Why

all thinkers

need to

become

Design

Thinkers

North America Technology Forum

2008

Barry Katz

QuickTime™ and a decompressor

are needed to see this picture.

by way of introduction:Part One

my house

San Andreas Fault

by way of introduction:Part Two

by way of introduction:Part Three

Health Smart Space CXD Zero-Twenty Transformation SX

IDEO,1987-2004: What we’ve done (partial list)

analogy in space

there here

Analogy in time

now

then

1930s: Industrial Design

(1927) (1937)

1950s: Ergonomics

1980s: Human Factors

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CAD CNC SLAABC...

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culturalanthropology

socialpsychology

cognitive science

From the lone inventor…

… to the multidisciplinary team

Not what is true…

… but what works.

“The best way to have a good idea…

… is to have lots of ideas.”

From problem-solving…

… to problem-finding.

75 years ago 25 years ago50 years ago

From designing…

… to design thinking.

One more thing…

Thank you very much!

Arigato gozai masu!