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Murray Mazer, Head of R&D Innovation at the Amadeus IT Group on the role of innovation in the travel ecosystem. What are the key aspects for successful innovation?
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Towards successful innovation
Dr. Murray MazerHead of AmadeusInnovation & Research
RAIL Forum, June 2014
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Do you know this man?And these devices?
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Any new idea that can be implementedand will generate value
Ideas Implementation Value
What really matters?
Invention vs Innovation
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Vision
Timing
Adaptability
For successful innovation
Factors to consider
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Vision
Franklin’s vision of understanding electricity
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To commercialize and/or to adopt
Timing
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Improve What Exists Create New Possibilities
Adaptability
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Tabulating machines
Computing machines
Software
Consulting services
Some companies that made a shift
Their past did not restrict where and how they could deliver future value
Database software
Enterprise applications
Hardware systems
Development software
Business software / Hardware stacks
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Underestimating people’s needs & behaviors,the importance of software & ecosystemOverestimating the brand
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Successful Innovation
Timing
Vision
Adaptability
Consumers Technology
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Travel Industry changing dramatically because of dramatic
changes around it
Social networks Devices Demographics
Big data Connectivity MobilityDigital Exhaust Cloud Information overload
Corporations Solutions Low-Cost Services
Experience Traveler empowerment InspirationDifferentiation Personalization Carbon footprint
© 2014 Amadeus IT Group SA
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Thoughts Things Activities
“Data exhaust” Privacy?
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13×2012-2017
50Billion2020
10BillionToday
Smart Device Growth Mobile Data Production Increase
http://www.cisco.com/web/about/ac79/docs/innov/IoE_Economy.pdf
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You can follow us on:AmadeusITGroup
amadeus.com/blogamadeus.com
Thank you