Embed Size (px)
DESCRIPTION
Citation preview
Aloha!MUIC 2nd class
Saturday, Feb 25 2012
http://www.thailandexpo2020.com/
Objective
Theme
BALANCED LIFE, SUSTAINABLE LIVING
This particular Carp is a fresh water fish living in clean and non-polluted waterways. The symbol reflects the co-existence
between man and nature. In Thai the fish is called "Pien" - a word which translates literally as "united endeavour" and a
fitting description of Thailand's facilitation of the world expo.
Mascot
Facebook Page
Video
http://www.thailandexpo2020.com/en/news.php
Support of Thai people(discuss)
MICE Reports 2011
Issue 4 - Thailand Destination of Choices Issue 3 - The Value of Meetings Industry
Issue 2 - Sustainability Meetings and Events Issue 1 - Interactive Technologies are driving Meetings and Events industry
2010 Issue 4 - Growth of MICE in Thailand Issue 3 - The Next Decade of MICE
Issue 2 - Green Meetings Are Achievable Issue 1 - The Pluses of Face-to-Face Business Meetings
2009 Issue 4 - Thailand Domestic MICE
Issue 3 - Impact of Influenza A (H1N1)/ Swine Flu on Business travel Issue 2 - Thailand Brand as a MICE Destination
Issue 1 - Global Meltdown
http://www.tceb.or.th/about-us/tceb-intelligence-center/mice-reports.html
TCEB ReportsStudent Summary
Paper and Presentation10% of Final Grade
Due ________1.Register on TCEB website to Download FULL
VERSION2.Write (Type) a one page (Maximum) Summary
of Report and your opinions. Do not Copy and Paste, Please.
3.Verbal Presentation (5 minute max)4.Copy of Original TCEB Report
Thailand Convention and Exhibition Burueau (Public Organization)
Thailand Convention and Exhibition Bureau or TCEB is a public organization established by Royal Decree published in the Royal Gazette on 28th September 2002.TCEB has been in operation since 2004.
TCEB's main objectives are to promote meetings, incentive travel, conventions and exhibitions, known by the acronym "MICE", and to strongly develop this collective industry in order to make Thailand a regional hub for MICE events. The Bureau's successes since its establishment reflect Thailand's growing stature as a destination of choice for international meetings, incentive travel, conventions and exhibitions.
http://www.tceb.or.th/about-us/tceb-intelligence-center/mice-reports.html
You need to take a minute to register for the full TCEB reports
http://www.tceb.or.th/exhibitions/calendar
It would be nice to go
to an event
http://www.tica.or.th/news_newsletters.php
THE BID PROCESS
Decision Maker(s)
Decision Making Policies Most Associations Consider
WHO INVITES?Local Members or Members From National Organizations
WHO DECIDES?Board, Executive Board or Congress Committee
WHAT DO THEY DECIDE?Country, City, Meeting venue, Suppliers
WHEN?2-3 Events before congress in question
Local Host Committee selects 1 year before that
Developments in Decision making Policies
A. More with permanent secretariat / H.Q.
B. More with requirements / bid manual
C. Smaller Associations:Association management companies handle permanent work
D. Association contract PCO’S for consecutive events
Decision Maker(s)
Conclusions
o Congress marketing begins at homeo Long range: first results 3-4 years after starto New venues to start marketing activities when signing
contracto Centralization in decision making policieso Growing influence Association management + PCO’S
Decision Maker(s)
How to reach Decision Makers
Market researcho Join international organizations, e.g. ICCA, ASAE etco Make use of data bank / congress bulletins supplied by these
organizations and develop them into potential leads
Define the destination’s strength and weaknesseso E.g. facilities, human resources, location accessibility,
transportation, telecommunications, etc
Decision Maker(s)
Sales Promotionso Both to local associations as well as international associations
Have proper sales toolso Facility guide, convention calendars, shell etc
How to convince Decision Makerso Know your own strength / capacity / weaknesseso Make more and full use of your National Tourist Organizations /
Convention BureausConvention calendars, association list of convention service suppliers etc
o Learn the Conference language understand client’s needs and their glossaries, definitions etc
o Have specialist staff to handle conference with proper title, authority and experience
o Have proper brochures / collateral materialcollateral material
Decision Maker(s)
Four Essential Social Media Accounts for Tourism
1. Facebook2. Twitter
3. YouTube4. Foursquare
Tourism and Hospitality businesses worldwide are embracing Social Media as an effective marketing tool.
