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Music VideoAssignment 2YOUR GROUP NAME HERE

+Guidance

This template PowerPoint presentation includes all the relevant elements you need to cover in your Music Video Assignment 02

It is suggested you save this PP in a different name and share it with your group so you always have a copy – some sections require you to delete the information on the slide and replace with your own work

Add more pages to each section where necessary [you should be doing this!]

Add visuals as you see necessary

This document will be added to as you progress through the pre-production phase.

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TASK 1Idea Generation and Pitches

+Idea Generation and Pitches

Select a song/track that you like [or don’t like!]

George Ezra ‘Blame It On Me’

Generate three ideas for music videos employing styles, techniques and conventions that we have looked at in previous sessions. Explore how you could interpret the song differently using different methods

You can add any extra info you think is relevant, images, mind maps, etc

For quick mind maps you could use bubbl.us to generate these

+Idea one

+Idea 1

The song used in this idea would be George Ezra’s ‘Blame It On Me’ which will be a story of 2 boys at secondary school 1 of whom accidentally fouls the other boy who is the bully during a game of football in PE. The bully gets overly annoyed and vows revenge on the victim. During the narrative the bully does something in class and blames the victim. The chorus will be where all the main bullying takes place. The verse will show the story of the differences between the bully’s house and the victim’s house.

The bully will have a very spoiled lifestyle where everything is done for him while the victim has it a bit rough because his mother died and his father is not very supportive of him.

In the final scene the bully will send a message via Facebook to the victim saying “lets end this” which the victim will ignore but is caught out the next day by a sign advertising something in a certain direction which he follows but it is just the bully getting him into a hidden spot to fight him. During the fight there will be a police officer who the bully sees before getting into the self defence position to make the rozzer believe that the victim is targeting him which causes the victim to be arrested.

There will be singing during the video but mainly in the chorus, in particular in the scene where the teacher is telling the student off.

+Idea two

+Idea 2

This will be Queen’s ‘We Are The Champions.’

The opening will be of a Doncaster Rovers fan watching Coventry v Tottenham 1987 FA Cup final and thinking about how much he’d love to see his team get there.

The line “And bad mistakes I’ve made a few” will be of Doncaster almost going out to a Non League team before scoring twice in the last couple of minutes. The football will be close up footage of shots being taken and footballs going in the net.

The main person will lip-sync most of the song.

+Idea three

+Idea 3

This song will be The Courteeners’ “Take Over The World” and will be a video of an athlete training for the Olympics

It will start with him listening to the song in his local changing room and will finish with him in the Olympic stadium racing Usain Bolt in the 100m final.

I will get close up footage of Usian Bolt running.

+Summary

5 positive aspects of your ideas you could use

5 negative aspects of you ideas

+Positive

Idea 1 tells a good story

Idea 3 can be seen as inspirational

Idea 2 can send a message out that your lucky day will eventually come

All of them follow the song really well.

The camera work planned works out quite well

+Negative

Too many characters may be needed

Idea 3 is unrealistic because

Too difficult to film

Idea 2 may be hard to follow the track

Idea 1 may have too much going on

+Final idea – artist/title/info

Name of track / name of artist: George Ezra ‘Blame It On Me’

Brief biographical background: George Ezra is an English songwriter aged 21 who has released 1 album called ‘wanted on voyage’ he is a folk, blues and rock artist

Links to other artists: His influences were Bob Dylan and Woody Guthrie

Genre info: Folk music includes traditional music and the genre it evolved from during the 20th century. Notable folk musicians are ‘The Pogues’ Bob Dylan, Bruce Springsteen, Johnny Cash and John Denver.

+Final idea – track summary

Summary/analysis of track [consider meaning, content, duration, pace and style of the song] the song is called ‘Blame it on me’ so the song will be about him getting blamed for everything as is shown in the video. This is a very slow paced song as is shown in the video, evidence of this is when the rugby team are running as the producers have slowed the clip down. It is on for 3 minutes ad 45 seconds.

