Data to Relationship

NDOA 101

Jason: New Models of Engagement

• Bellevue College Foundation– Prospect Research & finding information– Alumni Stories, Event promotions– Future ideas around alumni development

• A Small Change – Fundraising Blog– Value of Building Online Community– Power of Web 2.0

New Models; New Trends

• New kind of philanthropy– Giving is not just for the rich– Financial value to your electronic network

• New kind of engagement– Online “friends”– Advocates for multiple causes– 1 to 1 engagement in a new way– More control in donor engagement

Using Social Media & the Internet

• Engaging your donors– Social media pros

• Finding & learning about your donors– Navigating search– Mining social networks for information

• Some practical applications– Prospect Research– List building– Online competitions and awards

Social Media Pros

Blogging– Number one community development tool– Great hub for social media activity and long-term

conversations (perfect strategic launching point)– Community engagement on their terms

Facebook– Easiest to create and maintain– Lowest user commitment, very widely adopted

Social Media Pros, Cont’d

Twitter– Most viral way to promote your message– Can see the most rapid growth– Multiple strategies and techniques– Has groupies

LinkedIn– Best Networking resources– Finding new/old connections– Incredible for research

Search: Taking a Deeper Look

• Boolean and Google– Bedrock of all search– The value of search

• Twitter Search– Why use search with Twitter

• LinkedIn Search– Navigating your network

Boolean Search & Google

• A Brief Explanation• Navigating Search– donation (“John H.

Doe”|”John and Jane Doe”|”John & Jane Doe”|”Jane & John Doe”) –political

– John site:www.work.com

– 98052– AND or OR

Twitter Search

• Navigation– Near:– AND OR

• The Relationship– 1 to 1– Lists– Search

Get Your Data LinkedIn

• Online networking– 3rd Degree Connections

• Wonderful way to find linkage• Fantastic for building lists• Helpful with prospect research• Stay in touch with donors and volunteers as

they change jobs or get a promotion

LinkedIn Search

LinkedIn Search

• Network Value– Who your connections

know– How to gain access

• Special Terms– Executive– Industry– Region

LinkedIn Profiles

• My profile• Mining Info– Pay attention to

individual descriptions– Current employment

and title

• Extended version of the Facebook info tab

List Building

• Locate unknown community players– Search by industry, number of employees,

location

• Find the right executive and volunteer to follow-up– Helps build an action plan

• LinkedIn has groupies too – better than a cold call

Fundraising

• Grants & Awards– America’s Giving Challenge– Chase Community Giving

• Partners– Firstgiving, GiveZooks, Razoo, Network for Good,

Jolkona Foundation

• Who to Watch– Epic Change, Charity Water (Twestival),

Beth Kanter , Jolkona Foundation (local)

A Few Other Applications

• Volunteering & Board Members– Feature Them– Use their stories

• Operational Asks – Tweeting Urgent Needs

• Media Engagement– Press Releases

Additional Resources

• Search– How to Find Things– Searching for People– Power of Searching

• Prospect Research– Prospecting New & Existing Donors– Prospecting Asking the Right Questions