Customers: Where are they and what are they saying
Content: What will you say, offers, news, videos, photos
Campaigns: competitions and contests to engage your fanbase
People: Who will update and maintain the social media accounts
Platforms: Which ones - Youtube, Twitter, Facebook, Foursquare, Travelshake.
Key Elements of a Social Media Strategy
Direct booking
Youtube
Email Database
Travelshake
Review Sites
Forums
Flickr
Google Maps
Creating an “Owner’s Ecosystem” © Travelshake
Owner’s Website
Skype/IMBlog
• Website
• Travelshake
• Review Sites
• Youtube
The Owner’s Ecosystem and its “Google Share”
“I really don't think that any business should be without it in this day and age and all it costs is your time.” – Geoff Dawson
Facebook is a key part of the hotels online marketing strategy..........
.........gets their fans opinions on recent stays, keeping them informed of future offers & events in the city, sending hotel pictures & videos.
Number 1 Hotel on facebook in Ireland
“the restaurant spends no money on any advertising, beyond remaining very active on Twitter and Facebook and running email campaigns”
“We have sold out every event we’ve had since we opened by using only Facebook, Twitter and our mailing list.”
Play Food & Wine – Restaurant in Ontario, Canada
They are able to reach out to loyal customers, food bloggers and the rest of the community, to make them feel like insiders who are part of the restaurant’s day-
to-day operations.
Welcome Page on Facebook
Customised Side Panel on Facebook
Vero Beach Hotel & Spa, Miami – Welcome page
Facebook Offer Redemptions:
Began issuing FB codes for discounts on best available rates e.g. FOLLOW
Codes generated 270 more room nights this year
Good management response to customer post about offers
Facebook Policy for Promotional Campaigns
• Competitions must be run through an application if they are running on facebook
• Don’t use the wall to run a competition, it’s against fb policy
• Competitions can’t use a Facebook mechanic for entry i.e. to like a page, upload a photo/video, comment on a post, promote a post to friends
• You are allowed to restrict competitions to fans
© Travelshake Social Media 2010
Campaign Platforms for facebook
© Travelshake Social Media 2010
Making a Facebook page more engaging
1. Use Facebook Apps2. Place Facebook Ads3. Run a Poll or contest4. Use the @ Tag5. Upload a large main image with other social media
account listed on it6. Upload Videos and Photos7. Write consistent updates8. Start Conversations with your fans9. Link to Twitter or vice versa10. Create a unique landing page to encourage likes11. Get fans to upload fan photos and tag them
© Travelshake Social Media 2010
specials restaurant news holiday hours ask fans what they would like to see on the seasonal menu held a contest to select a new fall dessert menu item
Westend Bistro, Ritz-Carlton, Washington D.C.
Staffed by employees based in Omaha, Australia and Mumbai Respond to requests and questions within an hour
Field queries ranging from where to find good sushi to alerts that a guest will be checking in late
They tweet funny pictures, new wines, and local products that become available and it creates a special connection between them and their fans
YOUTUBE
Branded Hotel Channel on YouTube
YouTube videos indexing in Google
Low Cost Digital Video Ads
ACE HOTEL NY – Creative use of video for hotels
ACE HOTEL NY – Social Media Film “Charley”
FOURSQUARE
InterContinental and Topguest
THE BID PROCESS
Bidding / Proposal process
Solicited ProposalClient is requesting a proposal and the venue can prepare the answer based on knowledge about the company needs using expertise, previous experience and cost calculations
Unsolicited ProposalThe venue can introduce itself with a wide range of services that the customer might need and use similar general proposals sent before, without using too much resources
Schedule of proposal process
Step 1 Confirm receipt of request Expected date of answer
Step 2 Bid / No Bid analysis Analyze requests for proposal Check availability
Bidding / Proposal process
Step 3 Compile data requested Collect proposal Final check of proposal Write final draft
Step 4 Courier proposal
“Bare Bones” of a proposal
Title page Table of Contents Introduction Why “this” destination Product(s) / USP’s Safety and Security Description Venues Description Accommodation Description Food & Beverage Investment needed Terms of Payment Cancellation & Liability policy Conclusion
What are Thailand’s USP’s?