+Final idea – your idea

Your creative concept/video synopsis [describe your interpretation, use of imagery or narrative, genre conventions, etc]

For my video I will do a narrative where 2 boys in school have a major fallout over something the victim accidently did. The bully then vows revenge on the victim. In this video the bully will do things such as a naughty things in class when the teacher isn’t looking. At the end they end up in a huge fight in which the victim ends up getting arrested.

+Final idea – mood board

+Final idea – techniques and styles

Video techniques/style/conventions to be used [include how you intend to implement these]

In my video I will be lip syncing mainly to the chorus but sometimes during the verses. My video will be a narrative which will be slightly literate to what the song is talking about for example the chorus will be somebody being blamed for something they have not done.

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TASK 2Pre-production Assessment

+Guidance:Pre-production Assessment

You need to assess the viability of your production and investigate what is required to enable you to make your music video

Much of this task is hypothetical, which means you will need to investigate standard costings for such a production and apply these to your planned production considering which equipment you would need and resources, etc

Resources to support this are in the Pre-production assessment folder on Blackboard

Delete the questions on each slide and insert your responses

+Guidance:Budget target

You have provisionally given an outline target of £2000 to make your music video

This target should include a 10% contingency [that means your budget should allow for £200 pounds within the budget – so realistically you aim lower than £1800]

Your budget should account for everything, except your own time and input

Consider more than one option to solve a requirement – you may be able to balance your budget later, there will have to be a compromise somewhere

+Guidance:Time

You will need to plan a schedule for the pre-production/production/post-production

Nominally you should work on 2 weeks pre-production, 1 week filming [2 college days – Mon./Tues first week after half term] and 2 weeks edit/post-production

Who is going to do what? How will you split the time? When can you film? What is the availability of the equipment/resources/locations/personnel?

What problems can you foresee? How will you overcome them?

+George Ezra ‘Blame it on me’

Summary of intended production: I will be making a music video the song is called ‘Blame it on me’ For my video I will do a narrative where 2 boys in school have a major fallout over something the victim accidently did. The bully then vows revenge on the victim. In this video the bully will do things such as a naughty things in class when the teacher isn’t looking. At the end they end up in a huge fight in which the victim ends up getting arrested.

Detail here what you are going to make and the intended outcome

Detailed breakdown of the music track chosen and your interpretation of it [remember the questions in the workbook, e.g. pace/mood/tone/structure] the song is set at a slow pace. My video will go with the pace so when someone is performing an action that is naturally quick I will slow it down in my editing. The general mood and story of my video will be very negative. From start to finish the victim is having a lot of problems in his life. In lessons, at break and at home. My aim is to make my audience feel sorry for the victim but really hate the bully. My reasoning behind this is because when I was at school I experienced differences in personalities between “the cool kids” and those who preferred keeping themselves to themselves. I discovered that those with a large friend range were a lot more arrogant and unpleasant than those who were significantly quieter.

Specific outline your intended technical/equipment requirements. For this I feel that a Canon DSLR would be the best kit to use. I would need a

Include any details that you think [you could use material from your pitch]

+Locations

You need to identify locations and plan a recce.

What are the limitations and risks, eg distance, access, cost, weather? How will you manage this?

For my location I will have to be granted permission to use the college football pitch for the scene without music, alternatively I could hire out a local football team’s pitch or even find a field. The cheapest and most convenient option would be a field though the best and most realistic would be a football pitch at college.

For my second scene (verse 1) I will need to just use places around college to show the differences between the 2 boys around school. This should be relatively straightforward as college won’t have any issues because things like filming are normal in and around college. Also this is an advantage as I will not need to go outside on a day when the weather could be bad.

For the 1st chorus I will need to find a room inside college. This will be for the teacher scene. This is an advantage as it will not cost anything and it will not be far to go. However I will need to make sure that there is a classroom free.

