My health coach final

My Health Coach

We’re going to make millions Team: Lemur

Thursday, 15 August 13

Sports and fitness app market to expand by 63% in 5 years

Market Opportunity

Downloads of sports and fitness apps are predicted to rise from 156 million in 2012 to 248 million in 2017

62% of those in a recent survey for IHS who use sports and fitness apps would be willing to purchase the hardware that enhances the functionality of the software

Popular apps should have the capability of sharing fitness information and personal progress on social networks

Top 20 free fitness apps accounted for a cumulative total of 231 million downloads

Expectations that global shipments of wearable sensors and computers (incl. smartphones with GPS) will increase from 43.8 million this year to 56.2 million in 2017

Strong desire for the integration and recording capability of multiple activities into one app


So what’s our solution?


Welcome to ‘My Health Coach’

Our MissionTo provide you with a holistic view of all your health

and fitness activity alongside a tailored plan to reach your personal goals


5. Join our community or share

with your friends

Free App

1. Set your personal health goal

2. Complete a quick survey to get a tailored plan designed by our

experts

3. Link your existing apps, or activate our Health Coach tracker

4. Limited analysis of your progress and

advice

How it works

Subscription unlocks

Unlimited progress analysis and tailored

advice

Member rewards and exclusive offers

Earn or buy ‘health currency’ for extra support e.g. live Q&A, one-to-one sessions with our

experts and motivational talks


StrengthsSWOT

Unique personalisation of service.

Created an online community forming trusting relationships with its users.

Accessible mobile app allow us to offer real time incentives.

User may not be encouraged to upgrade from the free subscription.

Concept could easily be copied.

Saturated market.

Collaboration with leading and trusted brands.

Branching out into different health and fitness categories.

Opportunity to add on sales or offer more elite subscription deals.

Opportunities

Weaknesses

Threats


Health Coach

Health Coach

CompetitorsKey competitors within our market are

Tweek-A-Week Nexercise

My FitnessPal Endomondo

Runtastic

Chris Burns: Workouts


Health Coach

Health Coach

iOS & AndroidSubscription Service

My Health Coach

Revenue StreamsWeb Application

App CurrencyExpert Finder Fees

Content SponsorshipAffiliate Sales

PartnershipsIn App Ads

Accessories


Projected Income


AudienceMy Health Coach target audience can be split into three main categories

Sporty Students Busy Professionals Fit Families

My Health Coach free app users. Love exercise and technology - this is the perfect combination!

My Health Coach+ usersExercise is important but difficult to fit into my busy lifestyle. Would pay to track workouts and monitor my health.

My Health Coach free app users. Always looking for ways to keep the family healthy and active.


Sales & MarketingApp Sales Platforms

Health Coach Website


My Health CoachThe easiest way to improve your fitness

and get the right nutritionMy Health Coach

Sales & MarketingDirect Sales Via Website


My Health CoachThe only way to test your fitness and get the right nutrition with complete site integration and

mobile web supportfor those that want to check

on the go.

First StageSocial Media PagesInternet MarketingAffiliate ProgrammeBlogging & Website Content

Print AdvertisingGym Advertising‘In App’ AdvertisingVideo Marketing

SponsorshipPartnerships & PromotionsMerchandising

Second Stage

Future Stage


Anna Laird - Founder Shaun Longhurst - Director, worked in 3 previous start-upsWill Lemay - Head of OperationsMickel Ledford - Designer and Software TrainerNoora Lehikoinen - Joint Head of Market InsightJames Lewis - Joint Head of Sales and Promotional StrategyHarriet Lea - Marketing Director Alice Littleboy - Joint Head of Market InsightRosanna Lawson - Business DeveloperSarah Leyland - Head of Media Implementation

Meet The Team - Team Lemur


Sports and fitness industry forecast for huge growth - 63% in 5 years

Market saturated by silo apps, but the biggest unmet need is for a holistic solution

Aggregated business model means we can be quick to launch in market

Broad range of revenue opportunities and we predict to break even in Year 2 or Year 3

Strong team of highly qualified professionals - a winning combination of business leaders, marketing consultants and the industries best digital experts who are all very passionate about health and fitness

reasons why you should invest in My Health Coach5


My Health Coach


Technology

My health coach final