NASSCOM Big Data and Analytics Summit 2014 - Competing with analytics in the connected world - Michael Svilar, Accenture

Competing with analytics in the connected world

Michael SvilarManaging Director Global Advanced Analytics Lead

We Speak analytics.

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The Internet of Things (IoT) that people expect

Interconnected devices, contextual data, and central orchestration combine to allow subtle yet rich push services

Employee connections

Health & fitness Asset management

Energy conservation

Customer experience

Personal security

Smart buildings

Lighting systems

These services adapt around people in real time, helping make their lives more streamlined, efficient, productive, healthy, and fun.


This brings changes and a new world order …

• All things become Data Everything becomes Quantifiable Everything becomes Programmable

Everything becomes Social Every Company is a Digital CompanyMobile Phone become Ubiquitous


… and impacts business

Business Drivers

Risk Avoidance

Efficiency & Cost Savings

New Services & Business Models

Applications

Cities

Car

Supply Chain MaintenanceAsset Management

Logistics Health Care

Home Retail Policing

Buildings

Family

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But wait…there’s too much data!


Big Data in the Enterprise

The Focus:

Driving from Issuesto Outcomes

Copyright © 2014 Accenture All rights reserved.

Four Key Challenges

1 Leveraging the proliferation of data and new technologies to get a new perspective on the business

2 Applying machine learning and data science techniques to deconstruct and predict potential customer behaviour and enterprise performance

3 Providing asset-powered agility to address constantly shifting analytics needs

4 Embedding analytics into the operating model and aligning the organization, processes and technology to enable a scaled, data-driven enterprise

7

Scaling the Data-driven Enterprise


How insights derived from the analytics get used

Use Analytics for • Insurance cost

reduction• Improved safety &

security services• Product quality

improvement• Maintenance cost

reduction• Increased reliability

and service levels

Leveraging big data, companies are driving value in the connected world

Connected Car

Use advanced analytics to provide accurate forecasts of traffic volume and congestion to aid network planners, understand how equipment, devices and links enhance the customer experience & optimize resource allocation

Network Analytics

Use of analytics to detect and report on unwanted behavior, such as violence, vandalism and traffic violation

Safe City

Use analytics to monitor applications across the water value chain for deriving efficiencies in:• Plant performance• Leakage & pressure

management• Catchment flow

control• Sludge

management

Smart Water


Big Success with Big Data: Overwhelming Satisfaction

94% Actual users who are fully satisfied with

their business outcomes

We surveyed 1,007 target clients over the past few months

39% of companies originally contacted for the survey have not completed a big data project

Organizations that have completed successful pilots attribute strong business cases to big data.

100% Actual users who report that their

implementation is meeting their needs

84% Actual users who believe big data will

revolutionize operations the same way the Internet did

98% Actual users who believe big data is

very important to their transformation into digital

In India:


Immediate Impact: Where Big Data is Used Today

India respondents are slightly more likely to use big data for a variety of purposes

Analyzing customer behavior

Bringing together different data sources

Improving personalization of customer

Making data a revenue generator, not just a supporting function [Data as a platform]

Enhancing responsiveness to market dynamics

Generating reports faster than currently possible

Enhancing customer relationships

Developing new products/services

Identifying cost reduction opportunities

65%

63%

59%

51%

51%

41%

37%

33%

14%

India


Implementation: Big Data Demands Big Learning

Security, budget, talent are challenges

Security

Budget

Lack of talent to implement big data

Lack of talent to run big data and analytics on an ongoing basis

Integration with existing systems

Procurement limitations on big data vendors

Enterprise not ready for big data

Lack of executive sponsorship

59%

49%

53%

43%

25%

45%

41%

6%

India


Big Data in the Enterprise

Biggest impacts in the next five years (top three)

25%

37%

59%

57%

43%

78%Impacting customer relationships

Redefining product development

Changing the way we organize operations

Making the business more data-focused

Optimizing the supply chain

Fundamentally changing the waywe do business

India


Think Big

Focus on Talent

Drive Informed Decisions

Talent powers the analytics machine. High performers use a multi-pronged talent sourcing strategy, managing and developing the talent they have well, and show a willingness to go outside the organization to secure talent wherever they can find it.

High performers think big: bigger investments in creating a culture of analytics; and bigger thinking when thinking big data, using a variety of data sources and have a broader awareness of what big data is and how it can be used. How they invest is the key to high performance, and the gap is widening.

High performers in analytics are fact-based and outcome-focused. They obsess about outcomes and ultimately invest smarter. Yet the best decision-making comes from blending data with judgment. Empowering all people—not just data scientists—with the business acumen and the right data at the right time to drive decisions is critical.

Accenture Analytics Journey to ROIDelivering higher performance outcomes

Gaining Insights from the Leaders


What does this mean for Analysts

1 Analytics work will change how it is done. Analysts won’t be running analytics on the data, but will be architecting systems to run the analytics

2 The actual analytics work will be done on machines removed from the analysts

3 The war for analytics talent will continue to heat up, and drive up wages and salaries of analytics talent

4 Analytics will become ubiquitous, like the furniture, and certainly in the furniture


Thank you

Technology

NASSCOM Big Data and Analytics Summit 2014 - Competing with analytics in the connected world - Michael Svilar, Accenture