If the weather is bad outside I could look into using and editing suite/green screen room

+Facilities

What do you need? E.g. equipment, resources? Mostly from college, but who do you need to speak to get this kit? What is available? When?

To complete production I will need a video camera, a battery and a memory card. I will need to speak to my tutor to discuss when would be the best time to film and when I can have the equipment.

An expensive option I could use is hiring an editing suite & technician in Leeds which would cost £120 for half a day and £200 for the full day. Companies I could use are Studio Hire Leeds and ADBS.

A cheaper alternative to Leeds is £50 a day at Heslington Studios York.

The cheapest alternative of all is to do it myself and also using the college facilities.

+Personnel

CREW: What is you team? Who is in it? What are each team members strengths/weaknesses? When are they available?

CAST: Do you need any external performers? When are they available? Cost implications? Will you have to feed them? Transport them?

Other personnel? Is anyone else helping you?

When I go out to film my video I will need somebody to direct and a camera operator. Once all the filming has been completed I will need to find an editor.

I will also need to hire a camera operator. Camera crew operator in London do hires for £300 a day but as London is a fair distance and I would have to pay for their travel and food it would be considerably more.

In my video I will be playing the victim but I will need to find some people who would be willing to play the bully, the teacher and the policeman. The most expensive option would be to hire some actors, in order to do this I would have to find an acting agency online. Unfortunately there is no agencies in York that can help me out nor is there towards Scarborough or Malton, the nearest place where there are some is Leeds. Even for actors who would be willing to do it for free you’d still have to pay for their transport and their food/drink.

The cheapest alternative is to ask some people who I know either on my course, in college or not in college.

I will be playing the role of the victim. I think that I am better at acting than I am at standing behind the camera. I will also have to direct and edit as it is my idea therefore I should have to do the editing. To hore a professional actor it would cost between £250 and £600 a day.

+Props/Costume/etc

In production I should look into getting a white shirt and a tie to make it look like they actually are in school. For the victim in the house scene I should consider wearing not so nice clothes for the victim and streetwise for the bully. I may also have to pay a costume hire place a visit so that I can find a police outfit. In order to get a police costume I would have to go into a costume shop preferably in York. I would probably only have to hire a high-vis jacket and a police hat. York Theatre Royal would be a good place to ask if they have a range of costumes that I would be able to use. At the beginning of the video they are playing football, for this scene I would need a ball for them to play with.

+Guidance:Costs – resources/sources Basic Guide to costs

http://www.justfilm.co.uk/video-production-costs.html

Rates TV https://www.bectu.org.uk/advice-resources/rates/television-factual-rates

Rates all media https://www.bectu.org.uk/advice-resources/rates

Research local production spaces for edit and post production costs

Local equipment hire companies have costs for camera, lenses and kit [tripod, dolly, steadicam rigs, etc]

Travel by vehicle can be nominally charged at 40p per mile – so you need to know how far you location is from where you are!

+Codes of practice and regulations Do you need clearance for copyrighted materials? [you will need to

contact Mechanical Copyright Protection Society-Performing Rights Society Alliance (MCPS-PRS)]

Do you have performers external to your group performing? They will need release forms that declare you can use footage of them in the production. This needs to be planned for.

Do you have any actors under the age of 18? You will need parental permission forms. I know that 2 of the people who hope will be actors will be at the age of 18 so I will not have to get any parental consent for them.

Are you filming on private property? You will need written consent PRIOR to filming. Plan in advance. This needs to be considered. I will be filming a lot of it in college and a bit of it in a quiet field

Consider where you may need specific risk assessments and health and safety documentation

+Finance/Production Costs

Using industry rates cards and researched costs of equipment [cameras], cast, crew, props and facilities [locations, edit rooms, etc] calculate the likely cost of your production

Outline details of financial considerations of project, this could be cost of props/costume/travel/food/etc

Explain what your overall budget is [if applicable] and how this is to be met

How will you deal with any extra costs? Contingency fund? What percentage of your budget should this be? [hint: add 10% on to the final cost, this should cover it!]