City Wide Convention Bid
1. Invitation2. Introduction3. Venue/Accommodation4. Program5. Attractions6. Other important services
Bidding / Proposal Process
Recommended resources to assist in ‘larger’ biddings
o Tourist office, Convention bureau etco Government (Country and/or city)o Local organization(s)o National airlineo Other sponsors
Bidding / Proposal Process
Bidding / Proposal Process
Plan the Bidding
o Destinationo Venue(s)o Letter of invitation from the hosto Support from various resourceso Bidding booko Site inspectiono Bidding presentationo Finance
Crucial factors that can influence the bidding
◦ Political ◦ Hotel Variety
◦ Economic ◦ C & E venues
◦ Safety ◦ Supporting Services
◦ Accessibility ◦ Prices
◦ Infrastructure ◦ Association benefits
◦ Image ◦ Competitors
◦ Uniqueness
Bidding / Proposal Process
Site Inspection
Importance of Site Inspection
o Be thereo Notify all suppliers / staffo Take notes during the tripo Know the real decision makero Get personal informationo Know about sponsor
companyo Make spouses happyo Know what may, what may
not be discussed with cliento Plan free time for ‘Inspectors”
Site Inspection
o Information Assistanceo National Tourist Officeo Travel associations and / or
companieso National governments
o Professional assistanceo Professional event
organizerso International travel serviceso Customs brokerso Auxiliary suppliers
o Hotel Inspectiono Hotel facilities and serviceso F & B specificationso Conference room diagrams
o Miscellaneouso Proposal(s) for arrangements in writingo Currency and exchange rate
Additional Information Needed to Operate a Successful Site Inspection
1. Are all suppliers notified of inspection trip2. Take notes during trip3. Follow up in writing of changes made ASAP4. Confirm and / or cancel suppliers as decisions are made5. Review in advance entire inspection trip with your contact6. Educate your customers as how you want them to handle visit7. Get personal information on clients, what they like to drink, to
eat etc8. Personalize meet and greet
DOo Have top management involvedo Make staff visible and availableo Have CSM wait in lobby for arrivalo Get understanding of rate
procedureo Put creative amenities before
arrivalo Know tentative outline of MICE
evento Clear billing for site inspection
before
DO NOTo Have junior sales involvedo Exclude staff from inspectiono Have customer wait in lobby for GMo Discuss rates with end usero Deliver fruits and flowers after arrivalo Have no idea about this MICE evento Charge for minimal expenses
Site Inspection Checklist
Before you go Key Personnel
○ Make an appointment ○ Conference sales executive○ Ensure availability of key personnel ○ On-site conference
coordinator○ Ensure access to function rooms, ○ Banquet manager accommodation rooms, recreation ○ Technical support facilities manager ○ Restaurant manager
○ Group Reservations ○ Re-confirm ○ Front Desk manager
First Impressions
○ Local environment and street access○ Signage○ Parking○ Lift access○ Lobby and reception○ Wheelchair access○ Staff attitude
Meeting facilities
○ Main conference room ○ Access to meal break areas ○ Breakout/Syndicate rooms ○ Seating configuration
○ Secretariat ○ Registration Area ○ Speakers Room ○ Media Room
○ Location and access○ Sound-proofing○ Lighting○ Air-conditioning, noise○ Windows○ Audio-visual facilities
Familiarization tours and site inspections
“Fam Tour”- Orientation of destination- Explanation of transport systems- Inspection of relevant hotels and venues- Overview of any events, attractions, activities unique
to destinations- Selling points of destination
Any Questions?(questions are GOOD)
