Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.We present the trends currently occurring in the mobile industry.Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.
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1. Your Customers Are Mobile, Is Your Business? Edward Niu
Movocity, Co-Founder/CEO [email protected] 510-592-4351 Text
EDNIU to 72727
2. What Well Cover Today... What is Mobile Marketing? - Why its
more important than the Internet - What are some of the major
trends - How to take advantage of the timing How to gain more
customers & keep them coming back for more. What does the
Future of Mobile hold?
3. Dont Leave Home Without91% of Americans have their cell
phone within 3 feet of themselves 24/7
4. The Players
5. Game Changer June 2007 iPhone Released Late 2008 1st Android
OSPhone Feb 2012: nearly 50% of allmobile phones in the US
areSmartphones!
6. Introduced Features Simplified Mobile Computing Internet
& Mobile Search Email / Enhanced SMS Text Camera Still &
Video GPS App Platform
7. Important Stats Population 6-7
billion8,000,000,0007,000,000,000 Cell phones over6,000,000,000 5
billion5,000,000,000 Wired Internet users 4,000,000,000 less than 2
billion3,000,000,000 83% of Americans2,000,000,000 have cell
phones1,000,000,000 0 25% of US households World Population Cell
Phone Internet Users are mobile only Subscriptions2011 More
smartphones shipped than all other PCs!
8. What is Mobile Marketing? According to the Mobile Marketing
Association, mobile marketing is: a set of practices that enable
organizations to communicate and engage with their audience in an
interactive and relevant manner through any mobile device or
network.
9. What is Mobile Marketing? Mobile is the newest Mass Media
with the potential to become the most influential mass media of all
time!
10. Mobile Marketing Benefits Only media that is truly Personal
Consumer can be identified individually Always on 24/7 Constantly
with the owner Has built-in payment mechanisms All can be done at
moment of Intense Impulse!
11. What is Mobile Marketing? NO SPAM Zone NO unwanted
messages
12. Mobile Marketing Methods QR Codes SMS Text Marketing
Mobile-Ready Websites Mobile Apps Social Mobile Location- Based
Services Mobile Ads
13. QR Codes QR stands for Quick Response Type of 2D Barcode
that embeds information in its tiled pattern When you scan it, it
provides information: Website Video Contact information Image
Coupon Map
14. Who Uses QR Codes?
15. Where To Make QR Codes Goo.gl Bit.ly Beqrious.com
Delivr.com For Trackable AND Changeable QR Codes
16. Why Use QR Codes?You can make them for free, so Put Them
EverywhereIn a Recent Survey by MGH 31% very likely to remember ad
with QR Code 41% somewhat likely to remember 87% want to scan for
coupon or discountMost QR readers save history on phoneMost People
Will Keep Your Information Wherever They Are
17. Keep in Touch w/ CustomersUse SMS Text Messaging!Keep in
Contact with your Customers and Prospects Send yourmessages
anywherethey are Know that theyreceive and READyour messages.
18. Text Message Vs. Email 90+% of text messages Not Always
Opened are read within 3 minutes Read rates of 15% or **Instant
Response** worse. 97% of all text messages Overwhelmed InBox are
read. Texts can be scheduled May Not Use on Phone Messages Always
Stored on Phone Spam Filter No Spam filters.
19. Business Success FormulaKnowLikeTrust
20. Mobile Coupons [Widget Co]: Get your [Widget Co]: Get your
favorite product at favorite product at 20% 20% off. Show cashier
off. Show cashier this this msg. Code: msg. Code: FAV888. Reply
FAV888. Reply STOP to STOP to end. end. Average redemption rate is
25% regardless of business type Demo: Text DEMO88 to 72727. Std Txt
Msg Rates Apply.
21. Other SMS Services Appointment ReminderUse Shortcode
&Keyword Combo: Mobile Coupons Surveys & PollsText WFDEALS
to 72727 Autoresponder Text Contests Text 2 Screen Loyalty
Clubs
22. Mobile-Ready WebsitesMicrosoft stated that 53% of itsmobile
searches have local intent. Customers Ready to Buy NOW & Nearby
Many are on the move, they dont want to scroll, pinch, etc.
23. Mobile-Ready WebsitesSimplifies Your Website forsmaller
screens of cell phonesCustomers Searching For Local BusinessWant:1.
Phone Number2. Shop / Price Compare3. Directions / Map4. Email5.
Information about Company
24. Mobile-Ready Websites
25. Social Mobile GPS ServicesSocial Gaming of Check-ins
Location-Based Social Networks Compete with Friends Unlock Special
Badges Privacy Issues (GPS) Get Special Deals from Businesses
26. Mobile Advertising Advertise on Mobile Websites &
Embedded App Advertising Uses Pay Per Tap Model like Google Adwords
Google Purchased AdMob for $750M in 2010 Oct, 2011 Google shifts
mobile ads to Adwords Mobile Advertising: $3B last year in US,
$20.6B by 2015
27. Mobile Advertising Search on some popular sites with your
Smartphone to find banner ads: Yahoo.com People.com ESPN.com
CNN.com Admob closing in on 1 Trillion impressions
www.movocity.com/mobileads
28. Mobile ApplicationsMobile Applications or Apps are
softwareprograms designed to work on mobile platforms.
29. Mobile Applications iPhone now has about 500,000+ apps in
its App Store Android growing faster, has about 450,000 apps on
Google Play
30. Games In-game display ads Story of OMGPOP Games themselves
are & Draw Something advertising
31. Mobile Applications Facebook Has a Great Mobile Version Why
Do They Need a Mobile App?
32. Mobile ApplicationsProduce Your Own Mobile AppProvide Value
to UsersBrand Your BusinessCost: $1500 and higher Examples Pizza
restaurant quick order app Travel agency Itinerary reminder Charity
/ Non-profit apps The Kitchen WF App
33. What Lies Ahead For Mobile
34. Mobile Payments
35. Mobile PaymentsTake Credit CardPayments on YourPhone with
Squarewww.squareup.com
36. Near Field Communications Magic Wand Payment System Swipe
Your Phone to Pay Examples PayPass, Starbucks, & BlazeMobile
Google Wallet launched Sept. 19, 2011 - Nexus S 4G on Sprint - Citi
Mastercard or Google Prepaid Card - San Francisco & New
York
37. Augmented Reality (AR) The Ultimate Mobile AppIt Combines
Todays Computing Power in Mobile Devices The Use of the Camera The
Use of GPS
39. Some Thoughts Mobile is simpler than online marketing
Marketing is more about being Top of Mind and Exbranding Your
Business More Exposure Points Multiple Platforms Mobile &
Online Build Relationships Customers & Prospects Alike Provide
Valuable Content
40. Action Plan The mobile explosion is happening right now!
There is MASSIVE opportunity to use mobile to attract and grow your
customer base. Plan to grow your cell phone database Provide
on-going content to your subscribers Do It Before Your Competition
Does