Do you foresee any problems? How will you manage this/over come them?

The total cost of the production would be £2000 which includes a contingency of 10%. To hire someone to play the bully it would cost £300 for one day, to hire an actor to play the policeman it would be £250 for a day. To hire a police uniform it would be £50. To hire the editing suite at Heslington Studios it would be £200 for 4 days. To hire a camera crew for 2 days it would cost £800. Finally you have to consider travel and food for your camera crew and actors. This would cost a total of £200.

I would be paying for these things because the more I spend on camera crew the better quality of film I would get. I would be using Heslington studios instead of a studio in Leeds because it is nearer and also because it is a lot cheaper than any of the studios in Leeds. There is not that many costumes I would need someone to dress in a police outfit. I have not anything for the victim actor, director and editor as I will be doing all of them things.

I don not foresee any issues as the majority of the production is on college site. There is no background dancers required or any unusual locations or things happening.

+Final budget breakdown

Provide a costs table for your budget, if you have considered more than one cost option, provide alternative final budgets and state a preference with justification for which option you would choose.

Resource Cost

Actor to play bully (1 day) £300

Actor to play policeman (1 day) £250

Police uniform hire £50

Editing suite (4 days) £200

Camera crew hire (2 days) £800

Travel & food £200

+Production team meetings

+Production meeting

As you prepare to start the planning for your production you should have had chance to discuss the idea with your group

As such you should consider this the second time you have convened with your team

Every time you meet as a group, you should record what was discussed and what you’ve decided to do, etc

That means it’s a Production Meeting – record it, preferably on your blog/journal, but there are section in this template for you to collect your team’s thoughts

You should be reflecting on your blog/journal whenever you work on the project – this park of the assessment for this unit

+Production meeting

Summarise key decisions/discussion points. Put together an action plan and state who is responsible for each task

When do you next expect to meet?

Insert slides into this section; 1 per meeting, with the date and point above…

+Meeting recordDate: 10th February 2015

I will need to ask the sports section at college if it is ok to use a football pitch at college for filming. I will also need to find a classroom for the classroom scenes. If I cannot find a room which I can make look like a bedroom I may have to use green screen.

I will get the accurate clothing for each scene like a shirt and shorts for the football scene and some smart clothes for the bits in the school.

My next meeting with Dan Bell will be the 11th February

+Meeting recordDate:

+Meeting recordDate:

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Task 3.1Visual Planning

+Pre-Production: Visual Planning

This section is concerned with the visual planning of your music video

You should use this section to develop the sequencing or your video, establish the realtionship between the visuals and the track itself and create a structure for you to follow when filming

It is important that you ‘pre-visualise’ the video before you make it; it will make filming and production a more streamlined process

The following tasks are part of your visual planning Pre-visualisation and concept boards Storyboarding Shot list

+Pre-visualisation/Concept Boards Tool for exploring the direction and visuals

Provides inspiration and information for the “look & feel”

Presents key moments in your video

A means to sketch/plan ideas

Information on colour/lighting

Defining the “mise-en-scene”

Include as much here as you like, but keep it relevant to the production, the following slides have been left blank for you to approach in your own way, add more as you need to

Extension suggestion: edit a short sequence of clips that have inspired or influenced your video [similar to this: http://io9.com/5941145/this-directors-video-pitch-for-hunger-games-might-be-better-than-the-real-movie]

+Song lyrics

The garden was blessed by the Gods of me and youWe headed west for to find ourselves some truth, oohWhat you waiting for?What you waiting for?

We counted all our reasons, excuses that we madeWe found ourselves some treasure, and threw it all awayWhat you waiting for?No, What you waiting for?What you waiting for?No, What you waiting for?

