get a deal/discount as long as
you hold the title. Not the Mayor yet? Check in and give it a
shot
15. Venue & Demonstration How will we attract them?
16. Venue & Demonstration How will we attract them?
- Traditional Print/TV/Radio Ads
- Strategic Sponsorships/Product Placement
17. Target Markets Who will we reach? Crosses all current Your
Pie customers and friends 18. MoreYOURin Your Pie
