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Mags Moran

Cisco Jabber SDK Overview

Product Manager, Clients and Mobility Business Unit

March 2012

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#ciscodev

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Access Market-Leading UC Servicesfrom an All-in-One UC Client

Number one in Enterprise Call Control

Number one in Video

Number one in Web Conferencing

Number one in Audio Conferencing

Number one in Unified Messaging

Sources: Synergy Research, Frost & Sullivan, Gartner, Intellicom Analytics, Cisco Q4 2009.Note: Enterprise Call Control excludes low-end KTS category.

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ANY CONTENTANYWHERE ANY DEVICE

INTEGRATED COLLABORATION EXPERIENCE

Wide Variety of Collaboration Technologies

Wide Variety of Collaboration Needs

Video Handled as Easily as Voice

Flexible Access from all Clients

Richest Experience in Any Location

Secure Intra- and Inter-Company Communications

Cisco Integrated Collaboration Experience

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Cisco Jabber

All-in-one UC Application

• Presence & IM

• Voice, Video, voice messaging

• Desktop sharing, conferencing

Collaborate from Any Workspace

• PC, Mac, tablet, smartphone

• On-premises and Cloud

• Integration with Microsoft Office

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Devices Share the Same Infrastructure

Call Control- SIP -

Presence &IM- XMPP -

Meetings Voice Messaging

Cisco Jabber

Unified Communications

Manager

•Unified Presence

•WebEx Connect service (SaaS)

•WebEx (SaaS)

•MeetingPlace

Unity Connection

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Cisco JabberFlexibility, Interoperability and Extensibility

Flexibility - Deployment

Options

Standards-based Interoperable &

Extensible

Client ChoiceCisco 3rd Party Clients UC-enabled

Web Applications

Dual ProtocolStandards-based

Federations APIs

SIP/SIMPLE

XMPP

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Cisco Jabber Web SDKSDK to Collaboration-Enable Web Applications

Easily add collaboration to web applications and business processes

Voice Video

IM/Chat Presence

Voice mail

Web Conferencing

Leverage web technologies with a small browser plugin – no need for a desktop client

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• Easily and rapidly embed voice, presence, IM, Voicemail and WebEx into web applications

• Exciting technology enabler

• Opportunity to build products and services built on Cisco technology

• Add incremental value to existing Cisco Products

• Existing market of Cisco’s significant install base

• Co-marketing opportunities and activities

• Unique offering - No other enterprise UC provider has voice, video Web plug-in/SDK

Cisco Jabber Web SDKWhat’s it all about? What’s in it for you?

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Usage Examples and Case Studies

• Example 1: Cisco UC enablement of online desktop and line of business applications

• Example 2: Cisco UC enhancing collaboration applications

• E.g. online mail providers, social media vendors

• Example 3: Cisco UC enablement of custom web 2.0 portals and custom web applications

• Example 4: Cisco UC enablement of online email application

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Use Case: Pervasive Cisco UC in Business Process Applications

Jabber SDK APIs: XMPP (CAXL), Web Phone (AJAX), Video* (PVE)• UC, Collaboration, Video capabilities everywhere

• Example only – an ISV or IT Pro could do the project

IM / Chatenabled

Presence enabled

Click 2 WebExenabled

Click 2 Callenabled

Click 2 Video*enabled

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Use Case: Pervasive Cisco UC in Enterprise Social Software Applications

Jabber SDK APIs: XMPP (CAXL) and Web Phone (AJAX)• Presence and UC capabilities throughout the application

• Cisco on Cisco Integration

IM / Chatenabled

Presence enabled

Click 2 WebExenabled

Click 2 Callenabled

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Completed Integration: Pervasive Cisco UC in Enterprise Social Software Application

ChatUC function exposedin contact card and barlet

Call Webex

• Cisco QUAD uses the Jabber SDK APIs!

Real-time Collaboration

Non-real-time blogs, posts, discussions

• User Capabilities

View presence

Click 2 call

Click 2 IM

Click 2 Webex

Click 2 Video* (1H2012)

• User Interface

Contact Name Card

UC barlet

QUAD Flash Demo: http://www.cisco.com/assets/prod/col/vid/quad-comm.mp4

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Use Case: Cisco UC Enabled Corporate Directory Portal

Jabber SDK APIs: XMPP (CAXL), Web Phone (AJAX), Video* (PVE)• Compelling search and connect : real-time collaboration within corporate directories

• User Capabilities: Presence, Click 2 Call / IM / WebEx today, Click 2 Video* (1H2012)

IM / Chatenabled

Presence enabled

Click 2 WebExenabled

Click 2 Callenabled

Click 2 Video*enabled

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Use Case: Jabber SDK with Gmail Gadgets

• Cisco UC Enable Gmail and Google Apps for Business

• Cisco Jabber APIs

Web Softphone (AJAX)

IM / Presence (CAXL)

• User Capabilities

View Presence

Click 2 IM

Click 2 Call

• Deployment Requirement

Corporate VPN active session

• Flash Demo: Completed Integration

http://www.youtube.com/watch?v=pIGyEubjBrU

Corporate Directory Presence and IM gadget enabled.

CorporateSoftphone

Gadget enabled

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• Precision Video Engine is a software library designed to handle voice and video related tasks

• This library is augmented by Cisco’s VTG group from intellectual property

originally developed by Tandberg and currently used in the Movi product.

• Replaces the softphone audio/video stack of the CSF architecture for UC clients

• Business Benefits:HD Video of extraordinary quality on common corporate standard PCs & Macs (dual core)

Robust resilience adaptation in wide variety of network conditions (e.g. ClearPath)

More resolutions supported, so greater interoperability

Cisco Jabber Web SDKPrecision Video Engine

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Cisco Jabber Web SDKVoice enable your Web Page in 5 mins

http://developer.cisco.com/web/jabber-developer/uc-enabel-your-webpage-under-5-minutes-video

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Cisco Jabber Web SDKVoice enable your Web Page in 5 mins

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Getting Started – Cisco Developer Network

• SDK, Samples, Instructional Videos, Community

• http://developer.cisco.com/web/jabber-developer/jabber

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Cisco Jabber SDK – Public Market Traction

“As an early adopter development partner using Cisco’s Jabber SDK, we found it to be an easy interface to implement call control functionalities on enterprise, web-based applications. A developer with basic telephony knowledge can implement the features using the SDK.” Nov. 2011

Pranjol Saikia, Head ProductsParsec Telesystems Pvt. Ltd.

“The market for cloud-based business applications is growing rapidly. At Esnatech, we see tremendous demand to enhance web applications, like Google Apps and Gmail, by integrating communications directly into the user experience. The Cisco Jabber SDK removes all roadblocks and allows us to transform Google apps and the Google framework into a live communication and collaboration for Cisco's enterprise customers.“ Nov. 2011

Davide Petramala, Vice President, Sales and Business Development, Esnatech

Cisco Press Release Quote: Nov. 16, 2011

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Use Case: Esnatech Office-Linx Middleware Unified Messaging for Gmail

Jabber SDK APIs: Unity Connection (REST), Provisioning (CUPI)• Unity Connection Visual Voicemail and User Provisioning API for Gmail

• Elegantly brings disparate IPT vendor components into Gmail accounts

UnifiedMessaging

UserProvisioning

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Thank you.