When I dance alone, and the sun's beating down,Blame it on meWhen I lose control and the veil's overused,Blame it on meWhat you waiting for?No, What you waiting for?

Caught in the tide of blossom, caught in the carnivalYour confidence forgotten, I see the gypsies ruleWhat you waiting for?No, What you waiting for?What you waiting for?No, What you waiting for?

When I dance alone, and the sun's beating down,Blame it on meWhen I lose control and the veil's overused,Blame it on meWhat you waiting for?No, What you waiting for?What you waiting for?No, What you waiting for?

When I dance alone, and the sun's beating down,Blame it on meWhen I lose control and the veil's overused,Blame it on meWhen I dance alone, I know I'll goBlame it on me oohWhen I'll lose control, I know I'll goBlame it on me ooh

What you waiting for?No, What you waiting for?What you waiting for?No, What you waiting for?

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Pre song: lads playing football, victim accidently fouls the bully who vows revenge.

Video structure

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Opening: the boys walking off the pitch, victim starts to lip sync to the song.

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1st verse: will show the differences between the popularity of the boys in school, the bully will have a lot of friends and is always happy and laughing, the victim will not really have any friends and always looks very depressed.

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Towards the end of verse 1: will lead into the chorus, the teacher will briefly leave the room which is when the bully puts a drawing pin on his chair.

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Chorus: the teacher comes in and sits on the drawing pin, the bully then points at the victim to signal that he was the culprit, while the teacher is giving the victim his telling off the victim will lip sync.

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Verse 2: shows the differences between their home lives. The bully has a very simple home life just sitting there playing on his PlayStation, his parents spoil him. His father is the police officer. While the victim’s mum died when he was younger, his dad is not supportive of him.

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Towards the end of verse 2: the bully smashes up his PlayStation while his parents are out, when they get back he tells his dad the victim did it to which his dad goes out looking for the victim.

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Chorus 2: bully’s dad/police officer finds the victim and gives him a beating, the victim will do a bit of lip syncing before the dad/police officer gives him another punch round his chops.

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End of 2nd chorus: bully sends message to victim saying “lets end this like men”.

Lets end this like men

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3rd chorus: the victim does his best to ignore but as he’s walking down the street the bully appears out of nowhere and gives him a beating. While he’s giving him a beating the bully notices his dad on duty so he ducks to make it look like the victim is assaulting him. The officer/bully’s dad then arrests the victim who lip syncs while he’s being arrested.

+Structural breakdown

Breakdown your track into it basic sections [e.g. intro, verse, chorus, verse, etc] and apply broad visual ideas to each section

You can use this as the master template for your production, then add more shots to each section when you develop your full visual plan

Create a table to do this [template on BB]

+Storyboarding

Your storyboard should bring your idea to life

Provide an idea of the sequencing of you video

Provides a basis for production

Suggested online storyboard creators are: https://www.storyboardthat.com http://www.pixton.com [very complicated] http://www.storyjumper.com [allows you to insert your own images]

Alternatively, hand draw or photograph your storyboard and scan or copy to insert it onto your slides

There are lots of tips collected together on Blackboard!

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1 2 3

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Angry looking one is the bully the scared one is the victim

4 5 6

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7 8 9

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10 11 12

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13 14 15

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16 17 18

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19 20 21

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22 23

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24 25 26

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27 28 29

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30 31 32

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33 34 35

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36 37 38

Shot 33 is a fight

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39 40 41

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42 43 44

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45 46

Blue car is meant to be a police car

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Ending: is the the victim being taken away.

+Master frames

A master frame is a version of a frame from your storyboard, but with a more detail

You could use photos and software to create a series of images from your intended production [at least 4]

This would work well as preparation for framing your shots on location and filming

Try to give an impression or idea about the final look of the video, so think about post-production effects, etc

+Master Frame 1Shot number ref:

+Master Frame 2Shot number ref:

+Master Frame 3Shot number ref:

+Master Frame 4Shot number ref:

+Shot List

Your shot list should contain the sequential breakdown of what you need to shoot for your video

It should work in partnership with your storyboard

It will be your working document when you film

It should contain the shot number, scene number, shot description, framing and action you will see

It should also have information on performers in the scene and other props, etc

Shot list template is on Blackboard in the pre-production folder.

