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Proactive Digitalisation Strategies to Maximise Revenue Growth Illustrating how African payTV operators and broadcasters can lay the foundations for subscriber and revenue growth during this period of digitalisation through innovative multi-network deployment strategies. This informative and interactive lunch session focussed on the new opportunities for operators to introduce video services that have historically not been possible. The discussion included the effect of the economic growth factors across Africa and particularly Sub-Saharan Africa, which is providing increased disposable income to the general population, current developments in creating a next-generation, IP-based network, and the opportunities to offer and monetise multi-screen services.
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November 13, 2013
Welcome
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Proactive Digitisation Strategies To Maximise Revenue Growth
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Eamonn Ryan, Commercial Director, HambisanaAvoiding The Pitfalls When Integrating Multi-Network Services In Africa Nick Ruczaj, VP Business Development EMEA, VubiquityMaximising On Demand Business Models in Africa
Steve Christian, VP Marketing, VerimatrixSecuring Revenue Across Hybrid Networks In Africa
Questions & Answers
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Avoiding The Pitfalls When Integrating Multi-Network Services In Africa
Eamonn RyanCommercial Director, Hambisana
Planning
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1. You NEED Solid Project Management
Planning
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2. Don’t underestimate the technical skills needed!
Technology
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3. Choose technology wisely
Technology
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4. Take Vendor management seriously
5. Plan how you will monitor QoS from the outset!#multinetwork #africacast
Monitor & Measure
Remember…
1. Project management is essential2. Don’t underestimate the technical skills
needed3. Choose technology wisely4. Vendor management is essential 5. Measure and monitor
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Maximising On Demand Business Models in Africa
Nick RuczajVP Business DevelopmentVubiquity
How do I maximise On Demand?
What are the key lessons Vubiquity sees across its 280+ operator customers around the World in terms of maximising your TV business and using TV to support other core revenue streams
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1. It’s a Multiscreen World…
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2. Bundling TV Reduces Churn
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Churn levels among subscribers to different product bundles
(source: JP Morgan)
0
5
10
15
20
25
30
3533%
18.5%16.5%
7.8%
50% Churn Reduction
1-Play 2-Play 3-Play 4-Play
3. Bundle SVoD to head off cord cutting
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4. Invest wisely on new services
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6260
55
47
40
333030
1410
VUBIQUITY U.S. Customer Survey: December 2012
Q. “Whether or not you actually use the following services or channels, how valuable are they to have availableto you for your TV service?”
[Scores represent 8-10 Value]
Overall, VOD ranks #1 in terms of value by pay TV subscribers
5. Support all business models for content
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How do I maximise On Demand?
1. It’s a multiscreen world2. Bundling TV reduces churn3. Bundle SVoD to head of “cord cutting”4. Invest wisely on new services5. Support all business models for content
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Securing Revenue Across Hybrid Networks in AfricaSteve ChristianVP, Marketing Verimatrix
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The Pervasive Video Service
Complete ServiceRights Management
Linear IP Delivery
“Super-domain”Inside a Household
Hybrid Wireless devices
On-demand & Catch-up IP Delivery
Smart TVBroadband AP
Head End
and..Beyond
Linear RF Delivery
HD STB
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Economics Favor Hybrid ServicesUnicast streaming technologies and economies of scale improving relative to broadcast (Decieux)But:
Incremental cost per household and per service hour overwhelmingly favor broadcastUniversal high bandwidth Internet delivery beyond capacity of any current infrastructure
2008 2009 2010 2011 2012$0.000
$0.050
$0.100
$0.150
$0.200
$0.250
Large
Largest
Satellite
Approx cost per GB video service delivered (CDN estimates from Dan Rayburn cdnpricing.com)
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The Post-smartcard EraShifting threat models
Content redistribution instead of smartcard/STB cloning Improved technology price and flexibility
Low cost SoCs support advanced security features Increased deployment of hybrid delivery networks
Transition to IP and 2-way networksNeed for CE device support
Home gateway instead of parallel in-home multi-STB distribution
results in
Decrease in value of smart card security Need for flexible and integrated HW & SW security solution
Decrease in value of smart card security Need for flexible and integrated HW & SW security solution
24
Full VCAS™ Multi-network SolutionVCAS Head-end
(VCAS Single Security Authority) Video Head-end Delivery Networks ViewRight Clients
RF Broadcast Network
Internet/Broadband
ViewRight STB
ViewRight Web for Connected
TV/STB
ViewRight PC/Mac
ViewRight Web for iOS
ViewRight Web for Android
Key & control data
On-demand Content
Operator Management
Interface
Verimatrix
Mobile 3G/4G
Linear Content
Key & control data
IP Return Path
Managed IP Network
3rd Party Playersand DRM
Environments
MultiplexersScramblersModulators
EncodersEncryptors
VOD Servers
Broadcast CSM(DVB One-way)
IP CSM(IPTV & IP-Hybrid)
Adaptive CSM(HTTP Live Streaming)
Adaptive CSM(MPEG-DASH)
PlayReady (Smooth
Streaming)
Marlin(DECE/UV)
Entitlements DBSMS/
Middleware
EntitlementsDatabase
What is Uniquely African?
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Mobile vs. wire line broadbandPay TV vs. FTANo pan-continent coordinated timelineScale of opportunityLocal partner dynamic
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Questions ?