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Task 3.2Organisational Planning

+Production Group Info

Include names, contact info, and defined roles at difference stages of production, using a table is suggested

Dan – producer, actor, editor

Alex – Actor, cameraman

+Location information

Information and images of your location[s] for filming

You should have address details, clearance/premissions for filming, recce photos and floorplans [including camera, equipment and cast/crew layouts]

Where possible, have a plan B fallback location option

Assess each location for any issues and suggest solutions

+Risk Assessment

Risk Assess each separate filming location using the provided form in the pre-production folder on Blackboard and insert into your powerpoint

Completing a generic filming assessment would be a start, then you can add specialist/site specific risks as you progress your production

Remember, a Risk Assessment is an ongoing document, you should evaluate if anything changes in production and when you put control measures in place

+Contingency Planning

Things go wrong

Your contingency plan is there to give you a backup or to minimise the effect on production

You should consider the following areas: Technical, Location, Personnel and Organisational areas [about 5 potential issues for each]

Use the form in pre-production folder on Blackboard

+Production Schedule

Provide an outline of what you will do on which days during production

+Clearance and Permissions

Any place you film and anyone you use in the filming of your video must have a completed form

Blank forms are on Blackboard for you to complete and insert here

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Task 4.1Production Record/Log

+Production Record/Log

One of the strongest features of my production is that it is very well organised and that it sticks to the plan.

I feel as though the acting in my film is of a high quality. My cast member was easy to communicate with which means I was a good communicator. I feel as though I explained what I needed him to do very clearly and well. This is because I made my instructions easy to understand and straightforward.

I think my production sticks to the time limit of the song. This is shown when I am doing my lip syncing, it is on par with the song.

I think that the story goes along well with the song particularly when the victim (me) was doing nothing wrong while the bully (Alex) was doing all sorts of horrible things but not getting in trouble for any of it.

I feel as though I have not made it too obvious that the same person is playing 2 characters at the same time.

Despite all the positives I do feel that there are a few faults. The main one I noticed was the delay in some walking scenes. This occurs at the start of the shot when I appear to be standing still then start walking. I feel like I should’ve cut out the standing still parts.

The lip syncing without the studio looked very ropey and out of sync. Therefore I had to go into a studio and lip-sync the entire song.

I feel as though I could of perhaps spent a bit longer on my slow motion scenes. I could’ve shown the end result instead of just contact being made in the scene where Alex breaks his phone and the close up where I’m being punched in the face.

+Call sheets

See in ‘Music video Dan Bell’ folder

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Task 4.2Footage log

+Edit Decisions List/Footage Log

See document named ‘EDL’ in the ‘Music video Dan Bell’ folder

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Task 4.3Edit process log

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Templates on BB to insert here

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Here we have the difference between me in the white screen room pre editing and post editing. As you can see in the pre edited version I look very pale whereas in the final version I look a lot more like the central image. I managed to achieve this by going to the colour wheel and giving the image a more colorful effect. In order to put the clips onto Premiere I have to get them out of my AVCHD folder and transfer them onto the file on premiere. After I placed the clips in a file I then had to move them onto the time line so that they could be scaled down to scale so that it matches the schedule.

Pre-Edit

Post-Edit

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This is what the fight scenes looked like pre editing and post editing. The changes are very apparent because I have added a sepia effect to it which gives an olden kind of feel because I like fights to have a western kind of feel. I managed to achieve this by going to the colour wheel and giving the image a more colorful effect. In order to put the clips onto Premiere I have to get them out of my AVCHD folder and transfer them onto the file on premiere.